If you want to help your industrial company grow, you must invest in digital marketing services.
With the Internet rapidly growing and changing how people find information, it’s crucial that you build your online presence to help leads find you online. By compiling a list of marketing ideas for industrial companies, you’ll be on your way to creating an effective digital marketing strategy.
On this page, we’ll provide you with 14 industrial marketing ideas to help you grow your business’s online presence. If you need help creating a marketing strategy that works for your industrial company, call us today at 888-601-5359 (or contact us online) to speak with a strategist.
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1. Invest in search engine optimization (SEO) to help more leads find your business
Search engine optimization (SEO) is the process of boosting your website’s rankings in search results. This method is one of the best industrial marketing ideas because it helps you drive more qualified leads to your site.
To get started with SEO, you must first choose your keywords. Keyword selection is a crucial part of SEO because it determines where your site appear in search results. You want to appear in relevant search results to help you reach leads looking for an industrial company like yours.
If you want to find the best keywords for your campaign, conduct keyword research.
Keyword research will help you focus on relevant phrases that will drive interested leads to your business. Keep your focus on long-tail keywords, which contain three or more words, because they will drive the best and most relevant traffic to your site.
Long-tail keywords are better for your campaign because they are specific, so only leads interested in your business will search with those terms.
If someone searches, “industrial companies in Harrisburg, PA,” you know what the searcher is hoping to find. With a keyword like “industrial,” your audience could be looking for a variety of information.
Aside from keyword selection, you’ll want to focus on several other best practices to nail your SEO campaign.
You’ll want to optimize your page speed to ensure your site loads quickly and create a user-friendly design that makes it easy for your audience to browse your industrial company’s site. These optimizations improve your overall ranking and help drive more relevant traffic to your page.
SEO is one of the best marketing ideas for industrial companies because it helps boost your website’s traffic and attract more valuable leads. If you’re looking to grow your industrial company, rely on SEO to help you reach more valuable leads for your business.
2. Claim your Google My Business listing
When you’re creating a marketing strategy to reach new leads for your business, it’s vital that you don’t forget about your local customers.
Your Google My Business listing is a listing of information about your industrial company that appears in the local SEO 3-pack. When users conduct searches for local businesses, it generates a box with three related local businesses.
If you want people to see your industrial business in this local SEO 3-pack, you need to optimize your listing.
Once you claim your local Google My Business listing, you’ll want to fill it out completely. When you fill out your listing, you’ll want to include essential information like contact information and hours of operation, as well as verify your address is correct.
You can also add pictures to your listing to make it more interesting for your audience. When you have a complete listing, you make your audience more likely to click on your listing and check out your business.
If you want to attract more local traffic to your industrial business, claim your Google My Business listing.
It will help you establish your local presence to reach more local leads for your business. This local listing is a great marketing idea for industrial companies that enables you to expand your local reach.
3. Manage positive and negative reviews of your industrial company
People will have positive and negative experiences with your company.
You can’t control what people say about your business, but you can take control of how you react to them. Investing in review management is a great marketing idea for industrial companies that want to build a positive brand reputation.
Customers can review your industrial company on numerous platforms like Google My Business, Facebook, and even your website. When you receive reviews, it’s vital that you take time to address them.
If people leave positive feedback for your business, thank them for their kind words. This response will keep a positive image of your business in their mind.
On the other hand, you’ll want to address negative reviews. Not everyone will have a positive experience with your business. When issues arise, take time to troubleshoot and solve problems for people.
People expect to see negative reviews. Having all five-star reviews makes people skeptical about whether the reviews are authentic. Having a mixture of reviews helps people recognize the good and bad experiences of your business.
By managing reviews, you’ll create a positive perception of your business. People know that issues can always arise. They care about how you handle and address those issues.
When potential clients see that you’re willing to solve problems and reach out to people who had a negative experience, they’ll feel more confident about choosing your industrial company.
If you’re looking for one of the most effective marketing ideas for industrial companies, review management is it. Investing in review management will help you maintain your brand’s image and build it in a positive light.
