Meet Your Amazon SEO Agency: WebFX

What does an Amazon SEO agency do?

Before partnering with an Amazon SEO agency, like WebFX, it’s vital that you understand what this kind of agency does. That way, your team can make an educated decision when it comes to choosing the best Amazon SEO agency for your business.

So, what can you expect from your Amazon SEO partner? A few things, including:

KEYWORD RESEARCH

Keyword research is a critical part of product optimization. It serves as the foundation of your SEO strategy, providing your team with a compilation of relevant keywords used by your target audience. For example, “curtain rod black” is a valid keyword for companies that sell curtain rods.

Due to the value of keywords, your Amazon SEO agency conducts in-depth keyword research.

Before discovering valuable keywords, however, your agency should do some background research on your industry and target audience. A client-focused, performance-driven agency like WebFX will also chat with your team about your business, products, and goals.

That way, we can build a custom strategy tailored to your audience and aspirations.

COMPETITOR ANALYSIS

If you want your SEO strategy to succeed on Amazon, then you need to partner with Amazon SEO agency that conducts competitor analyses. With a competitor analysis, your team and agency gain in-depth insight into the approach of competing sellers.

Understanding how your competition approaches product optimization allows your agency to develop a unique strategy that capitalizes on the weaknesses of your competitor’s, which can amplify your plan’s performance.

It’s essential, however, to partner with an agency that focuses on a custom approach. In some cases, agencies conduct a competitor analysis and then copy that company’s strategy. A copy-and-paste approach to SEO doesn’t work and can diminish the returns of your product optimization.

Plus, it prevents your business from pushing past the competition. Without an original strategy, you get stuck in a gridlock with your competitors. It’s a predicament that doesn’t help your company sell more products or earn more revenue.

Protect yourself by asking Amazon SEO agencies about their competitor analysis procedures. You want an agency that uses competitor analyses to inform and inspire your strategy, which is what WebFX does. With this approach, we’ve helped our clients earn more than $1.5 billion in revenue — and that’s only in the past five years.

STRATEGY DEVELOPMENT

Like many marketing tactics for Amazon, SEO is an ongoing strategy. If you want to maximize the results of your marketing efforts on Amazon, then you need to make SEO a constant part of your plan. You also need to partner with an Amazon SEO agency that can develop an initial and long-term strategy.

When your agency develops your Amazon SEO plan, it needs to tailor it to your business, products, and goals. You need a custom strategy, or your company will struggle to earn more visibility in search results, which has a direct impact on your sales and revenue.

For an SEO strategy that performs, you want an Amazon SEO agency that incorporates data into their decisions. This means your agency creates an approach driven by data, relying on facts instead of hunches to build your SEO plan.

At WebFX, we approach digital marketing with a data-driven mindset. With the machine learning and artificial intelligence (AI) power of IBM Watson, which powers our proprietary software suite, we can develop and support our strategies with data. Even better, we can uncover high-value keywords.

PRODUCT OPTIMIZATION

Product optimization is a core part of what an Amazon SEO agency does. It’s the result of an agency’s deep-dive into your business, products, competitors, and industry, which is why product optimization isn’t an agency’s first step.

Whether you’re focusing on new or existing products, you can expect your agency to optimize these elements:

• Product title
• Product description
• Product features
• Product category

When your agency updates your product listings, they will optimize them with frontend and backend keywords.

Your agency may also provide pricing recommendations to maximize the performance of your SEO, as Amazon uses product price as a ranking factor. They may also suggest new product images, which can help your products rank better in search results, as well as provide a better experience for shoppers.

While every Amazon SEO agency varies in its approach, it’s critical that your agency only publishes approved content. For example, if your agency rewrites your product title and product features, your team should review and approve the copy before it goes live.

This example also demonstrates why it’s essential to choose an agency that works as your partner. As your partner, you can trust your agency to invest the time to learn your business, industry, products, and target audience, which results in more compelling copy for your product listings.

ONGOING REPORTING

As a business on Amazon, results are critical. When you invest in Amazon SEO, you want to track its performance. Monitoring the performance of your strategy allows your team and agency to see if your approach contributes to more sales, revenue, and rankings.

