The good news is that digital advertising doesn’t have to be complicated. In fact, you can learn the basics in just a few minutes!
Call 888-601-5359 to speak with a strategist about digital advertising services from WebFX, or keep reading to learn more about how online channels can help your company grow.
What is digital advertising?
First, it’s important to understand digital advertising.
Digital advertising is any kind of online marketing that promotes your business. Typically, you pay for digital advertising, although some places do offer bartering and trade opportunities for digital ads.
Digital advertising is essential in today’s virtual marketplace where people are discovering new Central PA products and services every day through their computers and mobile devices.
What businesses can use digital advertising?
Any type of business can utilize digital advertising.
It doesn’t matter if you’re focused on selling business-to-consumer (B2C), business-to-business (B2B), or a combination of the two. Digital advertising can work for any entity that has something to say online!
What are the benefits of digital advertising?
There are numerous advantages to investing in digital advertising, including:
- You will get the opportunity to spread the word out about your company and brand
- You can encourage more people to visit your site through carefully targeted landing pages
- You can get a better sense of which people are attracted to your landing pages
- You can test several advertisements as part of A/B and multivariate split testing to find which one works best
- You can instantly compete with businesses that might have more of a market share than you do
If you already have invested in your web presence, such as your website and social media pages, you owe it to your company to budget for digital advertising, too.
How much does digital advertising cost?
The beauty of digital advertising is that there is no set figure you have to spend to get results.
Many businesses are surprised to discover that the cost of digital marketing is much less than they expected.
Even if you are working with an outside web marketing firm to help you create and place your digital advertising, you can still get a great deal.
What types of digital advertising are available?
The types of digital advertising are ever-changing depending upon the popularity of different online platforms.
The following digital advertising locations have been around for long enough to consider them as reliable:
Search engine optimization (SEO) is the process of improving your site to make it rank better in search engine results pages.
SEO is helpful because it’s low-cost, long-term, and incredibly effective. It’s often the first digital marketing strategy that companies use when they’re new to digital advertising. If you want to start getting results for your company online, SEO is the best place to start.
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WebFX has helped us expand our digital footprint not only in Central PA and the mid-Atlantic, but also throughout the Continental U.S.
2. PPC advertisements
Pay-per-click advertising (PPC) is great ways to stretch a limited marketing budget.
You only pay for your PPC ad when someone clicks on it. Plus, you get to set the bid amount to determine how much you are willing to spend per click.
This doesn’t mean that you can just set your bid at one cent and hope to get visibility. You have to be competitive and bid accordingly.
Still, it’s a terrific opportunity to get visibility and not break the bank, especially if your company is just starting out.
3. Social media
Have you noticed that there are tons of ads on Facebook and Twitter?
Social media can be the right location for ads that are targeted toward a certain demographic of people, rather than a certain keyword.
Facebook has its own PPC model as well, so if you get comfortable with other PPC ad sources such as Google AdWords, you should be able to figure out how to use Facebook’s ads quickly.
4. Retargeting advertisements
When a visitor comes to your website and starts to look around, he or she leaves a virtual footprint. Over the coming weeks, those footprints are used to identify a visitor on other sites so you can automatically watch what they do.
It may sound slightly invasive, but it’s a simple, automatic way to stay in a prospect’s mind and bring them back to your site for a sale.
How can my company get the biggest ROI from digital advertising?
One of the best ways to get a good ROI from your digital advertising is to track it closely.
If you don’t understand how well it’s working, you can’t guarantee that you’re getting anything out of it.
Each digital advertising campaign should have a specific goal in mind, and that goal should be completely measurable. Regular reports from services like Google Analytics will help you begin to see patterns on which you can base the success of further campaigns.
WebFX is a digital advertising agency in Central Pennsylvania
WebFX is proud to be headquartered in Central Pennsylvania, right along the eastern shore of the Susquehanna River. We’ve helped both small and large businesses throughout the region improve their marketing strategies and earn more revenue. Now, we’ll do the same for you! We're one of the best digital marketing companies in the USA, and we're proud to offer one-of-a-kind digital marketing services.
Contact us today to craft a digital advertising plan that’ll get you more customers!