If you’re looking to earn the highest possible conversions on one of your Google Ads, an effective landing page is crucial. Without one, you could miss out on countless sales — and let’s be honest, who wants to miss out […]

Back in 1998, my aunt bought some shares of eBay’s stock. She bought them on a whim, because she enjoyed selling the things she found at garage sales on eBay, which at the time was just three years old and […]

In a recent study of Internet usage, the Pew Internet & American Life Project highlighted the following statistic: 15% of American adults do not use the internet at all, and another 9% of adults use the internet but not at […]

Every single year, businesses online optimize, test, build, create, promote, market, increase, [insert additional eCommerce buzzwords here] and sell up until a certain point. A very important season comes about that sends every single person through a spending frenzy. The […]

This week, I took a quick poll of some of the WebFX internet marketing experts to get their opinions on what areas of website optimization are often forgotten or neglected, but can provide a huge return on investment. While things […]

Similar to plots of great stories, a consumer goes through certain stages in their buying process. This journey has become more complex over the last few years because of multiple touch points on the purchasing path. Touch points are the […]

It's important to understand behavioral economics when it comes to the prices on your website. Make sure you're prices are listed the best way for your site to influence buyers.

Everyone fits into one of four major personality types. It may seem stereotypical to pigeonhole every person in the world into one of four boxes, but it's important to know about these types for the sake of the buying process. […]