SMB SEO Pricing: What’s the Cost of SMB SEO?

SEO pricing for SMBs ranges from $1500 to $5000 per month or $100 to $300 per month. Multiple factors affect SMB SEO pricing, including website size, SEO strategy, and the SEO provider. Keep reading to learn more about SEO pricing for small businesses!

Did you know that over 40% of revenue is captured by organic traffic?

Having a search engine optimization (SEO) campaign is a must-have if you want to drive qualified traffic that turns into revenue for your small-to-midsized business (SMB). Before you can invest in SEO, though, you need to look at SMB SEO pricing to make sure it fits in your budget.

The cost of SMB SEO varies depending on who you work with to run your campaigns and how much work you need. On this page, we’ll provide you with all the details you need about the cost of SEO for SMBs, as well as reasons why the cost is worth it.

Keep reading to learn more!

Don’t want to wait to start driving revenue with SEO? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

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How much does SEO cost for SMBs?

So, how much does SEO cost for SMBs? Well, the price varies depending upon the scope of your project and who you partner with for your SEO services.

If you partner with an agency for ongoing SEO, you can expect to pay anywhere from $1500–$5000 per month for your SEO. This cost can go above $5000 if you’re a larger company with a bigger SEO project.

If you have a one-time SEO project, your costs can range from $5000–$30,000 for the project.

Want to partner with a freelance consultant? It’ll cost you $100–$200 per hour.

What factors influence SMB SEO pricing?

When looking at the cost of SEO for SMBs, you may wonder what influences the cost of SEO. Here are a few factors that will impact your cost:

  • The company: Every company has a different pricing model for its SEO pricing. As a result, your SEO package’s cost may differ depending on how the company scales its pricing.
  • The company’s experience: A company’s level of expertise impacts how much they charge clients for services. Newer companies may offer cheaper SEO services just to get new clients, whereas an experienced agency will cost more ­­–– you’re paying for experience.
  • Your business size: Your SEO costs will vary depending on your size. If you have a small business, your SEO costs will be cheaper. A midsize business, though, can expect to pay more ­­–– midsized companies tend to have more pages to optimize, keywords to target, and more. 
  • Your level of aggression: If you want to dive all-in on your SEO campaign, you can expect to pay more for all the services and expertise you’ll need. On the other hand, if you’re just getting your feet wet, your costs will be lower until you add more to your plan. 

You’ll want to consider these factors when you’re looking at the cost of SMB SEO for your business, so you can determine how much you should expect to pay.

What’s included with SMB SEO pricing?

After asking, “how much does SEO cost for SMBs?” you may then wonder, “What’s included with the cost of SMB SEO?” Your package content will vary depending upon the company and the size. Generally, though, there are a few features you should expect to see in your SMB SEO package:

  • Keyword optimization: Keywords play a critical role in helping your pages rank in relevant search results. Most SEO packages will include keyword research and integration to help your pages rank better.

SEO listing for Bengal's jerseys

  • Title tag and meta description optimization: When users look in search results for relevant listings, the first things they see are the title tag and meta description. Your SEO package will typically include optimizing these two tags to help entice people to click on your listing.

Title tag and meta description from a listing for Bengals jerseys

  • Page optimization: Optimizing your pages to rank better in search results is critical to your success online. Your SMB SEO cost typically includes page optimization to help your pages perform better in search results.
  • Audit of current SEO strategy: If you have an SEO strategy already in place, your SMB SEO cost should include an audit of your current SEO. This gives your SEO partner a starting point for understanding what works with your SEO and what needs improvement.
  • Header tag optimization: Your header tag is the first thing your audience sees when visiting your web pages. Your package should include header tag optimization to ensure you’re making a positive first impression with visitors.

These are just a few of the many features you can expect to see included with SEO pricing for SMBs.

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increase in organic revenue


increase in organic transactions


increase in organic traffic


increase in sessions from SEO

SMB SEO pricing from WebFX

SEO is an investment, so you want to ensure that you’re investing in it from the right company. At WebFX, we have over 25 years of experience driving results for our clients through SEO. Our SEO services provide you with everything you need to promote your business through search.

