14 Revenue-Driving Marketing Ideas for Industrial Companies

With the Internet rapidly growing and changing how people find information, it’s crucial that you build your online presence to help leads find you online. By compiling a list of marketing ideas for industrial companies, you’ll be on your way to creating an effective digital marketing strategy.

On this page, we’ll provide you with 14 industrial marketing ideas to help you grow your business’s online presence. Those ideas are:

1. Bring in more leads with search engine optimization (SEO)
2. Claim your Google Business Profile listing
3. Manage reviews of your industrial company
4. Invest in an effective website for your industrial company
5. Use pay-per-click (PPC) ads to attract more interested leads
6. Publish informational industry content
7. Humanize your brand to build a better connection
8. Host webinars and other events
9. Engage and connect with clients on social media
10. Nurture leads with email marketing
11. Reach specific clients with account-based marketing
12. Use recruitment marketing to attract fresh talent
13. Earn location-based leads with geofencing advertising
14. Engage your audience longer with video marketing

Read on to learn more about each of those ideas. And if you need help creating a marketing strategy that works for your industrial company, call us today at 888-601-5359 (or contact us online) to speak with a strategist.

1. Bring in more leads with search engine optimization (SEO)

The process of boosting your website’s rankings in search results is known as search engine optimization (SEO). This method is one of the best industrial marketing ideas because it helps you drive more qualified leads to your site.

To get started with SEO, research some keywords to include on your site. Keyword selection is a crucial part of SEO because it determines where your site appears in search results. You want to appear in relevant search results to help you reach leads looking for an industrial company like yours.

Aside from keyword selection, you’ll want to focus on several other best practices to nail your SEO campaign.

For one thing, you’ll want to optimize your page speed to ensure your site loads quickly and create a user-friendly design that makes it easy for your audience to browse your industrial company’s site. These optimizations improve your overall ranking and help drive more relevant traffic to your page.

SEO is one of the best marketing ideas for industrial companies because it helps boost your website’s traffic and attract more valuable leads. If you’re looking to grow your industrial company, rely on SEO to help you reach more valuable leads for your business.

2. Claim your Google Business Profile listing

When you’re creating a marketing strategy to reach new leads for your business, it’s vital that you don’t forget about your local customers.

Local marketing is a critical component of marketing your business online. If you want to help local leads find your industrial business, start by claiming your Google Business Profile listing.

Your Google Business Profile listing includes valuable information about your industrial company, and it has a shot at appearing in a local SEO 3-pack. When users conduct searches for local businesses, it generates a box with three related local businesses.

If you want people to see your industrial business in this local SEO 3-pack, you need to optimize your listing. Make sure that you fill out your profile completely, including info like:

• Contact information
• Hours of operation
• Location
• Relevant photos

3. Manage reviews of your industrial company

Like it or not, people will probably have both positive and negative experiences with your company.

You can’t control what people say about your business, but you can take control of how you react to them. Investing in review management is a great marketing idea for industrial companies that want to build a positive brand reputation.

Customers can review your industrial company on numerous platforms like Google My Business, Facebook, and perhaps even your website. When you receive reviews, it’s vital that you take the time to address them.

If people leave positive feedback for your business, thank them for their kind words. This response will keep a positive image of your business in their mind.

Of course, you’ll also want to address negative reviews. Not everyone will have a positive experience with your business. When issues arise, take the time to troubleshoot them and solve problems for people.

When potential clients see that you’re willing to solve problems and reach out to people who had a negative experience, they’ll feel more confident about choosing your industrial company.

4. Invest in an effective website for your industrial company

Your website is the first impression your audience gets from your industrial company.

If you want to make a positive first impression on people finding your business for the first time, you must invest in your website’s design. People will judge your business the minute they see your website, so you need to design your website to have a positive first impression.

First, you’ll want to choose colors that are important to your brand. People often associate color schemes with businesses, which helps them remember those businesses better.

