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Finding and closing leads is how any business stays afloat, even waste management companies. A lead is anyone who shows some interest in your brand and becomes your loyal customer.

Depending on your waste management services, your lead could be a homeowner or a commercial business. They could show interest by following your Facebook page or filling out your website’s contact form. No matter how they do, your lead will express their interest so you can close the sale.

Want to learn more about marketing and gaining leads in specific industries like waste management? Keep reading for more information, and subscribe to Revenue Weekly to read more marketing advice from WebFX!

What is lead generation?

Lead generation involves moving leads through the sales funnel, so they convert and become your customers. For homeowners, this could involve targeting them based on their zip code, neighborhood, or home value. For businesses, you might want to consider their industry or the number of employees. 

Maybe a lead saw one of your advertisements online or in their local newspaper or drove by some trash cans with your business’s logo. Either way, once someone sees or hears about your business, you want to target them with the right message to encourage them to convert.

Many businesses handle lead generation on their own, but it’s worthwhile to invest in services from a digital marketing agency like WebFX. As part of our lead generation services, we’ll help your waste management business gain traffic and leads through call, lead, and revenue tracking.

Types of lead generation for waste management

Home and business owners are searching for waste management services like yours. Lead generation can help you identify, attract, and convert them, increasing your reach and revenue. 

Depending on your needs and goals, you can generate leads with several methods. Here are our top three recommendations.

1. SEO

Search engine optimization (SEO) makes it easier for qualified leads to find your website, sales pages, or contact information when they are searching for waste management services. 

SEO aims to help your website rank higher in the search engine results pages (SERPs). Most people won’t go past the first page on Google. You want to ensure your pages show up first, or you’ll miss out on potential leads. 

You can make sure your page ranks by focusing on:

  • Keywords: Long tail keywords with three or more words help Google find and rank your page. Do keyword research to figure out what your leads are searching for, and then incorporate them into key areas of your copy, like your titles, headings, body, and meta descriptions. 
  • Link building: Backlinks help your page build authority. Whenever Google sees other websites linking back to yours, it makes your site appear more credible. In turn, Google will make your page rank higher. 
  • Positive user experience: Several factors could contribute to user experience, including your website design, layout, and load speed. Your site’s overall user experience contributes to your bounce rate. If your page has a high bounce rate, Google won’t see it as valuable.

2. Pay-per-click (PPC)

With PPC ads, your advertisements will appear above organic listings in the SERPS. Like SEO, PPC relies on keywords to get your pages seen.

A fee is involved, but you’ll only pay when someone clicks on your ad. You’ll also set a maximum bid, determining the highest amount you’ll pay when someone clicks on your ad. Depending on your needs, you can change this amount whenever. 

PPC is effective because you are targeting individuals who are already interested in your waste management services. 

3. Content marketing

Content marketing can include anything from blog posts to infographics. Your content helps attract leads and provides current customers with information that keeps them engaged with your business.

Your content can also help build your website’s authority and help it rank in the SERPs. It’s an effective way of promoting your waste management services and creating a way for leads to get in touch with you. 

What are some benefits of waste management lead generation?

Focusing on lead generation will benefit your waste management in several ways:

  • Increase brand awareness: You’ll gain more visibility when you post on social media or publish content. Even if customers don’t convert immediately, you’ll increase brand awareness steadily, encouraging them to remember you and convert when they need waste management services.
  • Expand your market: Since some lead generation methods, like PPC, focus on targeting those interested in your services, you’ll gain quality leads and expand your market. 
  • Automate lead management: Tools like customer relationship management software can help with everything from organizing data to gaining more leads. You can automate aspects of your lead generation, freeing up time so you can focus on other aspects of your business. 

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

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Discover how WebFX can help you earn qualified waste management leads

As a full-service digital marketing company, we offer various lead generation services to help you reach your goals. Our team of more than 500 experts has helped our clients gain over 24 million leads. We’ll work with you to gain the highest-value leads so you can boost your revenue. 

Call us at 888-601-5359 to speak with a strategist, and learn how we will drive leads for your waste management business.

We Drive Results for Waste Management

  • 24 million leads generated for clients
  • Dedicated account manager backed by 500+ digital experts

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