What is Amazon SEO?
Amazon SEO, also known as product optimization, focuses on improving the visibility of your products in Amazon search results. This strategy includes keyword research, competitor analysis, product copywriting, and additional optimization tactics. So, why do you want more visibility in search results?
Like search results on Google, users tend to find their answer in the first few search results. Studies show, for example, that the first three products in an Amazon search result earn more than 60 percent of all clicks. This consumer behavior demonstrates why appearing in the top spot in search results is critical.
When your products appear in relevant search results at the top of the page, you make it possible for your company to generate more product sales, which benefits your bottom line.
What does our Amazon SEO agency do?
Before partnering with an Amazon SEO agency, like WebFX, it’s vital that you understand what this kind of agency does. That way, your team can make an educated decision when it comes to choosing the best Amazon SEO company for your business.
At WebFX, we provide the following with our Amazon SEO services:
Keyword research is a critical part of product optimization. It serves as the foundation of your SEO strategy, providing your team with a compilation of relevant keywords used by your target audience. For example, “curtain rod black” is a valid keyword for companies that sell curtain rods.
Due to the value of keywords, we conduct in-depth keyword research.
Before discovering valuable keywords, however, we do some background research on your industry and target audience. As a client-focused, performance-driven agency, we will also chat with your team about your business, products, and goals.
That way, we can build a custom strategy tailored to your audience and aspirations.
If you want your SEO strategy to succeed on Amazon, you need an in-depth competitor analysis. With a competitor analysis, your team and our agency gains in-depth insight into the approach of competing sellers.
Understanding how your competition approaches product optimization allows our agency to develop a unique strategy that capitalizes on the weaknesses of your competitor’s, which can amplify your plan’s performance.
It’s essential, however, for our agency to focus on a custom approach. In some cases, agencies conduct a competitor analysis and then copy that company’s strategy. A copy-and-paste approach to SEO doesn’t work and can diminish the returns of your product optimization.
Plus, it prevents your business from pushing past the competition. Without an original strategy, you get stuck in a gridlock with your competitors. It’s a predicament that doesn’t help your company sell more products or earn more revenue.
Protect yourself by asking Amazon SEO agencies about their competitor analysis procedures. You want an agency that uses competitor analyses to inform and inspire your strategy, which is what WebFX does. With this approach, we’ve helped our clients earn more than $2.4 billion in revenue — and that’s only in the past five years.
Like many marketing tactics for Amazon, SEO is an ongoing strategy. If you want to maximize the results of your marketing efforts on Amazon, then you need to make SEO a constant part of your plan. That’s why our Amazon SEO agency develops an initial and long-term strategy.
When our agency develops your Amazon SEO plan, we tailor it to your business, products, and goals. You need a custom strategy, or your company will struggle to earn more visibility in search results, which has a direct impact on your sales and revenue.
For an SEO strategy that performs, you want an approach driven by data, relying on facts instead of hunches to build your SEO plan.
At WebFX, we approach digital marketing with a data-driven mindset. With the machine learning and artificial intelligence (AI) power of IBM Watson, which powers our proprietary software suite, we can develop and support our strategies with data. Even better, we can uncover high-value keywords.
Product optimization is a core part of what an Amazon SEO agency does. It’s the result of an agency’s deep-dive into your business, products, competitors, and industry, which is why product optimization isn’t our agency’s first step.
Whether you’re focusing on new or existing products, you can expect our agency to optimize these elements:
- Product title
- Product description
- Product features
- Product category
When we update your product listings, we will optimize them with frontend and backend keywords.
Your dedicated WebFX account manager may also provide pricing recommendations to maximize the performance of your SEO, as Amazon uses product price as a ranking factor. They may also suggest new product images, which can help your products rank better in search results, as well as provide a better experience for shoppers.
While every agency varies in its approach, it’s critical that your agency only publishes approved content. For example, if your agency rewrites your product title and product features, your team should review and approve the copy before it goes live.
This example also demonstrates why it’s essential to choose an agency that works as your partner. As your partner, you can trust our team to invest the time to learn your business, industry, products, and target audience, which results in more compelling copy for your product listings.
As a business on Amazon, results are critical. When you invest in Amazon SEO, you want to track its performance. Monitoring the performance of your strategy allows your team and agency to see if your approach contributes to more sales, revenue, and rankings.
Our trusted and experienced Amazon SEO agency will provide reporting software. This software not only helps your team see the results of your SEO strategy but also provides your agency with valuable data to support and shape their decisions.
We also offer your team direct access to your reporting dashboard. If your agency restricts or denies your company access, it’s often a red flag. Partner with an Amazon SEO company like WebFX that values transparency and information-sharing.
We provide you 24/7 access to AmazonFX. This reporting platform, powered by Google Data Studio, offers an easy-to-use dashboard that features helpful graphics. Even better, it’s easy to share AmazonFX reports with team members and company decision-makers.
Amazon prioritizes shopper satisfaction. That’s why its search engine algorithm considers more than product price as a ranking factor. It also looks at seller performance by analyzing your shipment and fulfillment times, as well as your return and order defect rates.
That’s why our Amazon SEO agency will often monitor several logistics elements, including:
- In-stock rate
- Perfect order percentage rate
- Order defect rate
For your team, it’s critical to recognize that these factors have a direct impact on the performance of your Amazon SEO strategy. These factors are outside our Amazon SEO company’s control, but inside your company’s control. That’s why Amazon SEO requires a true partnership between your business and our agency.
This fact emphasizes the importance of choosing an agency that cares about your success.
At WebFX, for example, we’re invested in the success of our clients. That’s why we provide numerous Amazon SEO guides, from order processing to product photography, to our clients. It’s also why we measure our success by our clients’ successes.
For instance, we highlight the amount of revenue our clients have earned from our services — more than $2.4 billion — and the number of ecommerce transactions — more than nine million — we’ve managed. We look beyond the numbers, though, and consider the long-term impact of our work.
What is that impact? New jobs. Growing businesses. Thriving communities.