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4 HVAC Advertising Strategies That Lead to More Jobs
Discover the top four HVAC advertising strategies that will help your company reach more locals and book more jobs. Plus, learn alternative strategies to advertising that you can use to promote your HVAC company.
- insights from 185,000+ hours of HVAC marketing experience
With consumers spending more than $10 billion each year for HVAC repair and maintenance, there’s no doubt the industry is lucrative. The demand for HVAC companies is high, but so is the competition.
That means you need a way for your HVAC business to stand out from your competition — like with HVAC advertising.
Adopting HVAC advertising strategies gives you an edge on your competition and helps you drive more qualified leads that turn into booked jobs for your business.
On this page, we’ll go over the top four HVAC advertising tactics you can use to promote your business to earn more jobs, including:
- Using Google Local Services ads to reach local customers
- Attracting high-value leads with pay-per-click (PPC) advertising
- Launching geofencing ads to reach people in a specific area
- Using social media advertising to reach leads as they scroll
We’ll also cover some non-advertising strategies you can use to effectively promote your HVAC company.
Need a hand with your digital advertising? With our 150+ Google Ads certified team members, you can feel confident we know how to craft advertising campaigns that help you reach the right people.
Contact us online or call us today at 888-601-5359 to learn how our digital advertising services help HVAC businesses land more customers!
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4 HVAC advertising strategies that drive revenue
You know you want to advertise your business online, but you’re not sure where to start. That’s why we’ve compiled a list of four HVAC advertising strategies for you to try.
Let’s dive in!
1. Use Google Local Services ads to reach local customers
One of the best HVAC advertising tactics to use is Google Local Services ads. These advertisements appear at the top of local searches when people want to find a HVAC tech in their area.
Google Local Services help your business appear at the top of local searches. Backed by the Google Guarantee, these ads instill confidence in your audience and encourage them to choose your business.
So, how can you create the most effective Google Local Services ads?
- Continually get reviews for your Google Business Profile, so they appear in your ads and build trust
- Add important trust signals about your business, like years of service and awards
- Focus on service areas you work in the most and target them in your ads
- List all the services you provide
Pro tip:
Enable messaging with your Google Local Services ads. Not only does it give people an alternative method for contacting your business, but messaging costs less than phone calls.
2. Attract high-value leads with pay-per-click advertising
Pay-per-click, or PPC ads, serve as an excellent HVAC advertising channel for your company, especially if you want to grab more real estate at the top of search results.
PPC campaigns allow you to set bids based on how much you’re willing to pay for each click to your site — you only pay for your ad when a user clicks on it. Then, you set a daily budget so that you never exceed your budget.
Here’s how to get started with PPC advertising:
- Choose your platform: Figure out where you want to promote your HVAC company, whether it’s Google, Bing, or another platform. Think about your target audience and where they’re likely to search for your HVAC company.
- Set a budget: One of the biggest benefits of this HVAC advertising tactic is that you determine your budget and how much you want to spend. Keep in mind that the amount you spend impacts the performance of your campaigns, so it’s important to find a balance between your budget and the goals you want to achieve with your ads.
- Find the right keywords: Your keywords trigger your PPC ad to appear in search results. Focus on long-tail keywords, which contain three or more words, for your ads because they have a lower cost-per-click (CPC) due to less competition, but drive more qualified traffic.
- Create informative copy: Your ad copy is what gets people to click and learn more about your HVAC company. Make sure you write informative and helpful ad copy that’s relevant to the keyword you’re targeting in your ad.
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3. Launch geofencing ads to reach people in a specific area
Geofencing is one of the most popular HVAC advertising ideas because HVAC companies operate locally. With geofencing ads, you can target specific areas, from neighborhoods to competitor locations.
How can you maximize the results of your geofencing ads? Try these tips:
- Research your area: You want to target customers in your service areas, so it’s important that you research the best areas to target with your geofencing ads. You can target neighborhoods where you’ve already completed jobs, for example, to try and reach homeowners that haven’t used your services yet (but are likely to).
- Use a compelling call to action (CTA): Drive your audience to act is an important part of geofencing advertising. Use a CTA that compels your audience to take action on your ad.
- Don’t go too wide with your fence: Be mindful and strategic about the size of your geofence. If you make it too big, your ads won’t see the results you desire. Be deliberate and precise with your geofences.
4. Use social media advertising to reach leads as they scroll
Another great HVAC advertising strategy you can use is social media advertising. This tactic involves running paid advertisements on social media platforms, so the ads appear in users’ newsfeeds as they scroll.
Social media ads are an effective way to keep your HVAC company top of mind, build brand recognition, and ultimately earn new customers.
So, how do you make social media advertising an effective HVAC advertising tactic for your business?
- Choose a high-quality visual: Most social media ads are visual, so it’s important that you choose the right photo or video for your ad. Make sure it’s high-quality and relevant to your advertisement.
- Refine your target audience: Social media ads offer the benefit of refined targeting, which allows you to get granular and reach the right people. Segment and refine your target audience to show your HVAC ads to the most relevant prospects.
- Create a custom landing page: Once someone clicks on your HVAC ad, you want to keep them engaged. Creating a custom landing page is a great way to keep your audience focused and engaged with your ad.
HVAC marketing ideas: 4 alternative strategies you can use
On the fence about using some HVAC advertising strategies? There are some alternative marketing strategies you can try instead!
Here are some options:
- Search engine optimization (SEO): SEO involves optimizing your website to rank in relevant search results. It’s a long-term strategy that helps you optimize your website to rank better and drive more qualified traffic.
- Local SEO: In addition to SEO, local SEO is a great strategy for helping you reach people in your area. This strategy enables you to target people in your area who search local keywords related to HVAC.
- Email marketing: Looking for a way to promote your company directly to interested people? Email marketing enables you to send direct communications to promote your HVAC services. It’s a great way for you to convince new prospects to convert and build loyalty with existing customers.
- Content marketing: Content creation involves sharing your knowledge with your audience to provide them with information they want. This strategy is a great way to boost qualified traffic to your website that you can turn into leads for your HVAC company.
Launch revenue-driving HVAC advertising strategies with WebFX
HVAC advertising strategies will help you reach more homeowners and business owners looking for a reliable HVAC tech. Knowing where to start with these strateiges, though, can feel like an overwhelming task.
Don’t sweat it — WebFX has got it.
As a full-service marketing agency, you can build a custom plan with the strategies that will help you earn more jobs and revenue.
Want to discover how WebFX can help you increase jobs for you and your team? Contact us online or call us today at 888-601-5359 to speak with a strategist!
We Drive Results for HVAC Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
Table of Contents
- HVAC Advertising Strategies That Drive Revenue
- 1. Attract High-value Leads with Pay-per-click Advertising
- 2. Launch Geofencing Ads
- 3. Generate and Nurture Leads with Email Marketing
- 4. Build Customer Loyalty with Social Media Marketing
- 5. Educate Shoppers with Video Marketing
- 6. Grow Your Traffic and Revenue with a Top-notch Website
- Launch Revenue-driving HVAC Advertising Strategies with WebFX
We Drive Results for HVAC Companies
- 24 million leads generated for clients
- Renowned for our communication and transparency
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Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
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We’re not generating enough leads
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