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Monica and her husband recently purchased a house. When they went to go move into their new home, they found the previous owners left a lot behind –– now Monica needs to rent a small dumpster to get rid of everything they left behind.

With PPC for waste management, you could be the listing Monica clicks on to get the dumpster she needs.

Investing in a PPC strategy is critical for helping you obtain leads like Monica, who search for waste management services. From government employees to residents who need a clean-up, people turn to search engines to find waste management companies. With PPC, you can put yourself at the top of search results and drive those leads to your business.

Keep reading to find out the benefits of using this strategy and how to do waste management PPC effectively!

Why invest in PPC for waste management?

On the fence about whether you should create a PPC strategy for waste management? Here are three core benefits you’ll experience from investing in this strategy:

1. Waste management PPC drives qualified leads

When you invest in PPC for waste management, you reap the benefit of driving qualified leads interested in what your business offers.

PPC ads drive qualified leads because you target prospects using specific keywords. You know people who search those keywords want what you offer. In fact, Google ads have a return on investment (ROI) of $8 for every $1 spent, so you know you’re driving leads that turn into customers or clients for your business.

By earning more qualified leads, you boost your business’s revenue and help it grow.

2. Waste management PPC lets you control your spending

Another benefit of PPC is that it gives you control over your budget.

First, PPC doesn’t require you to spend a specific amount like other strategies. While the amount you invest will impact your ad performance, you get to choose how much you want to spend on your PPC ads.

On top of that, PPC operates on a cost per click (CPC) basis –– you only pay when someone clicks on your ad. As a result, you only pay for leads interested in what you offer, which helps you use your marketing budget more effectively.

3. Waste management PPC increases brand recognition and exposure

Did you know that ads increase brand awareness by 80%? Since these ads appear at the top of the search results, searchers see them when they conduct searches.

Waste management ads appearing at the top of Google

Even if prospects don’t click on the ads, they’re still exposed to your brand. They see what you have to offer in your ad and keep you in their mind as an option.

Better yet, if prospects do click on your ads, they spend time learning about your business, brand, and what you offer. When it comes time to convert, they’ll remember your brand and choose you.

How to do waste management PPC: 4 tips to rock your PPC campaigns

Creating a successful PPC strategy for waste management is no small feat. It can feel overwhelming trying to figure out where to start with your strategy. Here are four tips to help you create a successful PPC strategy:

1. Use ad extensions to generate more clicks on your ads

If you want to do waste management PPC effectively, use ad extensions in your ads. Ad extensions enable you to provide additional information to your audience that entices them to click on your ad.

Ad extensions

come in numerous formats, including:

  • Call extensions
  • Callout extensions
  • Structured snippet extensions
  • Sitelink extensions
  • Message extensions
  • Price extensions
  • Location extensions
  • And more

Try different ad extensions to see what works best for generating engagement with your ad. You can use multiple ad extensions in your PPC ad to enhance the experience.

These extensions will help you provide more information to your audience that may entice them to click on your ad.

2. Conduct keyword research to find relevant terms for your ads

If you want to know how to do waste management PPC, start by finding the right keywords for your ads. Keywords trigger your ads to appear in specific searches, so you must optimize your ads for the right keywords.

You can find key terms for your ads by conducting keyword research. Using a keyword research tool like KeywordsFX, you can generate a list of terms to target with your ads.

Keyword research tool showing searching for dumpster rental keywords

Generally, you want to focus on long-tail keywords, which contain three or more words. Long-tail keywords offer two benefits for your waste management company:

  • They have less competition: Less competition for a keyword means you increase your chances of being the first ad (or even the only ad) in search results.
  • They have a lower CPC: When there is less competition, keywords don’t cost as much because less people target them. As a result, the cost per click is lower, so you can get more with your budget.

By choosing relevant, long-tail keywords for your ads, you’ll put your waste management PPC ads in front of more qualified leads looking for your services.

3. Customize your landing page for a better user experience

So, you found your target keyword, wrote some excellent ad copy, and integrated ad extensions. Your job is done, right?

Not yet!

Creating a click-worthy ad is only one part of creating a successful ad campaign. You also need a custom landing page to keep prospects engaged once they click on your ads.

Many companies will opt to use their homepage as the landing page, but this option doesn’t provide the best user experience. Ad clickers will have to search around your website to find what you advertised in your ad, which creates a frustrating experience.

To do waste management PPC right, create a custom landing page. Your custom landing page will provide all the information your audience needs to help them decide.

For example, if you create an ad for your residential dumpster services, your landing page should provide information like what you provide, the cost, and why your services best fit their needs.

Keeping your landing page information focused will result in more people contacting you and using your waste management services.

4. Monitor ad performance to make improvements

A critical component of your PPC strategy for waste management is monitoring your ads’ performance. When you invest in PPC advertising, you want to ensure you’re using your budget wisely and getting the most from your investment. By monitoring your ads, you can see your progress and make improvements.

When you monitor PPC for waste management, you want to track metrics like:

Monitoring these metrics will provide you with insight into your audience’s behavior when interacting with your ad.

For example, you may have a high number of impressions but low clicks. That may tell you that your ad doesn’t provide what searchers need or that you may need to adjust your keyword strategy.

Monitoring your PPC ads will help you adjust your ad strategy to improve results and drive more revenue for your waste management company.

Need help with PPC for waste management?

Investing in waste management PPC is a great way to put your company in front of leads that turn into customers and clients. If you aren’t sure where to start with your PPC strategy, WebFX can help.

We have over 29 years of experience running successful PPC campaigns that help our clients grow their businesses. In the past five years, we’ve driven $10 billion in revenue and over 24 million leads for our clients. Our team of experts is dedicated to helping you drive results that spark growth.

Ready to drive more revenue for your waste management company? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!

We Drive Results for Waste Management

  • 24 million leads generated for clients
  • Dedicated account manager backed by 500+ digital experts

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