SMB SEO Pricing: What’s the Cost of SMB SEO?
Did you know that over 40% of revenue is captured by organic traffic?
Having a search engine optimization (SEO) campaign is a must-have if you want to drive qualified traffic that turns into revenue for your small-to-midsized business (SMB). Before you can invest in SEO, though, you need to look at SMB SEO pricing to make sure it fits in your budget.
The cost of SMB SEO varies depending on who you work with to run your campaigns and how much work you need. On this page, we’ll provide you with all the details you need about the cost of SEO for SMBs, as well as reasons why the cost is worth it.
Keep reading to learn more!
Don’t want to wait to start driving revenue with SEO? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
Independent research from Clutch has named WebFX the
top SEO company in the United States.
Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.
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How much does SEO cost for SMBs?
So, how much does SEO cost for SMBs? Well, the price varies depending upon the scope of your project and who you partner with for your SEO services.
If you partner with an agency for ongoing SEO, you can expect to pay anywhere from $1500–$5000 per month for your SEO. This cost can go above $5000 if you’re a larger company with a bigger SEO project.
If you have a one-time SEO project, your costs can range from $5000–$30,000 for the project.
Want to partner with a freelance consultant? It’ll cost you $100–$200 per hour.
What factors influence SMB SEO pricing?
When looking at the cost of SEO for SMBs, you may wonder what influences the cost of SEO. Here are a few factors that will impact your cost:
- The company: Every company has a different pricing model for its SEO pricing. As a result, your SEO package’s cost may differ depending on how the company scales its pricing.
- The company’s experience: A company’s level of expertise impacts how much they charge clients for services. Newer companies may offer cheaper SEO services just to get new clients, whereas an experienced agency will cost more –– you’re paying for experience.
- Your business size: Your SEO costs will vary depending on your size. If you have a small business, your SEO costs will be cheaper. A midsize business, though, can expect to pay more –– midsized companies tend to have more pages to optimize, keywords to target, and more.
- Your level of aggression: If you want to dive all-in on your SEO campaign, you can expect to pay more for all the services and expertise you’ll need. On the other hand, if you’re just getting your feet wet, your costs will be lower until you add more to your plan.
You’ll want to consider these factors when you’re looking at the cost of SMB SEO for your business, so you can determine how much you should expect to pay.
What’s included with SMB SEO pricing?
After asking, “how much does SEO cost for SMBs?” you may then wonder, “What’s included with the cost of SMB SEO?” Your package content will vary depending upon the company and the size. Generally, though, there are a few features you should expect to see in your SMB SEO package:
- Keyword optimization: Keywords play a critical role in helping your pages rank in relevant search results. Most SEO packages will include keyword research and integration to help your pages rank better.
- Title tag and meta description optimization: When users look in search results for relevant listings, the first things they see are the title tag and meta description. Your SEO package will typically include optimizing these two tags to help entice people to click on your listing.
- Page optimization: Optimizing your pages to rank better in search results is critical to your success online. Your SMB SEO cost typically includes page optimization to help your pages perform better in search results.
- Audit of current SEO strategy: If you have an SEO strategy already in place, your SMB SEO cost should include an audit of your current SEO. This gives your SEO partner a starting point for understanding what works with your SEO and what needs improvement.
- Header tag optimization: Your header tag is the first thing your audience sees when visiting your web pages. Your package should include header tag optimization to ensure you’re making a positive first impression with visitors.
These are just a few of the many features you can expect to see included with SEO pricing for SMBs.
260%
increase in organic revenue
198%
increase in organic transactions
150%
increase in organic traffic
3872%
increase in sessions from SEO
SMB SEO pricing from WebFX
SEO is an investment, so you want to ensure that you’re investing in it from the right company. At WebFX, we have over 25 years of experience driving results for our clients through SEO. Our SEO services provide you with everything you need to promote your business through search.
