- Home
- Industries
- Local Consumer Services
- Waste Management Social Media for Waste Management Companies
5 Tips for Using Social Media for Waste Management Companies
Learn how to get better results from social media as a waste management company with this compilation of tips from our award-winning team.
-
insights from 149,000+ hours of professional services marketing experience
Social media is an effective way to present your waste management services to your audience, as many people use it every day. The various platforms can help you generate leads, increase brand awareness, and improve engagement. The key is using social media to your advantage.
The experts at WebFX have compiled our top five tips for using social media as a waste management company and gathered them in this helpful guide, so continue reading to learn more about this process. Or, you can get in touch with our team to start improving your strategy today!
1. Choose your platforms
Before delving into other details, it’s crucial to begin by picking the right channels and optimizing your profiles. Consider what platforms your waste management audience would benefit from. Popular social media channels include Facebook, Twitter, and Instagram, though there’s also LinkedIn, Pinterest, and TikTok.
Once you choose which platforms you want to use to reach the most people, you can start creating your profiles. Your usernames, handles, and page names should be your business name or something related to the services you offer.
Your icon or profile picture should include your name and logo. Make your header or cover photo something that represents your business. For waste management, that could be one of your trucks, a team photo, or a lineup of recycling bins.
Lastly, you’ll want to fill out the bio and about sections with relevant information. You could include your hours of operation, locations served, a description of your services, and contact information.
2. Post compelling content
Social media allows you to post all sorts of digital content for your waste management company, enabling you to reach people in many ways. Videos and images are two of the most popular options for these platforms. Posting these content types can help capture your audience’s attention.
One way to stand out is through video, particularly if you provide educational or behind-the-scenes content. For example, if your waste management collects recyclables, you could create a video about what items you will accept, how they need to be separated, and what customers can do with the rest.
Infographics are also a useful tool. You could use this format to post about waste or recyclables you accept, statistics about the industry, or company updates.
3. Maintain consistency
How you present your brand on social media should be the same across all platforms. You know what type of brand voice and style your audience responds to — so stick with it.
If you have Facebook and Instagram, then the way you behave on both should be the same. People value consistency. This quality helps establish trust and build your brand and reputation across all social media platforms.
Consistency can also come in the form of how often you post. Sending one tweet every day, followed by nothing for several weeks, is inconsistent. Instead, it would help if you created a schedule, such as:
- Mondays: You post a link to your latest or most relevant blog article.
- Wednesdays: You spend time replying to people’s tweets.
- Fridays: You share an informational 30-second video.
Of course, these are examples of how you could structure your posts. Determine what works best for your audience and keep your schedule consistent so that people know when they’ll hear from you.
You can automate some of your posts to make this strategy easier. Doing so will mean you have to devote less time to logging in and releasing content because it will go for you.
4. Interact with your followers
One of the best ways to use social media is to interact with your followers. These platforms make responding easy and fast, and there are many ways you can do it.
People can comment or reply to whatever you say when you post or share content. Whether you posted a link to your service page or a short video about the importance of using the proper waste management methods, users have the chance to respond.
These individuals might comment their thoughts or ask a question. No matter what they say, it’s crucial to make an effort to reply. You won’t need to respond to every comment you receive, but engaging with some of them helps your audience understand that someone is listening to what they have to say.
People may sometimes post complaints. If this happens, don’t panic — all companies will encounter this from time to time. However, you should understand that this is a critical time for you.
Responding to negative comments by offering assistance when possible or pledging to do better allows you to take responsibility for your company’s actions and reassure your audience members that you’re doing your best to please them.
5. Link to your blog
Social media makes linking to your blog simple. Whether you’ve posted a guide on recycling or an article about services customers might not know your company offers, you should also link to it on social media.
You can link to the article directly in your caption on platforms like Facebook, Twitter, or LinkedIn. This lets your audience easily visit the blog post, generating more website traffic.
With Instagram, you must be more specific about where you’re putting links. Copying and pasting a link into your Instagram post caption doesn’t create a hyperlink — it shows up as plain text that your followers have to type into their search bars.
For those scenarios, you would be better off doing one — or both — of these two options:
- Linking to your blog in your story where users can click on it to go right there
- Making it the link in your bio
With these options, you make it easy for your followers to click on the article, helping boost engagement.
Boost engagement with your followers with WebFX
Are you looking to improve your social media presence and want help getting started? The WebFX team is ready to assist you. We provide social media marketing and management services to help you create high-quality profiles that attract users to your waste management company.
Learn more about how we will help you grow your social media presence by contacting us online or calling 888-601-5359!
We Drive Results for Waste Management
- 24 million leads generated for clients
- Dedicated account manager backed by 500+ digital experts


We Drive Results for Waste Management
- 24 million leads generated for clients
- Dedicated account manager backed by 500+ digital experts


Explore our B2C studies
Read our case studies for a more in-depth look at our results.
Solving key challenges for waste management
Our website isn’t driving enough traffic
When consumers search for your services in their local area, your website needs to be one of the first results so you can drive more qualified traffic to your site. Make that goal a reality with our top-tier SEO and web design services.

We’re not attracting new customers
Having trouble boosting your online visibility so you can keep attracting new customers? Our award-winning marketing services get your business in front of the right people in your local area.

We’re struggling to sell our new services
When you partner with WebFX, we’ll help you get your new services in front of the people actively searching for them so you can maximize your revenue.

We aren’t retaining customers
Reduce your customer churn and implement top-tier marketing strategies that help you form long-lasting relationships with customers that turn into long-term brand loyalty.
