Explore the Top Adtech Companies in the World
The world’s top adtech companies
Adtech is one of the best resources available to digital marketers today. Using the right adtech tools can help you better optimize your paid advertising campaigns and target those campaigns to the right people. Especially today, with advances in areas like artificial intelligence (AI), this can make a world of difference.
Of course, the question is, where should you go for adtech tools? There are a lot of different adtech companies out there. Don’t worry — we’ve got you covered.
Here are the top adtech companies to help you upgrade your marketing campaigns.
Harrisburg, Pennsylvania, USA First on our list of the best adtech companies in the world is WebFX. While it may seem self-serving to include our own company on this list, we wouldn’t do it if we didn’t truly feel like we’re one of the best adtech companies in the U.S. Our industry-leading revenue-acceleration platform, RevenueCloudFX, helps small to medium-sized businesses (SMBs) worldwide boost their ad sales and drive revenue. With RevenueCloudFX, we’ve been able to drive the following results (on average) for our clients: RevenueCloudFX comes equipped with a range of advertising tools and features, including AdTechFX. AdTechFX, our in-house adtech software, enables you to implement multi-device programmatic advertising campaigns based on customer relationship management (CRM) and site visitor data. And when you invest in RevenueCloudFX, our friendly team will be there every step of the way to help you maximize your revenue with every feature in our software.
Why We Picked Them
London, UK Contact for pricing Located in London, Coniq offers handy adtech solutions for landlords, malls, retail brands, and more. Coniq’s total customer engagement platform offers three features to help you reach and convert your audience: So, if you’re searching for one of the top adtech companies in the United Kingdom, Coniq shines as an excellent choice.
Why We Picked Them
Bengaluru, India Contact for pricing InMobi is an advertising technology company located in Bengaluru, India. This adtech company offers four powerful solutions for advertisers: InMobi also offers specific advertising features for retailers looking for a platform to help them boost product sales.
Why We Picked Them
Milan, Italy Contact for pricing Located in Milan, Italy, Proxim.ai specializes in helping companies leverage data to fuel ad sales. With Proxim.ai’s adtech solutions, you can analyze the location of your audience, understand their shopping behaviors, and see how they interact with your website. Then, you can use that data to launch personalized messages that resonate with your audience and targeted advertisements that reach that audience in specific regions. Proxim.ai also enables you to analyze the results of your ad campaigns to identify which ad types and strategies drive the best results for your business.
Why We Picked Them
Lisbon, Portugal Contact for pricing Looking for one of the best adtech companies in Portugal? Say hello to IconPeak. IconPeak offers a leading mobile advertising platform for companies that want to launch in-app ads that reach their audience where they spend their free time. This adtech company can also help you launch targeted ad campaigns on the world’s most popular social media platforms to reach high-value consumers as they scroll through their feeds. Additionally, you can use IconPeak to launch programmatic and native advertising campaigns to optimize your advertising processes and reach your target audience through multiple channels.
Why We Picked Them
Yokneam, Israel Starting at $99 per month with $1000 ad spend AdScale is a leading adtech company headquartered in Israel that offers powerful advertising software for ecommerce businesses to make driving sales with digital ads a breeze. With AdScale, you can launch: AdScale’s advertising platform also enables you to automate ad creation and optimization to save you and your team tons of valuable time. You can also use AdScale to receive artificial intelligence (AI) recommendations for strategies you can implement to drive more sales. Plus, this adtech company also provides you with friendly customer support to ensure you seamlessly connect your online store and ad account to their software.
Why We Picked Them
Minato City, Japan Contact for pricing Spider AF stands out on this list due to the type of adtech services it offers. This platform focuses on helping you detect ad fraud, which is where competitors or malicious entities spam your ads with clicks to drive up your spending without actually providing you with legitimate conversions. With Spider AF, you can not only identify sources of ad fraud, but also block them from continuing to click-spam your ads. You can also view real-time insights into the impact that ad fraud is having on your company, allowing you to adjust your ad strategy as needed to counter the problem.
Why We Picked Them
Darmstadt, Germany Starting at $149 per month Do you want to boost your Amazon sales in Germany? BidX could be the perfect adtech company to help achieve your goals. Located in Darmstadt, BidX provides a powerful adtech solution that enables you to fully automate your ad processes and receive individual support from their team to help you maximize your revenue every step of the way. BidX’s software uses machine learning algorithms to continuously analyze the performance of your ad campaigns, making them more profitable through bid and keyword adjustments. Their software allows you to: So, if you’re searching for one of Germany’s best adtech companies of 2024, BidX could be the perfect option for your company.
Why We Picked Them
Bentley, Australia Starting at $1000 per month Like Spider AF, TrafficGuard offers ad fraud prevention technology. However, this company is based in Australia, so it’s perfect for any businesses in that region of the world. Using TrafficGuard, you can detect and report any occurrences of ad fraud, catching them before they do too much damage to your ad spend. You can also manage your ad campaigns and supply sources directly through the TrafficGuard portal. Best of all, you can easily layer TrafficGuard across all your different advertising channels. It’s not just limited to one campaign or ad network.
Why We Picked Them
Top adtech platforms
We’ve looked at some of the top agencies that can help you manage your adtech. But what about the adtech platforms themselves? What are some of the best paid advertising tools out there?
That’s what we’ll cover here. Below are five of the most widely used adtech platforms, including:
Read on to learn a bit more about each one!
1. Google Ads
Price: Free
The most well-known paid ad platform is Google Ads. Through Google Ads, you can create ads that appear at the top of search results. You can target specific keywords to determine which searches your ads appear in, enabling you to reach a relevant audience.
You can also create display ads that appear on third-party websites. Again, you have the option to choose which sites they appear on so that you can reach people who are most likely to be interested in your business.
2. Microsoft Ads
Price: Free
Microsoft Ads, formerly known as Bing Ads, is basically just Microsoft’s version of Google Ads. You can create display ads for certain websites, and you can also show your ads at the top of relevant Bing search results. It uses more or less the same process as Google Ads, allowing you to target specific keywords and websites.
3. AdTechFX
Price: View pricing
AdTechFX is part of RevenueCloudFX, WebFX’s proprietary marketing platform. Using AdTechFX, you can run programmatic advertising campaigns based on your customer data. You have a variety of targeting options, including account-based marketing (ABM).
AdTechFX is a clients-only platform, meaning you get access to it by partnering with WebFX. That means you can get access to a stellar adtech tool and an experienced team to help you manage it.
4. AdRoll
Price: $36+ per month
AdRoll is a general marketing and advertising platform. It can integrate with different customer relationship management (CRM) platforms to help you enhance your targeting. It can also help you bid on ad space and display your ads on different websites. It’s a great way to expand your advertising reach beyond what you might get through Google or Microsoft.
5. Adobe Advertising Cloud
Price: Contact for pricing
Adobe Advertising Cloud is a programmatic advertising platform. It allows you to do most of the same things as other programmatic tools, from bidding on ad space to honing your audience targeting. The biggest selling point of this tool, though, is the way it seamlessly integrates with other Adobe products.
See what it’s like to work with a top adtech company
WebFX is an industry-leading adtech company providing powerful technology that can help you streamline your processes and maximize your ROI.
With our revenue acceleration platform, RevenueCloudFX, you can analyze the performance of your ads, collect valuable information about your audience, keep up with all the latest adtech trends, and implement data-backed strategies that drive revenue.
Plus, our award-winning team of friendly experts will be here to help you maximize your revenue with every feature our software has to offer.
Contact us online or call us 888-601-5359 to learn more about how RevenueCloudFX can fuel growth for your business!
