If you’re looking to attract leads that are ready to convert, pay-per-click (PPC) advertising is a great method for your Cleveland business. PPC helps you reach more qualified leads that are interested in purchasing from your business.

WebFX is a top PPC advertising company. With over 20 years of experience, we know how to create PPC campaigns that drive positive results for your business. We can help you create a PPC campaign that will earn your business leads and conversions.

On this page, we’ll discuss the benefits of using PPC in your digital marketing campaign and why WebFX is the best PPC company for your business.

Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist about our custom PPC campaigns.

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What is PPC?

PPC advertising is a paid form of advertisement. These ads appear at the top of the search results above the organic listings. PPC ads are great for driving qualified leads to your page.

To start using PPC ads, you must choose keywords for your ad. Keywords trigger your ad to appear in the search results. If you want to see the best results with your advertising campaign, choose long-tail keywords.

Long-tail keywords contain three or more words. These keywords are specific and drive more relevant leads to your ad. A keyword like “carpet installers in Cleveland, OH” will drive better results than “carpet” for your advertising campaign.

Once you have your keywords selected, you’ll bid for your ad’s placement. You must set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score determine your ad’s placement. Your quality score is determined by factors like ad relevancy and clickthrough rate (CTR). A high-quality score will help you get better placement for your ad.

Once you have your placement, you will launch your campaign. Your ad will start appearing in front of relevant audience members to get them to check out your Cleveland business.

815 Superior Avenue Suite 1325

Cleveland, OH 44114


How does PPC benefit my business?

There are numerous PPC benefits your Cleveland business will receive when you invest in this method.

1. You control your campaign

With PPC, you have complete control over your campaign. You decide every last detail of how your campaign runs and is presented to your audience. This is very appealing to many businesses because they want more control over their campaigns.

You decide how to present your ad to your audience. If you want to add extensions to your ad, that’s at your discretion. This enables you to create an ad that you know will appeal to your audience.

Your Cleveland business also has control over your budget. If you only want to spend a certain amount on your campaign, you can set that amount. It’s important to note, however, that the amount you spend will impact your campaign’s success.

2. You can monitor your campaign

PPC makes it easy for you to monitor your campaign’s performance. You can track your campaign the moment it launches. This makes it an appealing marketing method because you can actively monitor your campaign to see if it is working.

If your campaign isn’t working, you can see where it falls short and adjust. On the other hand, a successful campaign gives you insight into elements that are working for your campaign. You can use that knowledge and apply it to future campaigns.

3. You attract more qualified leads

PPC attracts leads interested in your business. In fact, 65% of all high-intent searches results in someone clicking on an ad. These are people that know what they want and need to find the right business to fit their needs.

These leads are ready to convert, too. PPC visitors are 50% more likely to convert than organic visitors. When you attract these leads, you’re attracting leads that want to convert. PPC is great for helping your business attract qualified leads that will help your business earn conversions.

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Why should I choose WebFX as my Cleveland PPC company?

You’re ready to hire a Cleveland PPC company, but how do you find the right one? If you’re looking for one that knows how to drive valuable leads and conversions for your business, look no further than WebFX. We’re a full-service digital marketing company that specializes in PPC campaigns.

So, why choose WebFX?

We get to know your business

Every business is unique. We know you have a unique story and that your products/services have something special to offer your audience. Our team gets to know your business to help you develop a better PPC campaign.

We know that no two businesses are alike. Your background and values differ greatly. That’s why we take time to get to know your business’s history, operations, and goals to help you develop a PPC campaign that drives results.

We have a team of experts

When you partner with WebFX, you’re getting a team of knowledgeable experts that know how to run a successful campaign. Our team is certified in Google Ads, so you can trust that we have the knowledge and expertise to run your campaign.

With over 20 years of experience in digital marketing, you can count on us to run a successful PPC campaign for your Cleveland business. We know what it takes to run a successful PPC campaign, whether you're located in Baltimore, Atlanta, or California..

We drive results

When you hire a Cleveland PPC company, you want to hire a company that knows how to drive results. Our team at WebFX has a proven track record of successful campaign for our clients. We know how to drive results and help them earn more valuable leads that convert.

Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the great work we do for them!

Ready to start earning valuable leads?

If you’re ready to start earning quality leads that convert, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to hearing from you!

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