How can a lead generation agency help your business?
You could implement a lead generation strategy on your own, but it’s a much better choice to hire a lead generation agency to craft the perfect campaign for you.
There are a few reasons why hiring a lead generation marketing agency is better than DIY lead gen:
- They have access to software that can turbocharge your lead generation campaign
- They have a team of experts working together to craft a custom, cutting-edge lead gen strategy
- They know how to optimize campaigns to drive the best ROI
- They can save you time and money
The main reason? A lead generation agency can turn your company around — especially if you’re not satisfied with your sales or revenue.
What can a lead generation agency do for your company?
A lead generation agency can help you drive leads for your company, but how do leads affect your company as a whole?
Keep reading to learn five incredible benefits a lead generation agency can provide your business.
1. They can help you increase revenue YoY
If you’re not happy with your bottom line, an online lead generation agency can help.
When you work with an agency, they know their stuff. They’ve likely been in the business for a while and have worked on numerous campaigns they can draw experience from.
They know what works, and they know how to put together a campaign specific to your industry to drive the leads that increase your company’s bottom line.
By improving your lead generation strategy, you’ll be able to attract and convert more interested customers.
2. They can suggest other digital marketing strategies
When you work with an online lead generation agency that offers a laundry list of other digital marketing services, you’ve hit the jackpot.
Lead generation isn’t a single strategy — it involves a lot of digital marketing tactics that work together to generate ideal leads for your company.
For example, if you operate a construction company and want to get more construction leads, your agency may recommend several strategies to help achieve your goals. They may suggest SEO, for instance, in addition to a PPC campaign.
That said, it’s important to work with an agency since they have experience with tons of other digital marketing strategies that can work together to drive astronomical results for your company.
3. They can unite your digital marketing efforts
Not only do full-service lead generation companies offer a full list of digital marketing strategies, but they also know how to make campaigns work together.
For example, your lead generation consultant won’t simply implement an SEO strategy and let it do its job. They’ll likely suggest other digital marketing strategies that work well with PPC to increase your lead generation’s effectiveness.
4. They can implement everything for you
If you’re worried about implementation, your lead generation agency will take care of everything for you. When you hire an agency, you won’t have to lift a finger when it comes to your campaign.
Agencies are fully staffed with lead generation specialists that know how to implement your lead generation services to make them work to their fullest potential.
5. They can monitor your success
If you have a strategy in place already but aren’t monitoring it regularly, it’s likely a waste of your time. This might sound harsh, but it’s true.
Let’s say you bake cookies once a week, but you never taste them. Instead, you just hand them off to your coworkers. They might say the cookies are good, but if you’ve never tried them, you won’t know how you can improve your recipe.
The same goes for your lead generation campaign.
If you don’t monitor and test the results, you’ll never know how you can improve. This can lead to a stagnant campaign that doesn’t drive results for your company.
But when you work with a lead generation agency, you can rest assured that they have the software available to monitor and test your efforts to ensure that your campaign is driving as many leads as possible.
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3 result-driving lead generation services
Choosing a lead generation marketing agency that offers comprehensive lead generation services will help you get the best return on your investment.
Here are some popular lead gen services that top lead generation agencies offer:
SEO is one of the most effective lead generation tactics because it allows you to meet qualified leads at the top of online search results.
First, it’s important to understand what SEO is, though. SEO involves improving your website so that it ranks at the top of search engine results pages (SERPS).
The goal of lead generation is to attract the right users to your website at the right time (when they’re ready to purchase), and SEO helps you do just that.
When you opt for SEO as a lead generation service, you’re taking a crucial step toward making your website visible to more qualified leads.
You can have top-notch products and a beautifully designed website, but you won’t generate any leads if nobody can find your site.
Opting for a lead generation strategy like SEO helps you connect with your audience and convert more leads.
SEO is a lead generation machine. Find out how SEO services from a top-rated lead generation agency can grow your business.
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2. PPC advertising
The best lead generations also offer a lead generation service known as PPC.
