4 HVAC Advertising Strategies That Work

With consumers spending more than $10 billion each year for HVAC repair and maintenance, there’s no doubt the industry is lucrative. The demand for HVAC companies is high, but so is the competition.

That means you need a way for your HVAC business to stand out from your competition — like HVAC advertising.

Adopting HVAC advertising strategies gives you an edge on your competition and helps you drive more qualified leads that turn into customers.

On this page, we’ll go over the top four HVAC advertising tactics you can use to promote your business to interested customers. Keep reading to learn more!

Need a hand with your digital advertising? With our 150+ Google Ads certified team members, you can feel confident we know how to craft advertising campaigns that help you reach the right people.

Contact us online or call us today at 888-601-5359 to learn how our digital advertising services help HVAC businesses land more customers!

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4 HVAC advertising strategies that drive revenue

You know you want to advertise your business online, but you’re not sure where to start. That’s why we’ve compiled a list of four HVAC advertising strategies for you to try.

Let’s dive in!

1. Use Google Local Services ads to reach local customers

One of the best HVAC advertising tactics to use is Google Local Services ads. These advertisements appear at the top of local searches when people want to find a HVAC tech in their area.

Google Local Services help your business appear at the top of local searches. Backed by the Google Guarantee, these ads instill confidence in your audience and encourage them to choose your business.

So, how can you create the most effective Google Local Services ads?

• Continually get reviews for your Google Business Profile, so they appear in your ads
• Add important trust signals about your business, like years of service and awards
• Focus on service areas you work in the most and target them in your ads
• List all the services you provide

Pro tip: Enable messaging with your Google Local Services ads. Not only does it give people an alternative method for contacting your business, but messaging costs less than phone calls.

2. Attract high-value leads with pay-per-click advertising

Pay-per-click, or PPC ads, serve as an excellent HVAC advertising channel for your company, especially if you want to grab more real estate at the top of search results.

PPC campaigns allow you to set bids based on how much you’re willing to pay for each click to your site — you only pay for your ad when a user clicks on it. Then, you set a daily budget so that you never exceed your budget.

Here’s how to get started with PPC advertising:

• Choose your platform: Figure out where you want to promote your HVAC company, whether it’s Google, Bing, or another platform. Think about your target audience and where they’re likely to search for your HVAC company.
• Set a budget: One of the biggest benefits of this HVAC advertising tactic is that you determine your budget and how much you want to spend. Keep in mind that the amount you spend impacts the performance of your campaigns, so it’s important to find a balance between your budget and the goals you want to achieve with your ads.
• Find the right keywords: Your keywords trigger your PPC ad to appear in search results. Focus on long-tail keywords, which contain three or more words, for your ads because they have a lower cost-per-click (CPC) due to less competition, but drive more qualified traffic.
• Create informative copy: Your ad copy is what gets people to click and learn more about your HVAC company. Make sure you write informative and helpful ad copy that’s relevant to the keyword you’re targeting in your ad.

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3. Launch geofencing ads to reach people in a specific area

Geofencing is one of the most popular HVAC advertising ideas because HVAC companies operate locally. With geofencing ads, you can target specific areas, from neighborhoods to competitor locations.

How can you maximize the results of your geofencing ads? Try these tips:

• Research your area: You want to target customers in your service areas, so it’s important that you research the best areas to target with your geofencing ads. You can target neighborhoods where you already having customers, for example, to try and reach homeowners that haven’t used your services yet (but are likely to).
• Use a compelling call to action (CTA): Drive your audience to act is an important part of geofencing advertising. Use a CTA that compels your audience to take action on your ad.
• Don’t go too wide with your fence: Be mindful and strategic about the size of your geofence. If you make it too big, your ads won’t see the results you desire. Be deliberate and precise with your geofences.

4. Use social media advertising to reach leads as they scroll

Another great HVAC advertising strategy you can use is social media advertising. This tactic involves running paid advertisements on social media platforms, so the ads appear in users’ newsfeeds as they scroll.

Social media ads are an effective way to keep your HVAC company top of mind, build brand recognition, and ultimately earn new customers.

So, how do you make social media advertising an effective HVAC advertising tactic for your business?

• Choose a high-quality visual: Most social media ads are visual, so it’s important that you choose the right photo or video for your ad. Make sure it’s high-quality and relevant to your advertisement.
• Refine your target audience: Social media ads offer the benefit of refined targeting, which allows you to get granular and reach the right people. Segment and refine your target audience to show your HVAC ads to the most relevant prospects.
• Create a custom landing page: Once someone clicks on your HVAC ad, you want to keep them engaged. Creating a custom landing page is a great way to keep your audience focused and engaged with your ad.

HVAC marketing ideas: 4 alternative strategies you can use

On the fence about using some HVAC advertising strategies? There are some alternative marketing strategies you can try instead!

Here are some options:

1. Search engine optimization (SEO): SEO involves optimizing your website to rank in relevant search results. It’s a long-term strategy that helps you optimize your website to rank better and drive more qualified traffic.
2. Local SEO: In addition to SEO, local SEO is a great strategy for helping you reach people in your area. This strategy enables you to target people in your area who search local keywords related to HVAC.
3. Email marketing: Looking for a way to promote your company directly to interested people? Email marketing enables you to send direct communications to promote your HVAC services. It’s a great way for you to convince new prospects to convert and build loyalty with existing customers.
4. Content marketing: Content creation involves sharing your knowledge with your audience to provide them with information they want. This strategy is a great way to boost qualified traffic to your website that you can turn into leads for your HVAC company.

Launch revenue-driving HVAC advertising strategies with WebFX

Are you interested in learning more about how online advertising and marketing can help your HVAC company thrive? WebFX knows HVAC advertising, and we have all the tools necessary to help take your marketing campaign to the next level.

We also offer a hassle-free customer relationship management (CRM) platform, Nutshell, that enables you to generate and convert leads with ease. With our CRM for HVAC companies and our top-tier advertising solutions, you’ll have all the tools you need to drive revenue for your company.

Contact us today for more information and a free quote!

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