Want to see our SMB SEO pricing? Check out our pricing table below:
| Features | Silver | Gold | Platinum | Diamond | Enterprise |
|---|---|---|---|---|---|
| Number of keyphrases optimized (Keyphrases with less than 1M results) | Up to 150 | Up to 200 | Up to 250 | Up to 300 | Custom |
| Pages Optimized | Up to 30 | Up to 40 | Up to 50 | Up to 60 | Custom |
| Technical Website Analysis & Opportunity Report | Custom | ||||
| Keyword research & selection | Custom | ||||
| Keyword mapping to target pages | Custom | ||||
| Title Tags & Meta descriptions | Custom | ||||
| Robots.txt optimization | Custom | ||||
| XML sitemap creation & submission | Custom | ||||
| Quarterly Earned Media Content Assets - Content, Linkbuilding, Consulting, or CRO Assets | 6 Content, Outreach, UX, or CRO Assets | 12 Content, Outreach, UX, or CRO Assets | 15 Content, Outreach, UX, or CRO Assets | 24 Content, Outreach, UX, or CRO Assets | Custom |
| Google Business Profile optimization (if needed) | Custom | ||||
| Information architecture audit | Custom | ||||
| Canonicalization analysis | Custom | ||||
| Initial external link analysis and disavow | Custom | ||||
| Link redirect audit | Custom | ||||
| Internal linking restructuring & optimization | Custom | ||||
| Duplicate content analysis | Custom | ||||
| Header Tags Optimized (Ex. H1s) | Custom | ||||
| Setup of website sitemap | Custom | ||||
| Image optimization | Custom | ||||
| Custom 404 error page setup and optimization | Custom | ||||
| Schema Implementation (JSON-LD) | Custom | ||||
| Google Analytics setup w/ conversion tracking | Custom | ||||
| Google Analytics traffic analysis | Custom | ||||
| Google Data Studio Reporting Dashboard Setup | 8 dashboards | 8 dashboards | 10 dashboards | 10 dashboards | Custom |
| Initial visitor profile report | Custom | ||||
| Ongoing quarterly keyword ranking reporting | Custom | ||||
| Ongoing monthly traffic, goal & CPL reporting | Custom | ||||
| Ongoing user experience reporting (bounce rate, device category, etc.) | Custom | ||||
| Ongoing quarterly competitor conquest reports | Custom | ||||
| Keyword rank checker access with weekly updates (if requested) | Custom | ||||
| Ability to check location data accuracy across 40+ local directories | Custom | ||||
| A/B Testing of SERP title & description to improve clickthrough | Custom | ||||
| Notification of new reviews (major review platforms) | Custom | ||||
| CalltrackerFX access Learn more | Leverages | Leverages | Leverages | Leverages | Custom |
| Analyze your leads to project the # of leads competitors receive on a monthly basis | Custom | ||||
| Predict your and your competitors' market share on a monthly basis | Custom | ||||
| Competitor intelligence login to view competitor data | Custom | ||||
| LeadManagerFX access Learn more | Leverages | Leverages | Leverages | Leverages | Custom |
| CompanyTrackerFX access Learn more | Leverages | Leverages | Leverages | Leverages | Custom |
| ContentAnalyticsFX access Learn more | Leverages | Leverages | Leverages | Leverages | Custom |
| Dedicated Internet Marketer | Custom | ||||
| Online Project Management Platform | Custom | ||||
| 450+ SMEs behind campaign driving results | Custom | ||||
| Website conversion analysis implementation | Custom | Custom | Custom | Custom | Custom |
| Initial campaign investment:(Two month duration) | $7,750 | $12,750 | $15,750 | $18,750 | Get Quote |
| Progressive monthly optimization:(6 month commitment - Subsequent 4 months) | $2,500 | $5,000 | $6,500 | $8,000 | Get Quote |
Need more information? Call Us: 888-601-5359 | GET STARTED | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
Why is SEO worth the cost?
After looking at the SMB SEO cost, you may wonder if the investment is worth it for your business. Is the cost of SEO for SMBs worth part of your marketing budget? Absolutely!
Here’s why:
1. SEO drives more revenue for your business
One of the biggest benefits of SEO is that it drives more revenue for your business. When you invest in digital marketing strategies, your goal is to earn the best possible return on investment (ROI) from your marketing. With SEO, you can achieve a great ROI compared to traditional marketing methods.
SEO has a close rate of about 15%, while traditional marketing methods only offer a close rate of 2%. As a result, SEO enables you to close more leads, which means an increase in revenue for your company.
2. SEO increase valuable traffic to your website
Did you know that 93% of all online experiences start with a search engine? Having a presence in search results is critical if you want to drive people to your website when they’re searching online.
With SEO, you help your business optimize and rank for results most relevant to your business. So, the traffic that visits you through search results contains people interested in what you offer.
The cost of SMB SEO is worth it to obtain qualified traffic to your website that turns in leads and sales for your company.
3. SEO promotes your business continuously
One of the best reasons to invest in the cost of SEO for SMBs is that it offers continuous promotion for your business. Your pages can rank for those search results if you’re optimizing your pages for specific keywords.
When your page ranks in those results, people can find your listing whenever they search the terms related to your page. Whether someone searches on a Wednesday morning or a Friday evening, they can see your listing in the search results.
As a result, you can continually promote your business to prospects as they search online.
4. SEO helps you get an edge on your competition
SEO is a great strategy to help you get a competitive edge.
SEO rankings are determined based on relevancy, amongst other factors. So, if your page on a specific topic satisfies the user’s search intent better than your competition, you’ll outrank your competitors.
Even more so, if your competition hasn’t invested in SEO yet, you have an excellent opportunity to get ahead of your competitors and outrank them in search.
Get custom SEO pricing for your SMB
Now that you know SMB SEO pricing for your business, you can determine if the investment is worth it for your company. If you want to invest in SEO from a reliable, results-driven company, look no further than WebFX.
Our team of over 500 marketing experts has driven over $3 billion in revenue and over 7.8 million leads for our clients in the past five years. We know what it takes to craft marketing campaigns that spark online growth.
Ready to boost your company’s revenue through SEO? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
