Marketing for Construction Companies

Looking to get more from marketing your construction company? Like more leads, contracts, and revenue? A smart strategy inspired by proven construction marketing ideas (like the ones mentioned on this page) can help.

Keep reading to learn more about these seven powerful ideas for marketing construction companies!

If you’re looking for professional help with marketing your construction business, WebFX can help. With more than 200 digital marketing specialists, plus more than 4.6 million leads generated for our clients’ companies in the past five years, we’re a trusted choice.

Call us at 888-601-5359 or contact us online to learn how we can help!

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What is construction marketing?

Construction marketing is a marketing practice that uses offline and online channels to promote a construction business and build that company’s relationship with its target audience to convert those audience members into clients.

7 construction marketing ideas

Learn how to build a top-notch construction marketing campaign with these proven marketing ideas for construction companies!

1. Create a well-designed, informative site

image of a construction worker

For many potential customers, your site is their first impression of you. Ensure that you appeal to visitors by creating a site that is both informative and visually pleasing.

One of the most important things to consider when creating a website is responsive design.

This means creating your site in a way that allows it to adapt and work successfully on all devices. Regardless of whether people look at your site from desktop computers, smartphones, or tablets, they’ll be able to get the information they need and continue the process towards working with you.

In addition to simply being convenient, this will also improve your site’s chances of ranking well in Google.

Speaking of Google, you should also consider search engine optimization, or SEO, for your site. Doing things like including relevant keywords in your title and header tags and creating compelling, unique body copy (along with many other components) will increase your visibility online.

2. Start an email newsletter

Many companies mistakenly think that email newsletters are becoming outdated, but the fact is that they have one of the highest average ROIs of any marketing tactic. Collect emails on your site, build a database of readers, and start regularly sending out a newsletter as a part of your construction marketing strategy.

The topics you discuss can be almost anything —letting customers know what your company is working on, sharing ideas for new projects, or showing before and after images of your latest fix. Emails like these can be a good way to stay in touch with people interested in hiring construction companies.

image of construction vehicle

3. Reference your online materials in your physical locations

Are you working on refacing the front of a building? Make sure that anyone who drives by knows that your construction company is the one who is doing such an incredible job.

You should also be sure to include your website's URL and social media information on any signage to ensure that your customers know that you're active online. This can also help to boost your website traffic!

Use this construction marketing idea to connect your offline and online marketing strategies!

4. Start a Facebook business page

If your company isn’t already on Facebook, it’s time to create an account. With 1.79 billion daily active users, odds are that your current and potential customers are already there. And if that’s not enough to convince you, it’s completely free to create.

Creating a business page is an easy way to show off projects, make announcements, and engage with your customers. As an added bonus, you can also choose to take advantage of the platform’s highly-targeted paid advertising options. For more information on what to do with your page (and profiles on other platforms), check out our resource on social media tips for construction companies.

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5. Add calls to action on all of your marketing material

image of woman on the phone

Whether you are working on your site, newsletters, or social accounts, be sure to include calls to action. Simply adding buttons like “contact us!” to your pages or ending your social posts with links to a contact form, improves the chances that visitors will take steps to become a customer.

This will also keep them from clicking around on your site aimlessly, and allow them to easily find the most important information on the page — your contact information.

6. Claim your business on review sites

Many potential customers go online to look for company reviews before trusting them with their money, and that includes construction companies. Customers have free reign to post their opinions, which can act as a vote of confidence to your potential customers.

You have little control over these reviews, but you should at least claim your business on popular review sites like Yelp and Google. This construction marketing idea a great way to both monitor what people are saying about your company and respond to reviews. By acknowledging both compliments and complaints, you can show potential customers that you care about customer satisfaction.

7. Offer your expertise as an interviewee

Reporters and writers for local publications are often looking for experts to talk about all kinds of news-worthy topics. Offer yourself as an expert in your field by sending an email to editors and writers in your area.

This may not seem related to online marketing, but consider how people today get their news. Most videos and articles are posted online, which can be a great way to build links and drive traffic to your site.

Browse services for marketing your construction business


Looking to build your business with construction marketing? At WebFX, our experienced online marketing agency offers a turnkey solution to marketing construction companies. Browse our services below and see how our award-winning team can help yours!

Explore All Digital Marketing Services View All Digital Advertising Services

If you have questions about our online marketing services for construction, contact us online or call us at 888-601-5359 to chat with an experienced strategist about your company and goals for marketing and advertising online.

Get started with marketing your construction company

At WebFX, we know how competitive the construction industry is. That's why we have a whole team of Internet marketers that have the tools and knowledge to create the best online marketing construction strategy for you.

Contact us today for more information and a free quote for marketing your construction company!

Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.