PPC allows you to meet your audience right where they are since your paid ads only show up when a user triggers them with the keyword that the specific ad targets.
If your keyword research shows that your target audience searches “plumber near me” most often, you can target that keyword with your paid ad.
Paid ads are a great lead generation strategy because when users click them, they’ll arrive on a landing page that entices them to purchase your product.
PPC landing pages should have everything users need to convert like:
- Product images
- Color and size options
- Ingredients or materials used
- Measurements and specs
- Customer reviews
- Link or option to purchase
Your PPC landing pages should give visitors all the information they need to decide whether or not the product is right for them — and include calls to action (CTAs) to purchase.
Even if the visitor isn’t ready to purchase, you’ll still benefit from increased brand awareness and site traffic.
There’s a lot more to know about PPC, so if you’d like to learn more, click the button below!
Click here to learn more about PPC!
3. Content marketing
Content marketing is crucial to a great lead generation plan because, without it, Google won’t have anything to rank in search results.
Not only that, but great content can:
- Inform site visitors about topics of interest in your industry
- Demonstrate your expertise
- Explain your products and services to potential customers
- Help you rank highly in SERPs by targeting top keywords
- Act as shareable material for social profiles, emails, and more, which can generate even more leads
With content, you can generate leads in a variety of ways and they’re all equally important.
For example, when you create informative content, you can generate leads by positioning yourself as an industry leader. Customers will always want to buy from companies who know their stuff.
Further, when you explain your products and services to your customers, they’ll better understand what you have to offer, and be able to decide if it fits their needs.
When you create great content that targets important keywords, you’ll also have a better chance at ranking highly in SERPs, which we talked about in our SEO section. This is a vital part of your lead generation strategy.
Lastly, when you create content, you’ll be able to share it on social media platforms like Facebook, Twitter, and LinkedIn, and even cross-market by adding your content to emails, which can help you generate even more leads.
Of course, there’s more to content marketing than meets the eye, so click the button below to learn more!
Click here to learn more about content marketing!
How to choose the right lead generation marketing agency for your business
With so many lead generation agencies out there, how do you know which one is right for you?
Read on for some tips.
1. Do plenty of research
If you want to find the perfect lead generation agency, you’ll need to do your research.
Here are some questions you should seek to answer during your search:
- How long have they been in business?
- What industries do they serve?
- Where are they located?
- How much do they charge for their services in comparison to other agencies?
- Can you talk to a real person when you call on the phone?
- Do they publish their pricing online?
- Are they a full-service digital marketing agency?
- Do they have good reviews?
- Do they have a lot of positive testimonials?
The answers to all of these questions can help you decide if an agency is the right fit for your business.
2. Don’t settle for the first, or second, or third agency
Just because you find three agencies that look “okay,” don’t settle.
If you’re not over the moon about the lead generation agencies you’re researching, wait until one comes along that makes you feel 100% comfortable.
Keep in mind, choosing the right lead generation agency can make or break your ability to earn more leads, sales, and revenue.
3. Make sure they fit your budget
Budget is an extremely important part of selecting an online lead generation agency. You should start your search by setting a budget and sticking to it.
If you overspend in one area, it can quickly snowball and cause your finances to go downhill. You should never count on the leads that an agency can drive for you to earn back what you overspent.
There is an agency out there for everyone, and you should be able to find one that offers exactly what you’re looking for within your price range.
4. Determine how long they’ve been in business
You’ll want to search for a lead generation marketing agency that’s been in business for at least a decade.
When you find an agency that’s been in business for 10+ years, you know that they’ve been able to serve tons of clients, and more importantly, drive results for them.
If they weren’t creating great lead generation campaigns for their clients, it’s unlikely that they’d be in business for that long.
5. Check Google results to see where they rank
The best lead generation agencies practice what they preach. That means if they promise fantastic lead generation results for you and your company, they should also experience those results as a lead gen company.
Search “lead generation company” in Google and see where they show up in the SERPs. If they rank on page two or lower, they’re probably not a great choice because they can’t drive great results for their own company.