4. Invest in an effective website for your industrial company
Your website is the first impression your audience gets from your industrial company.
If you want to make a positive first impression on people finding your business for the first time, you must invest in your website’s design. People will judge your business the minute they see your website, so you must invest in designing your website to have a positive first impression.
First, you’ll want to choose colors that are important to your brand. People often associate color schemes with businesses, which helps them remember those businesses better.
McDonald’s has a prominent red and yellow color scheme that people instantly recognize. When people see that color scheme, they think of McDonald’s immediately. You want to build that same brand recognition with your color scheme.
If you already have a color scheme in place for your business, integrate it into your website. Typically, you want to stick to three to four colors for your website. You will have:
- The main color
- One to two accent colors
- A font color
When you decide on the colors for different elements on your site, keep them consistent across every page. Your headings, body text color, and other aspects of your website should be the same across every page to build an image of consistency and cohesiveness.
Aside from color choice, ensure that your website is user-friendly. You don’t want your audience to struggle to find information on your site. It’s crucial that your navigation and design provide a seamless experience for your audience.
Make your navigation simple and easy to use.
Organize it in a way that makes it fast and efficient for your audience to get what they need. Using broad headings with multiple subcategories will help your audience find valuable information.
If you’re looking for one of the top marketing ideas for industrial companies, web design is the answer. By investing in developing your website, you’ll drive more valuable traffic to your site and keep them engaged on your site longer. It’s a great way to help your business grow.
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5. Use pay-per-click (PPC) ads to attract more interested leads
If you’re looking to attract leads that convert, pay-per-click (PPC) advertising is the answer.
PPC leads are 50% more likely to convert than organic leads.
This method helps you earn leads that want to work with your industrial company.
Similar to SEO, you will need to select keywords to help you with your PPC campaign.
Your keywords help you appear in relevant search results, but they also determine how much you pay each time someone clicks on your ad. Long-tail keywords have a lower cost per click because they are specific, which means less competition.
Once you have your keywords selected, you bid for your ad’s placement. You set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. This amount is flexible and can be changed as needed.
Your maximum bid and quality score will determine your ad’s placement. It’s better to have a high-quality score and low maximum bid than a low-quality score and high maximum bid.
Google cares about delivering quality and relevant information to their audience. You can’t buy your way to a top ad spot, but rather, you must earn it by creating ad content that is relevant to the ranking keyword.
PPC is an excellent method for industrial companies because it helps you attract more qualified leads.
You’ll earn more leads that are ready to convert and need to find the right business — yours. PPC is an integral part of digital marketing for industrial companies that allows you to attract leads looking for your company.
6. Publish content to attract leads looking for information about industrial topics
You’re an expert in your field.
As an industrial company, you have an abundance of knowledge regarding your industry. Content marketing creates the opportunity for you to share that knowledge with your audience and drive them to your page.
If you want to create content, start by choosing your topic. Keyword research can help you find valuable ideas that you can cover for your audience. You can also type keywords into Google and go to the “People also ask” section to get ideas for the direction of your content.
Once you have the topic, you determine the format. Content marketing formats include blogs, videos, infographics, and ebooks. You can use a variety of these formats to keep your content exciting and fresh for your audience.
When you create content, there are numerous ways you can present information to make it interesting for your audience. You can create “X ways to,” “X reasons to” or “how to” types of content.
These articles can be easily formatted to make the information digestible for your audience.
Content marketing helps you establish yourself as an industry expert. When you share your knowledge, your audience views you as authoritative and trustworthy. They feel confident that you have the expertise to do the job.
While these leads may not contact your business immediately, they will spend time getting to know your business and become familiar with it. When they’re ready to convert, they’ll turn back to your helpful content and choose your business with confidence.
Content marketing is an integral part of marketing for industrial manufacturers. If you want to see success with your industrial marketing campaign, you must invest in content marketing to help you boost your website’s traffic to obtain more leads.
