What is lead generation?
Before we get started, it’s important to define lead generation and understand how it affects your company.
Leads keep your business alive. Without a steady stream of leads, your company won’t say afloat.
In short, lead generation is the process of identifying and cultivating potential customers, so they purchase and remain loyal customers.
The goal of lead generation is to entice your target audience to learn more about your products and services and ultimately purchase.
When you see an increase in leads, sales, and revenue, you’ll know your lead generation strategy is working.
How can a lead generation agency help your business?
You could implement a lead generation strategy on your own, but it’s a much better choice to hire a lead generation agency to craft the perfect campaign for you.
There are a few reasons why hiring a lead generation marketing agency is better than DIY lead gen:
- They have access to software that can turbocharge your lead generation campaign
- They have a team of experts working together to craft a custom, cutting-edge lead gen strategy
- They know how to optimize campaigns to drive the best ROI
- They can save you time and money
The main reason? A lead generation agency can turn your company around — especially if you’re not satisfied with your sales or revenue.
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What can a lead generation agency do for your company?
A lead generation agency can help you drive leads for your company, but how do leads affect your company as a whole?
Keep reading to learn five incredible benefits a lead generation agency can provide your business.
1. They can help you increase revenue YoY
If you’re not happy with your bottom line, an online lead generation agency can help.
When you work with an agency, they know their stuff. They’ve likely been in the business for a while and have worked on numerous campaigns they can draw experience from.
They know what works, and they know how to put together a campaign specific to your industry to drive the leads that increase your company’s bottom line.
By improving your lead generation strategy, you’ll be able to attract and convert more interested customers.
2. They can suggest other digital marketing strategies
When you work with an online lead generation agency that offers a laundry list of other digital marketing services, you’ve hit the jackpot.
Lead generation isn’t a single strategy — it involves a lot of digital marketing tactics that work together to generate ideal leads for your company.
That said, it’s important to work with an agency since they have experience with tons of other digital marketing strategies that can work together to drive astronomical results for your company.
3. They can unite your digital marketing efforts
Not only do full-service lead generation companies offer a full list of digital marketing strategies, but they also know how to make campaigns work together.
For example, your lead generation consultant won’t simply implement an SEO strategy and let it do its job. They’ll likely suggest other digital marketing strategies that work well with PPC to increase your lead generation’s effectiveness.
4. They can implement everything for you
If you’re worried about implementation, your lead generation agency will take care of everything for you. When you hire an agency, you won’t have to lift a finger when it comes to your campaign.
Agencies are fully staffed with lead generation specialists that know how to implement your lead generation services to make them work to their fullest potential.
5. They can monitor your success
If you have a strategy in place already but aren’t monitoring it regularly, it’s likely a waste of your time. This might sound harsh, but it’s true.
Let’s say you bake cookies once a week, but you never taste them. Instead, you just hand them off to your coworkers. They might say the cookies are good, but if you’ve never tried them, you won’t know how you can improve your recipe.
The same goes for your lead generation campaign.
If you don’t monitor and test the results, you’ll never know how you can improve. This can lead to a stagnant campaign that doesn’t drive results for your company.
But when you work with a lead generation agency, you can rest assured that they have the software available to monitor and test your efforts to ensure that your campaign is driving as many leads as possible.
What Our Clients Say
"WebFX has delivered what they had promised to us - to increase the amount of website leads. We have closed business as a direct result of the lead generation work. WebFX has helped clarify our website communication so that people can relate and take action."
Digital Marketing Manager
"WebFX provides us with top-quality online marketing services at reasonable prices. Projects are launched on-time and communication with project managers is pleasantly frequent. WebFX has vastly improved our company's lead generation and revenue since the start of our relationship"
How to choose the right lead generation marketing agency for your business
With so many lead generation agencies out there, how do you know which one is right for you?
Read on for some tips.
1. Do plenty of research
If you want to find the perfect lead generation agency, you’ll need to do your research.
Here are some questions you should seek to answer during your search:
- How long have they been in business?
- What industries do they serve?
- Where are they located?
- How much do they charge for their services in comparison to other agencies?
- Can you talk to a real person when you call on the phone?
- Do they publish their pricing online?
- Are they a full-service digital marketing agency?
- Do they have good reviews?
- Do they have a lot of positive testimonials?
The answers to all of these questions can help you decide if an agency is the right fit for your business.
2. Don’t settle for the first, or second, or third agency
Just because you find three agencies that look “okay,” don’t settle.
If you’re not over the moon about the lead generation agencies you’re researching, wait until one comes along that makes you feel 100% comfortable.
Keep in mind, choosing the right lead generation agency can make or break your ability to earn more leads, sales, and revenue.
3. Make sure they fit your budget
Budget is an extremely important part of selecting an online lead generation agency. You should start your search by setting a budget and sticking to it.
If you overspend in one area, it can quickly snowball and cause your finances to go downhill. You should never count on the leads that an agency can drive for you to earn back what you overspent.
There is an agency out there for everyone, and you should be able to find one that offers exactly what you’re looking for within your price range.
4. Determine how long they’ve been in business
You’ll want to search for a lead generation marketing agency that’s been in business for at least a decade.
When you find an agency that’s been in business for 10+ years, you know that they’ve been able to serve tons of clients, and more importantly, drive results for them.
If they weren’t creating great lead generation campaigns for their clients, it’s unlikely that they’d be in business for that long.
5. Check Google results to see where they rank
The best lead generation agencies practice what they preach. That means if they promise fantastic lead generation results for you and your company, they should also experience those results as a lead gen company.
Search “lead generation company” in Google and see where they show up in the SERPs. If they rank on page two or lower, they’re probably not a great choice because they can’t drive great results for their own company.
WebFX is a top lead generation agency with an incredible track record
WebFX is a lead generation agency that has been providing amazing results for clients for over a decade. Our favorite result? We’ve generated over 4.6 million leads for clients in the last 5 years alone.
We know it’s important that your company drives leads, and we’re here to help.
To learn more about our full suite of digital marketing services, feel free to contact us online, or give us a call at 888-601-5359!
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