Aside from color choice, ensure that your website is user-friendly. You don’t want your audience to struggle to find information on your site. It’s crucial that your navigation and design provide a seamless experience for your audience.

You should also make your navigation simple and easy to use. Organize it in a way that makes it fast and efficient for your audience to get what they need. Using broad headings with multiple subcategories will help your audience find valuable information.

If you’re looking for one of the top marketing ideas for industrial companies, web design is the answer. By investing in developing your website, you’ll drive more valuable traffic to your site and keep them engaged on your site longer. It’s a great way to help your business grow.

5. Use pay-per-click (PPC) ads to attract more interested leads

If you’re looking to attract leads that convert, pay-per-click (PPC) advertising is the answer. PPC leads are 50% more likely to convert than organic leads. They help you earn leads that want to work with your industrial company.

Similar to SEO, you will need to select keywords to help you with your PPC campaign. With PPC, you target these keywords directly, bidding on the ones you want your ads to appear for. Your maximum bid (the amount you’re willing to pay each time someone clicks on your ad) is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. It’s better to have a high-quality score and low maximum bid than a low-quality score and high maximum bid.

Google cares about delivering quality and relevant information to their audience. For that reason, you can’t purely buy your way to a top ad spot. You have to earn it by creating ad content that is relevant to the ranking keyword.

6. Publish informational industry content

As an industrial company, you have an abundance of knowledge regarding your industry. Content marketing creates the opportunity for you to share that knowledge with your audience and drive them to your page.

If you want to create content, start by choosing your topic. Keyword research can help you find valuable ideas that you can cover for your audience. You can also type keywords into Google and go to the “People also ask” section to get ideas for the direction of your content.

Once you have the topic, you determine the format. Content marketing formats include blogs, videos, infographics, and ebooks. You can use a variety of these formats to keep your content exciting and fresh for your audience.

Content marketing helps you establish yourself as an industry expert. When you share your knowledge, your audience views you as authoritative and trustworthy. They feel confident that you have the expertise to do the job.

7. Humanize your brand to build a better connection

When you’re looking for ways to get a leg up on your competition, it can be challenging to figure out how you can make your industrial company stand out from others. If you’re looking for some top marketing ideas for industrial companies that will help you stand out, one of the best ones is this: Humanize your brand.

As an industrial company, it’s hard for people to feel connected to your company. Many people see businesses as cold corporations that don’t care about their clients. People want to work with companies that see their partnership as more than dollar signs.

So, how do you take a humanistic approach to your brand?

The best way to do this is to interact with your audience and post content with a casual, but professional tone. Mainly, don’t be too “corporate.” Post content that is relatable to your audience and helps your business connect better with them.

8. Host webinars and other events

There is more than one way to connect with potential clients for your industrial business. Hosting webinars and other industry-related events is an excellent way for you to build connections and find valuable clients for your business.

With webinars and other similar events, don’t make it about directly selling your products or services. Think of it as a gathering to share information, ideas, and insights. It’s an excellent opportunity for you to build connections and share valuable information.

Bear in mind that some people may not be able to attend your event but may want to see it later. If you do activities online, like webinars, make it available to access after the fact so people can watch it on their own time.

Overall, creating and hosting events is an excellent opportunity for you to network and meet new clients. If you want to be successful with marketing for industrial manufacturers, invest in creating events to help you meet new clients.

9. Engage and connect with clients on social media

Social media is an excellent opportunity for you to engage with leads interested in your industrial business. This strategy is one of the few methods where you have a direct connection with people in your audience. You can share valuable content with them that gets your audience to engage with your business.

Start by choosing the right platform for your industrial business. There are numerous popular platforms, including Facebook, Instagram, Pinterest, and LinkedIn. You’ll want to choose networks where your audience engages the most, so it’s vital that you know your target audience well.

Once you have your platform selected, you can start posting content.

You can post links to blogs, videos, photos, polls, and more. Each platform allows you to share different types of content, so it’s essential that you get to know that platform well before you develop your social content strategy.