7. Humanize your brand to build a better connection
When you’re looking for ways to get a leg up on your competition, it’s challenging to figure out how you can make your industrial company stand out from others. If you’re looking for one of the top marketing ideas for industrial companies that will help you stand out, it’s this: humanize your brand.
As an industrial company, it’s hard for people to feel connected to your company. Many people see businesses as a cold corporation that doesn’t care about their clients. People want to work with companies that see their partnership as more than dollar signs.
You need to connect with your audience and show them how you value them. There are dozens of other companies that are competing for the same clients. By taking a humanistic approach to your marketing strategy, you hold the potential to drive more leads to your business rather than your competitors.
So, how do you take a humanistic approach to your brand?
The best way to do this is to interact with your audience and post content with a casual, but professional tone. Mainly, don't be too "corporate." Post content that is relatable to your audience and helps your business connect better with your audience.
By taking a more humanistic approach to your brand, you’ll create a better connection with your audience. This tactic is one of the many industrial marketing ideas that will help you attract more valuable traffic and leads.
Aren’t sure how to humanize your brand?
Our team of over 200 experts will help you develop a marketing campaign that creates a more personalized and connected experience for your audience. Call us today at 888-601-5359 to speak with a strategist about your campaign.
8. Host webinars and other events
There is more than one way to connect with potential clients for your industrial business. Hosting webinars and other industry-related events is an excellent way for you to build connections and find valuable clients for your business.
With webinars and other similar events, you don’t want to sell to each other. Think of it as a gathering to share information, ideas, and insights. It’s an excellent opportunity for you to build connections and share valuable information.
Make an event that is interactive and has tons of content for your audience. You want to make the event worthwhile for your audience. Creating an enticing appeal for your event will encourage more people to come out to attend it.
When you create events, keep schedules in mind.
Some people may not be able to attend your event but may want to see it later. If you do activities online, like webinars, make it available to access after the fact so people can watch it on their own time.
Overall, creating and hosting events is an excellent opportunity for you to network and meet new clients. If you want to be successful with marketing for industrial manufacturers, invest in creating events to help you meet new clients.
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9. Engage and connect with clients on social media
Social media is an excellent opportunity for you to engage with leads interested in your industrial business.
This strategy is one of the few methods where you have a direct connection with people in your audience. You can share valuable content with them that gets your audience to engage with your business.
First, start by choosing the right platform for your industrial business.
There are numerous popular platforms, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll want to choose networks where your audience engages the most, so it’s vital that you know your target audience well.
Once you have your platform selected, you can start posting content.
You can post links to blogs, videos, photos, polls, and more. Each platform allows you to share different types of content, so it’s essential that you get to know that platform well before you develop your social content strategy.
When you post content, encourage your audience to engage with your posts. You want them to like, comment, and share your content. If you're going to get the most out of your strategy, create engaging content that interests your audience.
As you develop your digital marketing strategy for your industrial company, you’ll want to create a social media strategy that helps you connect better with your audience. When you encourage engagement on your posts, your audience continually gets more familiar with your brand.
In addition to organic posts, you can also run advertisements. Social media ads allow you to reach people who haven’t found your industrial business yet. It’s a great way to obtain new leads for your company.
By investing in social media marketing, you’ll build a better connection with your audience. It’s a valuable marketing idea for industrial companies because it helps your business grow.
10. Seal the deal by nurturing leads via email marketing
Aside from social media marketing, email marketing is the only other digital marketing strategy that allows you to connect directly with your audience. It’s a valuable method for nurturing leads towards conversion.
To start with email marketing, you need a list of subscribers.
You can obtain subscribers by adding an email sign-up bar to your website. If people are interested in your industrial company, they can sign up to receive emails from you to learn more about your business.
While it may seem like an easy way out, you don’t want to buy email lists. These lists rarely contain subscribers that want to hear from your business. In most cases, paid email lists lead to your emails being blocked or going into the spam folder.
