B2C Web Development

What is B2C web development?

Business-to-consumer (B2C) web development is designed differently. The design needs to be constructed and focused on the business audience.

For B2C, the consumer needs to be able to easily navigate a website and complete the actions that the business wants them to, such as filling out a form or making a purchase.

When creating a website, you need to know who the target audience is and define your buyer personas. When planning this out, designers can visually picture how a consumer may explore the site and how a beneficial user experience (UX) can be established.

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Why is web development for B2Cs important?

A strong online presence is crucial for today’s B2C companies, and that starts with a well-designed website. Having a website developed to let your leads and customers discover your brand and make purchases digitally opens up new opportunities for business growth. Here are some benefits to getting a website developed for your B2C organization.

Impress visitors

If your business’s website is older or the styles are out of date, this can lead your visitors away. You want to impress those visitors and make them want to keep diving deeper into your website with a modern, professional style and functionality.

B2C websites are more focused on getting consumers to convert faster. Therefore, having a website structure that is clear, organized, and easy to navigate and offers an efficient user experience can improve your conversion rate.

Build trust

If your website looks organized, structured, and professional, you will establish more trust with users.

Since the buying cycle is shorter for B2C organizations, the ability to convey a trustworthy message in a shorter amount of time can get those consumers to convert.

Reviews, testimonials, and a portfolio are examples of other features that can build trust with website users.

Stay ahead of the competition

Most likely, your competitors are working on their websites, which means that if you do not stay on top of the game with digital visibility, then your competitors will take the lead.

Paying attention to what your competitors are doing is highly beneficial. It offers insights into what improvements you can make to reach your target consumers more effectively.

B2C web development vs. B2B web development

While web development is important for both B2C and B2B, website development should look different for these two types of businesses. Here are some of the differences between the two.

Audience

When it comes to audience, B2C websites focus on the buying personas of the target consumer. Developers design the website based on the target consumers’ buying habits and how they move through the purchase funnel.

B2B websites’ audience, however, is a variety of individuals within an organization who will take part in making a purchase decision. This requires a strategy that connects with these various users and moves them through the sales funnel.

Product or service specifications

The amount of urgency of making a purchase varies between B2C and B2B. B2C web development is all about attracting and applying design techniques that impress instantly to get those consumers to convert.

B2B web development is different as it involves more education about the product or service. Since more individuals are involved in the purchase decision, more information is required to portray why the business needs that product or service. Resources on the website can include case studies, testimonials, and more product specifications listed on pages to help consumers convert during the longer buying cycle.

Browsing sessions

B2C website development needs to focus on providing enough information about a product or service within a relatively short browsing session. B2C sessions tend to be quicker than B2B as the main focus is to get the consumers to make that purchase decision before they leave the site. Before a decision is made for B2C, users may also convert in other ways, such as filling out a form.

With B2B, it can take several months to a year to get enough information to convert. Web development has to establish a strong sense of trust and expert quality to get other organizations to make a purchase.

Pricing

B2C websites generally have a fixed price, and the price is visible to the consumer.

B2B websites have a more customized pricing structure, and the buyer and seller may negotiate the price of a product or service.

Design matters when it comes to price, as it can influence how quickly a user converts.

For example, adding a pricing calculator to your B2B website can make the buying cycle process more efficient in generating those leads.

On B2C websites, designing a structure that clearly lays out the information needed for the quick turnaround time can help generate a lead or purchase during the faster buying cycle.

How much does web development for B2C cost?

When looking into B2C web development and design, the cost can vary depending on several factors. You can expect to see a typical range of web development prices from as low as $1,000 to as high as $100,00 or more.

These are just a few factors that can influence the price range for web development in 2024:

• Style
• Size
• Functionality features
• Number of pages
• Number of copywriting pages
• Responsive design
• CMS

You can use calculator tools to get an idea of the cost of a website and how much you should spend on your website’s design.

How to get started with B2C web development

When getting started with B2C website development, it is crucial to find a service that fits your business’s needs.

Whether your business is small, large, B2C, or B2B, determining what best fits your goals and what will improve your conversion rate is key. Evaluating your current website, if you have one, is a great first step. Then, consider looking into professional web development services.

Build a revenue-driving B2C website

At WebFX, we can help you start generating more traffic and conversions to your website with an improved website design. We have a team of 500+ subject-matter experts bringing expertise to your campaigns and web development and website design services that we can tailor to your business’s needs.

To get more information and start your web development process, request a free quote today! With over 50 web design awards under our belt, we’re confident we can design a custom website that drives sales for your business.