A trusted and experienced Amazon SEO agency will provide reporting software. This software not only helps your team see the results of your SEO strategy but also provides your agency with valuable data to support and shape their decisions.

It’s critical that your agency offers your team direct access to your reporting dashboard. If your agency restricts or denies your company access, it’s often a red flag. Partner with an Amazon SEO agency that values transparency and information-sharing.

WebFX, for example, provides clients 24/7 access to AmazonFX. This reporting platform, powered by Google Data Studio, offers an easy-to-use dashboard that features helpful graphics. Even better, it’s easy to share AmazonFX reports with team members and company decision-makers.

LOGISTICS MONITORING

Amazon prioritizes shopper satisfaction. That’s why its search engine algorithm considers more than product price as a ranking factor. It also looks at seller performance by analyzing your shipment and fulfillment times, as well as your return and order defect rates.

That’s why your Amazon SEO agency will often monitor several logistics elements, including:

• In-stock rate
• Perfect order percentage rate
• Order defect rate

For your team, it’s critical to recognize that these factors have a direct impact on the performance of your Amazon SEO strategy. These factors are outside your Amazon SEO agency’s control, but inside your company’s control. That’s why Amazon SEO requires a true partnership between your business and your agency.

This fact emphasizes the importance of choosing an agency that cares about your success.

At WebFX, for example, we’re invested in the success of our clients. That’s why we provide numerous Amazon SEO guides, from order processing to product photography, to our clients. It’s also why we measure our success by our clients’ successes.

For instance, we highlight the amount of revenue our clients have earned from our services — more than $1.5 billion — and the number of ecommerce transactions — more than nine million — we’ve managed. We look beyond the numbers, though, and consider the long-term impact of our work.

What is that impact? New jobs. Growing businesses. Thriving communities.

What services do Amazon SEO agencies offer?

While an Amazon SEO agency focuses on SEO, it can also offer the following services:

AMAZON CONSULTING

If you’re looking to manage your marketing strategy in-house, but are searching for some professional insight, some agencies provide Amazon consulting services. With the expertise of a consultant, your team can improve your Amazon SEO strategy, plus discover new opportunities.

In most cases, agencies will require a dedicated number of hours. For example, our consulting services need a minimum commitment of eight hours per month, for six months. This commitment caters to the turnaround time of SEO, which can take a few months to deliver results.

PRODUCT COPYWRITING

While some Amazon SEO agencies will include copywriting with their services, others will have it as an optional service. This decision offers your company flexibility. If you have a dedicated team of copywriters, for example, it’s easy for your in-house team to optimize products with the recommendations of your Amazon SEO agency.

WebFX provides this option, offering copywriting services for product descriptions.

PRODUCT PHOTOGRAPHY

Depending on your product listings, your company may need to invest in professional product photography. If your listings require updated or Amazon-compliant images, you can trust your agency to notify your team.

While some agencies offer product photography in-house, others partner with experienced and professional photographers. WebFX, for example, collaborates with established photography companies that specialize in product photography.

If you’re partnering with a full-service Amazon agency, like WebFX, they should provide the following services:

PPC

Amazon offers several advertising options for sellers, including Sponsored Product Ads, Sponsored Brands, and Product Display Ads. Advertising on Amazon, however, requires several of the same skills of product optimization, such as keyword research, competitor analysis, and copywriting.

That’s why many Amazon agencies, like WebFX, offer pay-per-click (PPC) advertising services.

STORE MANAGEMENT

Businesses on Amazon often invest in an Amazon Store. With an Amazon Store, you create a microsite for your company on Amazon. This storefront allows your company to showcase your products and brand to shoppers interested in your business.

As a part of our Amazon Store services, our team provides ongoing management of your storefront. If you’re new to Amazon, we add your products to Amazon, complete with product copywriting, and launch your Amazon Store for you.

REVIEW MANAGEMENT

Alongside prices and logistics, reviews also influence rankings in Amazon search results. That’s why many Amazon agencies, including WebFX, provide review management services. Our service encompasses several aspects of review management.

For example, our team uses Amazon Vine and Early Reviewer Program to help generate verified reviews for your products. We also respond to user reviews. Plus, we answer shopper questions in the product and answers section of your product listings.

Want to learn more about our Amazon services? Contact us online today!