Learn more about email marketing's benefits and how to drive an impressive ROI from it. Plus, learn how our agency helped our clients earn $2.4+ billion in revenue in just the past five years.
Get started with email marketing in NYC
Do you want to earn more credible leads and drive conversions for your New York City business? If so, email marketing is the digital marketing method for you. Email marketing allows you to connect directly with leads that are interested in your products or services and provide them with the information they need to purchase.
This method can drive incredible results when it is done correctly. At WebFX, we know how to create customized email marketing plans that earn your business more credible leads that convert.
On this page, we’ll share four benefits of email marketing and how to create successful emails that will generate results for your New York City business.
Keep reading to learn more and call us today at 646-961-3131 to speak with a strategist about your customized email marketing campaign.
WebFX has partnered with numerous local businesses in New York to help them grow with digital marketing. We've helped to implement campaigns including SEO, PPC, email marketing, and beyond.
4 benefits of email marketing
There are numerous benefits associated with email marketing. When you invest in an email marketing campaign, you will reap these benefits.
1. You’ll get more qualified leads
Email marketing is one of the best methods for obtaining more qualified leads. When you invest in digital marketing, you are always trying to find leads that are most interested in your products or services. With email marketing, you get a list of people who want to hear more from your business.
Your audience chooses to sign up to receive emails from your business. They can obtain these emails through an email sign up form on your website. When visitors check out your website and like the information on it, they can choose to hear more from your business.
These are people who want to hear from your business. They are choosing to sign up for your emails because they want to learn more about your New York City business and what you have to offer them. You are obtaining leads that are the most interested in your products or services.
By using email marketing, you will obtain leads that are the most interested in your business.
2. You connect directly with leads
With email marketing, you can contact leads directly through their inbox.
This is a huge advantage for your business. Since you know who your leads are and what they want, you can create emails that are tailored to those needs. It makes it easier for you to provide your audience with customized content that appeals to them.
When you connect with your audience directly, you can personalize your messages and develop relationships that lead to more purchases.
3. You can easily monitor your campaigns
When you run a digital marketing campaign, there are many moving parts. It is hard to keep track of these parts and make sure they are producing the best results for your campaign. With email marketing, it is easy to track your entire campaign in one place.
With programs like MyEmailFX, you can track every aspect of your campaign. These programs enable you to create, send, and monitor your email campaign. You can segment your audience, test different emails, and see how your audience responds to your campaign, all in one place.
This makes it easy and convenient to run an email marketing campaign. You can track the results of your campaign and see how your audience interacts with your email. It’s a great way to see who opens your emails, who clicks on the content, and who converts.
When you use email marketing, you can improve your campaign, too. You may find that certain elements aren’t producing results, or some emails aren’t generating buzz. When you can monitor your campaign, you can make changes to your campaign to produce better results.
4. You can make the most of your budget
Email marketing is a great addition to your New York City business’ marketing campaign because it is budget-friendly. Your budget is an important part of your business, so you want to make sure you can make every dollar count. With email marketing, you can stretch every dollar to make the most of your campaign.
This method is one of the most cost-effective options for your business. For every $1 spent on email marketing, you can earn up to $44. That’s a big return on investment (ROI) for your business!
It is a cost-effective method because it doesn’t cost must to create and send emails. This method helps you connect with leads that are more likely to convert, so the money you invest is money well spent.
If you want a method that helps you stretch your budget, email marketing is a great option for your New York City business.
93% of customers are extremely satisfied with our results.
3 ways to create successful emails for your NYC business
Email marketing requires work. If you want to see success with your campaign, you need to take the steps to create emails that will generate interest in your business.
1. Personalize your emails
Personalization is an important part of successful emails. People enjoy getting personalized emails because it makes them feel as though your business is reaching directly to them.
Subscribers don’t want to feel like just another customer to your business. They want to be valued as a customer. Personalization helps you make your customers feel more valued by your business.
So, how do you personalize emails?
One of the best ways to personalize emails is by including the subscriber’s name. This is a great way to make your subscribers feel special. It catches their interest because they think they are receiving an email that contains content relevant to them.
You can personalize emails by products and services, too. If you know a group of people are interested certain products or services, you can send them tailored emails that catch their interest. This makes them feel as though you hand picked content personally for them.
When you make your subscribers feel valued and provide them with a personalized experience, they are more likely to convert. It is a simple touch, but it has a big impact on your campaign.
2. Make them mobile-friendly
Many people check their emails on their cell phones. You need to make sure your emails are mobile-friendly, so subscribers have a good experience when reading your emails.
Emails that are optimized for mobile provide a better experience for your audience than ones that are not. With programs like MyEmailFX, you can preview your emails to see how they will look on mobile devices. This ensures that you are always providing your subscribers with the best mobile email experience possible.
By incorporating a mobile-friendly design to your emails, you will see better results with your email marketing campaign.
3. Get the timing right
Timing is a key factor of email marketing. You need to know when your audience checks their emails to ensure that they actively engage with your content. It is important to figure this out, so you know when to send your emails.
It is best to send your emails when your audience is most likely to check their inbox. You want them to see your message and act on it. Timing is crucial in this case because it affects whether your subscribers act.
You’ll need to conduct research to see when your audience is most likely to check their email. It will vary with different types of businesses because your audience is unique. You will need to look at your New York City business’ target audience to see when they are most likely to engage with your emails.
When you send emails at the most effective times, you gain more engagement. This increase in engagement will lead to more conversions for your business.
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WebFX is a top New York City email marketing company
Email marketing is one of the best ways to earn more conversions for your New York City business. It helps you build a direct connection with leads and nurture those leads to make a purchase. You will experience numerous benefits by investing in email marketing.
At WebFX, we know how to create effective email marketing campaigns that help you reap those benefits. We have a team of 250+ experts that are dedicated to bringing success to your campaign. Our award-winning team has experience creating customized email marketing campaigns that drive leads and conversions for your New York City business.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We focus on putting our clients’ success first.
Want to know what its like to work with us? Check out our 550+ client testimonials to get a glimpse into what it is like to partner with a top email marketing company like WebFX!
Create your customized NYC email marketing campaign today!
If you’re ready to start gaining more credible leads that turn into conversions, contact us online to see how we can help you create your perfect email marketing campaign.
We look forward to helping your business grow!
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