5 Tips for Improving Insurance Reputation Management
While the Internet can be a great marketing tool for businesses who know how to use it, it can also be intimidating for companies who are unsure of what people are saying about them. If the latter sounds like you, then it’s time to take charge of your insurance agency’s online presence with online reputation management.
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5 ways to improve your insurance agency’s online reputation
There are many ways to affect your insurance company’s online reputation, but some are more important than others. If you’re looking to improve yours, there are a few basic steps you should take as soon as possible.
- Overview
- 1. Have a robust website
- 2. Add content to your site regularly
- 3. Use PPC campaigns
- 4. Be active on social media
- 5. Maintain a consistent brand
Overview
Overview
It’s easy to immediately think of all the bad things that could happen when talking about online reputation management, but the practice is more comprehensive than dealing with a negative review or customer complaint. Online reputation management encompasses everything that’s being pushed out to the public about your insurance agency, from the awards you’ve won to the relocation of your office across the city.
The good news is that you have a lot more control than you might think over your online reputation, even if you’ve been plagued with some poor ratings or publicity nightmares. Though it can take time to repair a damaged reputation, it’s been done before and is completely possible. The key is to take proven steps to restore or revitalize your insurance agency’s online presence.
1. Have a robust website
1. Have a robust website
If you haven’t done anything with your website in more than a few months, it’s time to reevaluate the way it looks and functions. Is it optimized for relevant keywords? Even if you did at one point, keywords can and do change over time, and SEO should be seen as an ongoing process.
Then, examine the content on your site. Is it content well-written and comprehensive enough for search engine crawlers? A thorough overhaul of your insurance agency’s site can have a transformative effect in your search engine rankings, meaning that searchers will find your site before any others.
2. Add content to your site regularly
2. Add content to your site regularly
Getting your insurance agency’s site indexed frequently is as easy as adding content to your site on a consistent basis. This can be done by publishing new blog posts, articles, and content in other formats. It can also be done by making some of your current webpages longer.
3. Use PPC campaigns
3. Use PPC campaigns
PPC, or pay-per-click, advertising on platforms such as Google Ads is a terrific way to increase viewership of your insurance agency’s name and brand. If you’ve ever noticed, Google Ads advertisements are the first to pop up when you conduct a Google search. This means that even if your insurance agency isn’t yet ranking for important keywords, it may still be seen when certain keywords are entered into a search engine by users.
4. Be active on social media
4. Be active on social media
You have to engage with potential and current customers, and that includes being active on social media. Social media can help you establish your agency as a reputable source of information, and can improve the way people think of you within your community and industry. Be sure to keep up with your social media pages, and respond to any comments—both positive and negative—in a timely manner.
5. Maintain a consistent brand
5. Maintain a consistent brand
Nothing confuses the public like mixed messages. Make sure that every tweet, every image, every article, and every video that goes live represents what you want your brand to say. Every person who has the power to speak on behalf of your insurance agency needs to understand your branding and voice, which you may need to outline for consistency.
Custom reputation plans for insurance agencies
Learn how our award-winning team of insurance agency reputation management specialists create custom solutions for your business.
CUSTOM DIGITAL MARKETING PLANS
Starting at
$3,000 / month
How we determine your custom strategy
Your Industry
With expertise in 200+ industries, we have the data to know what strategies will generate the best ROI for your business. We’ll also consider where your competitors are that would make sense for you to invest in.
Your Business Goals
We’re not going to just recommend the same strategies for every business. Your business growth goals will determine what channels your WebFX strategist will recommend investing in.
Additional Support Needs
WebFX is a full-service digital marketing agency capable of supporting with website redesign services, consistent content marketing, complex data analysis, conversion rate optimization, and more. You can discuss these additional support needs with your WebFX strategist.
INCLUDED IN ALL PLANS:
- Expert advice on-demand from a team of over 500 strategists
- Data-backed campaign optimizations and improvements
- AI-powered strategy recommendations
- Closed-loop ROI and customer journey tracking
- Access to our in-house revenue acceleration platform, RevenueCloudFX
- Nutshell CRM access
- Marketing and sales data unification
- Monthly campaign measurement, analysis, and revenue reporting
- In-depth competitor and industry research
- Continuous strategy management and improvement
Earn a 20% greater ROI with
insurance marketing experts
Get more than a marketing expert, get a marketing expert in insurance. With WebFX, you’ll receive a dedicated team in insurance marketing, helping your company increase its marketing ROI by 20% or more.
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Solving key challenges for insurance companies
Our website isn’t driving enough traffic
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