How to find the best marketing automation agency
There are hundreds of marketing automation agencies available to your business, making it a daunting process to weed through all your options to ensure you’re choosing the right company.
Here are a few tips to help you find the right marketing automation company.
1. Research different companies
If you want to find the most effective marketing automation software and hire the best agency, start by doing some research. You can’t find the right company if you aren’t well informed about potential agency partners.
First, investigate what services different agencies offer. Are they a marketing automation agency that uses a third-party tool, or do they have their own in-house automation tool?
We recommend working with an agency that offers an in-house automation tool since you can rest assured that they can troubleshoot any issues that you may have. Not to mention, they can help you get the most out of the tool since they created it.
Additionally, you’ll want to investigate and see if they offer other services, too. For example, if you’re running an email marketing campaign, you may need your marketing automation agency to help create emails in addition to automating your email process.
You’ll want to look for full-service digital marketing companies to ensure that they have every service you might need, in addition to marketing automation software.
Once you have a list of companies that offer what you need, you can start diving deeper into your shortlist of companies.
2. See who offers transparency
As you look at your options, you’ll want to see who’s transparent with their pricing and packages. Transparency is vital with your marketing automation agency because you don’t want to get left in the dark with your investment.
First, you’ll want to see if a marketing automation agency publishes information about their automation packages online. Do they publish details about what their software does or what features it offers for you?
Second, you’ll want to see if they publish their prices online. Many companies won’t release their prices online because they want people to contact them first so that they can make a convincing pitch.
This setup can be frustrating, however, because you don’t know if a company fits with your budget or offers what you need. You’ll end up spending more time trying to reach out to companies to get an estimate for their marketing automation services.
Instead, focus on companies that offer transparency by publishing their pricing and packages online. Not only will you be able to see if they work with your budget and deliver what you need, but you’ll feel you can trust them because they’re open and honest about their services.
3. Know your budget
As you’re wading through your shortlist of marketing automation agencies, make sure you know your budget. You want to ensure that you eliminate any marketing agencies from your list that will cause financial burden for your company.
Agency transparency will help you determine your budget since you’ll be able to get a good idea of what most marketing automation agencies charge. Knowing your budget will help you know how much you can spend on marketing automation software. Establishing a budget will also ensure you don’t overspend on software.
4. Check out client testimonials and reviews
Once you know which marketing automation agencies fit within your budget, you can start looking deeper into which companies will provide you with the best experience. The best way to do that is through client testimonials and reviews.
Client testimonials focus on clients of the marketing company sharing the results that company drove for them. Testimonials are always positive but can still provide great insight into the results a company can drive for your business.
You’ll want to focus on companies that have hundreds of testimonials on their site. If they have an abundance of testimonials, there’s a good chance that they can drive results for your business, too. Did you know that WebFX has more than 500 testimonials from satisfied customers?
Reviews, on the other hand, can be positive or negative. With reviews, you get an unbiased insight into what it’s like to work with a specific agency.
You can find reviews for marketing automation companies on Google, Facebook, and other third-party sites. You’ll want to look through these reviews to see what positive things people say and where the company might have some shortcomings.
Taking all this information into consideration will help you narrow your list down further.
5. Look for experience with your industry
As you vet your list of marketing automation agencies, you’ll want to see if the companies on your list have experience with your industry.
While it’s not a requirement, it’s always good to know if the digital marketing automation agency worked with clients in your field. When you find an agency that’s worked with clients in your industry, you can feel confident that they’ll know all the details to help you succeed in your field.
If they don’t have experience with your industry, you’ll want to see if they have a diverse portfolio. When a company works with multiple industries, you can feel confident that they’ll take the time to get to know yours.
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