Marketing Guides

Website Redesign Case Study

VF Corporation is one of the longest-running outlet operators. In 1970, they opened the first VF Outlet in the country in Reading, Pennsylvania. The outlet offered low prices and a wide selection of clothing and accessories from popular brands, and this is still how VF Outlet operates today.

VF Outlet’s website needed a new look, as well as ecommerce functionality. While our development team worked hard to integrate Magento as the CMS for this new store, our designers got to work creating easy to navigate, stylish, and image focused pages that would lower bounce time while increasing overall conversions.

Here are the before and after images:

VF Outlet Before and After
VF Outlet before on the left, after on the right

As a result of the redesign, as well as the integration of the new ecommerce functionality, VF Outlet was able to meet its goal of increasing sales online. The website also looks fresh, crisp, and modern, which gives it better appeal to a younger audience. The modified layout also puts large graphics with clear calls to action above the fold, and gives VF Outlet’s social media channels and email marketing a better chance to be seen.

A website redesign was also needed for the VF Outlet Center, the physical store in Reading. Although no products are actually sold on this website, customers visit it for coupons, to find hours for the outlet center, and learn about events.

Here are the before and after images for this second website:

VF Outlet Center Before and After
VF Outlet Center before on the left, after on the right

Since the launch of the redesigned VF Outlet Center site, the site’s bounce rate has decreased by 29%. This new, simple yet attractive design allows visitors to find information more quickly, and keeps them from leaving right away.

Visit our portfolio to see more of our website redesign case studies.

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