Want to see our SMB SEO pricing? Check out our pricing table below:

Number of keyphrases optimized (Keyphrases with less than 1M results)Up to 150Up to 200Up to 250Up to 300Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60Custom
Technical Website Analysis & Opportunity ReportCustom
Keyword research & selectionCustom
Keyword mapping to target pagesCustom
Title Tags & Meta descriptionsCustom
Robots.txt optimizationCustom
XML sitemap creation & submissionCustom
Quarterly Earned Media Content Assets - Content, Linkbuilding, Consulting, or CRO Assets6 Content, Outreach, UX, or CRO Assets12 Content, Outreach, UX, or CRO Assets15 Content, Outreach, UX, or CRO Assets24 Content, Outreach, UX, or CRO AssetsCustom
Google Business Profile optimization (if needed)Custom
Information architecture auditCustom
Canonicalization analysisCustom
Initial external link analysis and disavowCustom
Link redirect auditCustom
Internal linking restructuring & optimizationCustom
Duplicate content analysisCustom
Header Tags Optimized (Ex. H1s)Custom
Setup of website sitemapCustom
Image optimizationCustom
Custom 404 error page setup and optimizationCustom
Schema Implementation (JSON-LD)Custom
Google Analytics setup w/ conversion trackingCustom
Google Analytics traffic analysisCustom
Google Data Studio Reporting Dashboard Setup8 dashboards8 dashboards10 dashboards10 dashboardsCustom
Initial visitor profile reportCustom
Ongoing quarterly keyword ranking reportingCustom
Ongoing monthly traffic, goal & CPL reportingCustom
Ongoing user experience reporting (bounce rate, device category, etc.)Custom
Ongoing quarterly competitor conquest reportsCustom
Keyword rank checker access with weekly updates (if requested)Custom
Ability to check location data accuracy across 40+ local directoriesCustom
A/B Testing of SERP title & description to improve clickthroughCustom
Notification of new reviews (major review platforms)Custom
CalltrackerFX access
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Analyze your leads to project the # of leads competitors receive on a monthly basisCustom
Predict your and your competitors' market share on a monthly basisCustom
Competitor intelligence login to view competitor dataCustom
LeadManagerFX access
Learn more
CompanyTrackerFX access
Learn more
ContentAnalyticsFX access
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Dedicated Internet MarketerCustom
Online Project Management PlatformCustom
450+ SMEs behind campaign driving resultsCustom
Website conversion analysis implementationCustomCustomCustomCustomCustom
Initial campaign investment:(Two month duration)$7,750$12,750$15,750$18,750Get Quote
Progressive monthly optimization:(6 month commitment - Subsequent 4 months)$2,500$5,000$6,500$8,000Get Quote
Need more information? Call Us: 888-601-5359

Why is SEO worth the cost?

After looking at the SMB SEO cost, you may wonder if the investment is worth it for your business. Is the cost of SEO for SMBs worth part of your marketing budget? Absolutely!

Here’s why:

1. SEO drives more revenue for your business

One of the biggest benefits of SEO is that it drives more revenue for your business. When you invest in digital marketing strategies, your goal is to earn the best possible return on investment (ROI) from your marketing. With SEO, you can achieve a great ROI compared to traditional marketing methods.

SEO has a close rate of about 15%, while traditional marketing methods only offer a close rate of 2%. As a result, SEO enables you to close more leads, which means an increase in revenue for your company.

2. SEO increase valuable traffic to your website

Did you know that 93% of all online experiences start with a search engine? Having a presence in search results is critical if you want to drive people to your website when they’re searching online.

With SEO, you help your business optimize and rank for results most relevant to your business. So, the traffic that visits you through search results contains people interested in what you offer.

The cost of SMB SEO is worth it to obtain qualified traffic to your website that turns in leads and sales for your company.

3. SEO promotes your business continuously

One of the best reasons to invest in the cost of SEO for SMBs is that it offers continuous promotion for your business. Your pages can rank for those search results if you’re optimizing your pages for specific keywords.

When your page ranks in those results, people can find your listing whenever they search the terms related to your page. Whether someone searches on a Wednesday morning or a Friday evening, they can see your listing in the search results.

As a result, you can continually promote your business to prospects as they search online.

4. SEO helps you get an edge on your competition

SEO is a great strategy to help you get a competitive edge.

SEO rankings are determined based on relevancy, amongst other factors. So, if your page on a specific topic satisfies the user’s search intent better than your competition, you’ll outrank your competitors.

Even more so, if your competition hasn’t invested in SEO yet, you have an excellent opportunity to get ahead of your competitors and outrank them in search.

Listings on Google for footballs

Get custom SEO pricing for your SMB

Now that you know SMB SEO pricing for your business, you can determine if the investment is worth it for your company. If you want to invest in SEO from a reliable, results-driven company, look no further than WebFX.

Our team of over 500 marketing experts has driven over $3 billion in revenue and over 7.8 million leads for our clients in the past five years. We know what it takes to craft marketing campaigns that spark online growth.

Ready to boost your company’s revenue through SEO? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!