When you post content, encourage your audience to engage with your posts. You want them to like, comment, and share your content. If you’re going to get the most out of your strategy, create engaging content that interests your audience.

In addition to organic posts, you can also run advertisements. Social media ads allow you to reach people who haven’t found your industrial business yet. It’s a great way to obtain new leads for your company.

10. Nurture leads with email marketing

Aside from social media marketing, email marketing is the only other digital marketing strategy that allows you to connect directly with your audience. It’s a valuable method for nurturing leads towards conversion.

To start with email marketing, you need a list of subscribers. You can obtain subscribers by adding an email sign-up bar to your website. If people are interested in your industrial company, they can sign up to receive emails from you to learn more about your business.

While it may seem like an easy way out, you don’t want to buy email lists. These lists rarely contain subscribers that want to hear from your business. In most cases, paid email lists lead to your emails being blocked or going into the spam folder.

Once you have a list of subscribers, you can start sending valuable content to them. You can send them information, deals, specials, and more. It’s an excellent opportunity for you to share the information your audience wants.

11. Reach specific clients with account-based marketing

Account-based marketing (ABM) is a valuable tool for helping your industrial business obtain more particular leads. With ABM, you focus on using marketing strategies to reach specific accounts. You create more personalized campaigns to resonate with these accounts and get them to choose your industrial business.

ABM is an effective strategy that allows you to create specific messages to meet the needs of your targeted clients. This strategy requires you to target individual accounts with a specific message that appeals to them.

When you utilize ABM, you can align your sales and marketing goals better. The personalization allows you to build a narrower path to conversion and earn more leads to for your business. Not to mention, you can easily see a clear return on investment (ROI) from this strategy.

By utilizing ABM services, you will create a better and more personalized campaign that will help you obtain new accounts for your industrial company.

12. Use recruitment marketing to attract fresh talent

If you want to attract valuable clients, you need a talented group of employees to help you obtain valuable accounts, serve them, and keep them coming back to your industrial business. You need a reliable team to keep clients happy with your business.

With recruitment marketing, you’ll help your business find better job candidates. You can create hyper-targeted messages that allow you to attract and engage prospective employees.

As you obtain more clients for your industrial company, you will need to build up your staff to manage those clients. Recruitment marketing is a great marketing idea that will help you find the right team to help your business continue to grow.

13. Earn location-based leads with geofencing advertising

Geofencing advertising is one of the most effective ways for you to get leads to choose your industrial company. With geofencing advertising, you create an invisible “fence” around a defined area. When someone enters this area, they get a notification in your app (if you have one) or see an ad from your industrial company on social media.

With geofencing advertising, you can specifically target people who attend industrial events. If they’re visiting these events, they are more than likely interested in partnering with an industrial company.

Geofencing advertising is an excellent tactic for reaching the right people. If they’re already familiar with your industrial company, it’s a great time to get them thinking about your business again. They’re already in the mindset of thinking about industrial companies since they’re at the event, so showing them a social ad about your business may get them to choose your company.

14. Engage your audience longer with video marketing

Video marketing is a valuable tool for growing your business. When you use video marketing, you improve conversions by 86% and increase brand association by 139%. Video marketing is highly effective at getting your audience to engage with your business and choose your products or services.

You can create numerous types of videos to engage your audience. You can show leads the workings of your business, different types of products, or what clients are saying about your business. It’s an excellent way for you to provide your audience with an abundance of information quickly.

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

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Start driving valuable results with marketing ideas for industrial companies

Digital marketing is the way of the future. If you want to remain competitive and grow your business, you must invest in valuable marketing ideas for industrial companies.

At WebFX, we have over 28 years of experience creating digital marketing campaigns that drive results for our clients. We’ll help you create a customized marketing campaign that helps your business reach new clients and earn more conversions.

If you want to learn more about how WebFX can help you grow your industrial company, contact us online to speak with a strategist.

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