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Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Data-driven website visitor analysis and analytics

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Your search for website visitor analysis and analytics ends here

When your company partners with WebFX, you:

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Tailor your internet marketing campaigns to target the best customers

Our website visitor analysis reports provide you with comprehensive information and benchmarks for your website’s success.

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Develop a stronger Internet marketing plan

Our reports give you a full picture of your website and provides valuable data to creating an Internet marketing plan.

Chart icon with arrow pointing upwards for improved results.

Grow your bottom line

Precise visitor targeting can leverage the most profitable segment of your traffic and grow your revenue immensely.

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Plan the best strategy for maximizing your ROI

Make sense of your traffic data with a website visitor analysis report by WebFX and create the best strategy for maximinzing you website’s ROI.

Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s award-winning website visitor analysis and analytics team

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Why do I need visitor analysis?

If you haven’t performed a visitor analysis before, perhaps you have a mental picture of your target customer, and you want to find out if your site is actually reaching them. Or maybe you’re concerned that the keywords you are ranking for aren’t actually bringing in the right kind of visitors. It’s possible you have no idea what kind of people know about your brand or business. Whatever the reason, our website visitor analysis can help you learn more.

learn about our seo services at webfx

Search bar icon with magnifying class. Low search engine visits

Search bar icon with magnifying class. Low search engine visits

A high amount of direct traffic means your brand is strong and people are coming straight to your site for their needs. However, if search engine visits are low, you are losing a large market of visitors searching for your service that have not heard of your site.

Finger tapping buy icon. Poor conversions

Finger tapping buy icon. Poor conversions

Likewise, high search engine traffic volume means that your site ranks well and is visible on the search engines. But high traffic with low conversions could mean that your search engine campaign is bringing unqualified leads to your site.

Blue and teal rocket Plan the best strategy for maximizing your ROI

Blue and teal rocket Plan the best strategy for maximizing your ROI

A website visitor analysis report by WebFX will make sense of your traffic data and help you plan the best strategy for maximizing your website’s ROI. It can also give you a more accurate picture of your target audience, giving you the power to fine-tune your marketing strategies to better reach them with your advertising or other campaigns.

FAQs about website visitor analysis and analytics services

Why is a website analysis important to my online marketing strategy?

Let’s look at three reasons why you should analyze your site on a regular basis.

1. A web analysis helps you get to know your audience better
2. A web analysis helps you create better content
3. A website analysis helps improve your search visibility

Learn more about website analysis services.

What are heat maps?

Heat maps are tools that show you which parts of the pages on your site receive the most attention. They can help you better understand visitor behavior in order to improve your site.

Learn more about heat maps and web design.

More on our web analytics services