Of the many ways to market your pest control business, few will be truly effective without a well-designed website operating as your base.
Web design for pest control can transform your business, earn you more leads, and build your reputation with clients. If you want to know the ins and outs of web design, we will break it down in the following sections:
Keep reading to learn more, or call 888-601-5359 to speak with a specialist about web design for your company!
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Why does web design matter?
Your website will be many customers’ first impression of your business. Of those first impressions, 94% will have to do with design alone. You need a fast, up-to-date, and visually appealing site if you’re trying to advertise your professionalism, high-quality service, and industry knowledge.
A well-designed website is also a priceless tool for finding and moving leads through your sales funnel. It provides a single location for everything they need to know about your business and services, whether they found you through a Google search, social media post, or review site.
94% of first impressions
have to do with web design
How to market your pest control business through good web design
Web design involves several factors – our collection of web design resources shows how much there is to know. Everything from your site’s backend code to the specific words you use in page headers can significantly affect your online searchability and visitors’ overall experience.
Every business is different, and there is no all-inclusive approach to design. Designing a website that tells your unique story, meets your specific goals, and caters to your target audience is a big undertaking.
Here is a quick rundown of how to market your pest control business with basic web design principles:
1. Prioritize the user experience (UX)
UX includes all the small elements that add to or detract from a potential customer’s time on your website. These elements include how fast the pages load and whether it’s easy to find the information they need.
Make sure your website is mobile-friendly with responsive design elements, and remember — customers can be impatient. Optimize your pages to load in three seconds or less to keep users from clicking away before they have a chance to learn more about your services.
2. Know the visual elements
Make your website visually appealing by balancing white space with easy-to-read text and breaking up large paragraphs with high-quality, original images and videos. You can showcase previous work or give visitors an inside look at what to expect when they trust you with their property’s pest needs:
Ensure your company logo, color scheme, specific fonts, and other elements are consistent across your online and offline presence.
3. Make it easy to act
Your website should make it as easy as possible for visitors to take the next step in your sales funnel, whether that’s:
Filling out an online contact form to learn more
Calling a representative to schedule an on-site consultation
Requesting a service through an online scheduling portal
Make sure every page has a clickable call-to-action (CTA) button or fillable form, and use clear, actionable language that lets them know what to do next.
4. Incorporate SEO strategies
Search engine optimization (SEO) is what makes your website discoverable on search engine result pages. The higher your website appears on the page, the more likely someone will click through to visit it instead of your competitor.
While optimizing your website and content for SEO, pay special attention to local SEO keywords and keyword phrases. Eighty-three percent of Google users search for local businesses and using location-specific strategies can help you target a specific demographic in your service area.
Pages to include in your web design plan
Every business website is different, but there are a handful of pages you should consider non-negotiable as you create or redesign your site:
About: Use this page to highlight who you are as a company, what drives you, your mission statement, how long you’ve been in business, your expertise, and what sets you apart from competitors. Adding employee photos gives visitors a friendly face to connect to the service, a critical part of building trust with commercial and residential customers.
Testimonials: Your testimonials page should highlight glowing reviews from satisfied customers and list any awards and accreditations you’ve received. You can also add clickable buttons that let visitors see your ratings on third-party review sites like Yelp or Angi.
Contact: While every landing and service page needs a call-to-action and an easy way to contact you, your site should also have a separate contact page. This page should include your address, phone number, business hours, email address, fillable contact forms or estimate requests, and anything else a potential customer needs to know before reaching out.
Services: You might organize your services pages by specific pest types, with separate pages detailing your options and approach for different pests. You can also organize them by service type with dedicated pages for pest management, prevention, extermination, and any others. Use your primary services page to detail the types of properties and customers you work with and any essential information, like if your pesticides are pet-friendly or environmentally safe.
Blog: Creating original content and posting it to your blog page lets you use content marketing to reach more leads with shareable articles. It also helps you establish your industry authority, incorporate keyword-rich language for SEO, and provide helpful information for customers.
You might also consider making individual pages for each service area, a frequently asked questions (FAQ) page, and a page detailing different package options and average prices. Incorporate widgets like an interactive reservations portal and clickable social media buttons to engage users and make it easy to connect with you off your website.
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Let WebFX handle web design for pest control
If researching, creating, troubleshooting, managing, and maintaining your business website sounds like a pest, the WebFX team is here to help. As a leading web design agency, we’ve got everything it takes to launch an engaging website that converts leads and drives revenue for your pest control business.
We offer web design services and redesign options to give you a site that enhances your bottom line. Check out our portfolio to see our past work, then contact us online to start planning your new-and-improved company website!
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