Once you have a list of subscribers, you can start sending valuable content to them. You can send them information, deals, specials, and more. It’s an excellent opportunity for you to share the information your audience wants.
Email marketing allows you to personalize content for your audience too. You can send subscribers content that resonates with them. Instead of sending one generic message to all your subscribers, you send groups different emails based on their interest.
When you market to people based on their interests, they’re more likely to engage with your content. This kind of marketing will lead to your business earning more conversions and continuing to grow.
By investing in email marketing, you’ll help your industrial business nurture leads towards conversion. This method has a positive impact on your audience and will help you earn more conversions down the line.
11. Promote your business to specific clients by using account-based marketing
Account-based marketing (ABM) is a valuable tool for helping your industrial business obtain more particular leads. With ABM, you focus on using marketing strategies to reach specific accounts. You create more personalized campaigns to resonate with these accounts and get them to choose your industrial business.
ABM is an effective strategy that allows you to create specific messages to meet the needs of your targeted clients. This strategy requires you to target individual accounts with a specific message that appeals to them.
When you utilize ABM, you can align your sales and marketing goals better. The personalization allows you to build a narrower path to conversion and earn more leads to for your business. Not to mention, you can easily see a clear return on investment (ROI) from this strategy.
By utilizing ABM services, you will create a better and more personalized campaign that will help you obtain new accounts for your industrial company.
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12. Find better talent for your company by investing in recruitment marketing
If you want to attract valuable clients, you need a talented group of employees to help you obtain valuable accounts, serve them, and keep them coming back to your industrial business. You need a reliable team to keep clients happy with your business.
With recruitment marketing, you'll help your business find better candidates for your business. You'll create hyper-targeted messages that allow you to attract and engage prospective employees.
You can create hyper-targeted messages that appeal to the most suitable candidates for your business. It's an excellent opportunity to market to prospective employees looking to join your industrial company.
As you obtain more clients for your industrial company, you will need to build up your staff to manage those clients. Recruitment marketing is a great marketing idea that will help you find the right team to help your business continue to grow.
13. Obtain new leads at events through geofencing advertising
Geofencing advertising is one of the most effective ways for you to get leads to choose your industrial company. With geofencing advertising, you create an invisible “fence” around a defined area. When someone enters this area, they get a notification in your app (if you have one) or see an ad from your industrial company on social media.
When you use geofencing advertising, you can specifically target people who attend industrial events. Whether it’s a conference or a trade show, you can target people visiting these events. If they’re visiting these events, they are more than likely interested in partnering with an industrial company.
Geofencing advertising is an excellent tactic for reaching the right people. If they're already familiar with your industrial company, it's a great time to get them thinking about your business again. They’re already in the mindset of thinking about industrial companies since they’re at the event, so showing them a social ad about your business may get them to choose your company.
Geofencing advertising can be an excellent method for helping you obtain new leads for your industrial company.
14. Engage your audience longer with video marketing
Video marketing is a valuable tool for growing your business. When you use video marketing, you improve conversions by 86% and increase brand association by 139%. Video marketing is compelling at getting your audience to engage with your business, get to know you, and choose to partner with your business.
You can create numerous types of videos to engage your audience. You can show leads the workings of your business, different types of products, or what clients are saying about your business. It's an excellent way for you to provide your audience with an abundance of information quickly.
By investing in video marketing, you'll create a natural and engaging way for your audience to obtain information from your industrial marketing company. It's one of the most engaging marketing ideas for industrial companies that helps you engage your audience and provide them with relevant information.
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Start driving valuable results with marketing ideas for industrial companies
Digital marketing is the way of the future. If you want to remain competitive and grow your business, you must invest in valuable marketing ideas for industrial companies.
At WebFX, we have over 20 years of experience creating digital marketing campaigns that drive results for our clients. We’ll help you create a customized marketing campaign that helps your business reach new clients and earn more conversions.
If you want to learn more about how WebFX can help you grow your industrial company, contact us online to speak with a strategist.