How are SEO Rates Determined?

SEO, or search engine optimization, is one of the best ways to market your company’s website online. The process of SEO improves your website so that you can rank higher in search engines, and therefore, get more clicks from your customers.

On this page, we’ll talk about how the price of SEO is determined, along with our SEO package rates.

If you’d like to speak with a specialist, you can reach us at 888-601-5359.


How are SEO rates determined?

SEO rates are based on a variety of factors, and different agencies determine pricing using different methods.

WebFX’s SEO rates are based on the number of keyphrases your site will be optimized for and the number pages that need optimized as well as the additional services included in your plan.

Please see the pricing chart below for details on WebFX SEO rates.

SEO rates from WebFX

Number of keyphrases optimized (Keyphrases with less than 1M results)Up to 150Up to 200Up to 250Up to 300Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60Custom
Technical Website Analysis & Opportunity ReportCustom
Keyword research & selectionCustom
Keyword mapping to target pagesCustom
Title Tags & Meta descriptionsCustom
Robots.txt optimizationCustom
XML sitemap creation & submissionCustom
Quarterly Earned Media Content Assets – Content, Linkbuilding, Consulting, or CRO Assets6 Content, Outreach, UX, or CRO Assets12 Content, Outreach, UX, or CRO Assets15 Content, Outreach, UX, or CRO Assets24 Content, Outreach, UX, or CRO AssetsCustom
Google Business Profile optimization (if needed)Custom
Information architecture auditCustom
Canonicalization analysisCustom
Initial external link analysis and disavowCustom
Link redirect auditCustom
Internal linking restructuring & optimizationCustom
Duplicate content analysisCustom
Header Tags Optimized (Ex. H1s)Custom
Setup of website sitemapCustom
Image optimizationCustom
Custom 404 error page setup and optimizationCustom
Schema Implementation (JSON-LD)Custom
Google Analytics setup w/ conversion trackingCustom
Google Analytics traffic analysisCustom
Google Data Studio Reporting Dashboard Setup8 dashboards8 dashboards10 dashboards10 dashboardsCustom
Initial visitor profile reportCustom
Ongoing quarterly keyword ranking reportingCustom
Ongoing monthly traffic, goal & CPL reportingCustom
Ongoing user experience reporting (bounce rate, device category, etc.)Custom
Ongoing quarterly competitor conquest reportsCustom
Keyword rank checker access with weekly updates (if requested)Custom
Ability to check location data accuracy across 40+ local directoriesCustom
A/B Testing of SERP title & description to improve clickthroughCustom
Notification of new reviews (major review platforms)Custom
CalltrackerFX access
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Analyze your leads to project the # of leads competitors receive on a monthly basisCustom
Predict your and your competitors’ market share on a monthly basisCustom
Competitor intelligence login to view competitor dataCustom
LeadManagerFX access
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CompanyTrackerFX access
Learn more
ContentAnalyticsFX access
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Dedicated Internet MarketerCustom
Online Project Management PlatformCustom
450+ SMEs behind campaign driving resultsCustom
Website conversion analysis implementationCustomCustomCustomCustomCustom
Initial campaign investment:(Two month duration)$7,750$12,750$15,750$18,750Get Quote
Progressive monthly optimization:(6 month commitment – Subsequent 4 months)$2,500$5,000$6,500$8,000Get Quote
Need more information? Call Us: 888-601-5359

Here’s why WebFX is a leader in SEO rates

As you research SEO rates and Internet marketers, you’ll want to consider not only the SEO rates, but also what is included in these prices. Often, these added benefits are not obvious from SEO rates alone. With WebFX, SEO rates include:

  1. The expertise and talents of a globally recognized Internet marketing team, which has earned a client recommendation rate that’s 488% higher than the industry average
  2. Innovative products and tools, unique to WebFX, developed over years of experience to provide superior results, including MarketingCloudFX — our proprietary digital marketing platform
  3. A proven track record of SEO excellence, ensuring SEO rates are well worth the investment

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

Read More Clutch Reviews

Why we publish our SEO rates online

If you’re researching SEO rates, you’ve probably found most companies require you to call before they provide SEO rates. While we can’t defend their position to not publish SEO rates online, we can explain why we do.

WebFX believes clients should know what SEO rates include. Our clients have the right to know exactly what they are paying for. We stand behind our work and are proud to publish our SEO rates online.

Anyone can call themselves SEO experts and establish whatever SEO rates they wish. Typically, these companies have little actual SEO experience. WebFX knows what it takes to get your site ranked well on search engines. And we’re willing to break these services down and publish them online, so you can make an informed decision.

After years of experience in the field, WebFX has perfected the SEO process, including how we establish SEO rates. We know what works best and what doesn’t. We work constantly to stay on top of the ever evolving search engines. We can give accurate SEO rates because we know the best strategy behind the most successful SEO campaigns. We don’t waste your time or money on test strategies. And that’s why our SEO rates are so competitive.

Why do SEO rates differ from firm to firm?

Unfortunately for clients, there is no industry standard for SEO rates. Any company can claim they do SEO and establish whatever SEO rates they wish. The burden is left to the consumer to determine fair SEO rates.

Also, a successful SEO campaign requires a complicated formula of different specific strategies, from link building to unique landing pages. Moreover, the campaign and strategies must be constantly refined to meet the search engines’ updates. This makes defining SEO rates more difficult than providing pricing for services that do not vary in resources. Many firms have trouble with SEO rates for this exact reason.

WebFX is an SEO leader because of our extensive experience in the field. We have some of the most talented internet marketers in the industry. Thanks to our long history and expert SEO team, we’ve been able to define SEO rates using a systematic approach. We know what it takes for a campaign to be successful. That’s why we’re the experts.

SEO rates hidden benefits

WebFX SEO rates includes some hidden benefits. For a detailed list of what each tier of our SEO rates include, please see chart above.

What isn’t obvious in the SEO rates chart is the qualifications of our team, our proven track record of excellence, and the proprietary products and processes we’ve developed over the years… all reasons why we have competitive SEO rates.

Our team is globally recognized in the industry. We’ve received numerous awards, including being named the world’s top SEO agency by Clutch. We also have a rating of 4.9 out of five on Clutch with 300+ reviews.

With our SEO rates, you’re also getting access to an agency with a proven track record of outstanding results. Over the last five years, we’ve generated over 7.8 million leads and $3 billion in revenue for our clients.

Finally, our SEO rates include the benefit of our proprietary processes and products, developed after our many years in the industry. These streamlined processes enable us to have competitive SEO rates. Thanks to our proprietary processes and products, we’ve systematized our approach so nothing is overlooked, and we take advantage of every opportunity to improve your site’s performance.

Looking for an all-in-one SEO audit tool? You’ve found it.

SEO Checker provides data on key metrics to give you:

  • Complete SEO score
  • Content Grade
  • Site Speed Analysis
  • and more.

Do you need SEO?

If your website needs SEO, WebFX can help. We are a full-service Internet marketing agency that is based in Harrisburg, PA. We’ll work with you to create the best SEO campaign for your company.

With over 25+ years of experience and the best Internet marketers in the field, WebFX can revolutionize your online presence. Call 888-601-5359 or contact us online to start today or for customized SEO rates.