Some people say you need it, while others say you don’t. Many people say the work isn’t worth it, while others say it’s too much work. It’s something that leaves you guessing as to whether it’s the right decision for your business.
That’s right; we’re talking about blogging. If you find yourself asking, “does my website need a blog,” you’ve come to the right place. On this page, we’ll cover five reasons why you need a blog that will convince you to start.
Keep reading to learn more!
Does my website need a blog?
Yes, your website needs a blog. Adding a blog to your website allows your business to attract additional new users to your site — which can lead to revenue later — via informational content that targets the top and middle of the buying funnel.
5 reasons to start a blog for your website
If you find yourself asking, “do I need a blog for my website,” the answer is yes.
Here are five reasons to add a blog to your website:
1. Increase valuable traffic on your site
One of the biggest reasons to add a blog to your website is to increase traffic to your site. People scour the web looking for information and answers to their queries, and blogging provides you with an opportunity to share the information your audience needs. When you create content, you create new opportunities for people to discover your business.
If users search for topics related to your business or industry, they can find your blog posts in the search results and visit your website as a result. Since you’ll create industry-relevant content, you increase the likelihood that you’re driving valuable traffic to your site. This valuable traffic can turn into leads and eventually sales for your business.
Not to mention, this increase in traffic can help you increase your rank in search results. A higher ranking enables you to drive more traffic to your site and earn even more qualified leads.
2. Maximize the effectiveness of your online presence
When you market your business online, you want to earn as many relevant leads as possible. To do that, you must use multiple marketing channels to create different touchpoints for people to find your business. Blogging is a great medium that you can share across various marketing channels to increase the number of touchpoints you provide to users.
For example, you can share your new blog post in your email marketing newsletter or on your social media platforms. This means that your email subscribers and your social media followers will see your blog post — which is beneficial since not every email subscriber follows you on social, and vice versa.
3. Drive more qualified leads for your business
Another reason you need a blog is that it drives more qualified leads for your business. You should write blogs with one thing in mind — helping a customer by providing them with the information they’re seeking. That said, if you create high-quality content that suits your ideal customer, it will attract your ideal customer.
These customers who are interested in your content are considered qualified leads because they are the group of users that are the most likely to purchase from your business. That said, when you create high-quality, industry-specific blog posts, you’ll drive more qualified leads for your business.
4. Establish yourself as an authority in your field
One of the best reasons to add a blog to your website is to establish yourself as an authority in your field. When you’re trying to obtain new customers for your business, you need to build trust. You want them to feel confident about your business and what you offer.
When you create a blog, you show your audience that you’re knowledgeable in your field. When you use trustworthy sources and earn relevant backlinks to your content, you can help establish yourself as an authority in your area. You can also increase your authority by getting people to share your posts, and blog posts are a tremendous sharable medium for your business.
5. Drive long-term results
If you’re looking to drive results with your marketing continually, you need to add a blog to your website. When you create content, it exists on the web permanently. If you keep your content up to date, you can maintain rankings and continually drive traffic to your site.
Evergreen content is the best type of content for your business — this content stays relevant over time and doesn’t rely on sensational new stories or trends. When you create evergreen content, you can earn traffic from content that you created months ago. While not all content will drive traffic continually, you can have some pieces that will drive traffic because they remain relevant.
Keep in mind, the idea behind creating content isn’t to create blog posts and let them sit for years. The idea is to create a continuous stream of content that keeps people coming back to read more.
How do I create a successful blog for my business?
You asked, “do I need a blog for my website?” and your next question is, “How do I create a successful blog for my business?” Here are a few tips to help you get started:
Post content often
When you add a blog to your website, make sure you post content often. Blogging is most effective when you’re continually sharing information with your audience.
When you publish content frequently, you create new ways for users to find you in search results. A great way to ensure you post content often is to use a content calendar. A content calendar helps you plan when you create, edit, and publish content.
It helps you identify content gaps and ensure you’re creating content frequently.
Focus on industry-related topics
If you want to succeed with your blog, you must focus on industry-related topics. Many companies try to take advantage of trending topics to drive traffic to their site, but if these topics aren’t related to your industry, they won’t drive valuable traffic. To drive qualified traffic to your site, focus on industry-related topics.
For example, if you own a dog grooming business, you could focus on topics like:
- How to trim your dog’s nails
- How to bathe your dog
- Best soaps to use for sensitive skin
- How to find the right groomer
- Best nail trimmers for dogs
- How to help your dog be less nervous at the groomers
By focusing on topics within your industry, you’ll drive people most interested in your business.
Add visuals to your blog
When you add a blog to your website, make sure you incorporate visuals into your blog. People will enjoy reading your blog posts, but they need relief from all the text on the page.
That’s where visuals can help. You can add numerous types of visuals to your page, including:
These visuals can help you highlight your blog’s points while also breaking up the text on the page. In this blog post about how to leash train a dog that pulls on their leash, you can see that the images help explain the author’s process and gives a visual representation of how to do what they describe.
Visuals help you create a better blog experience for your audience by keeping them more engaged and interested in your content. Sites like WordPress include free themes to help you integrate images seamlessly.
Does my website need a blog to grow online? Yes, and we can help you set it up.
You know that the answer is “yes” to the question “do I need a blog for my website?” Now that you know the benefits a blog brings to your site, it’s time to set one up.
If you don’t have experience with creating a blog and crafting content posts, WebFX can help. With a copywriting team of experts, we’ll help you craft content that resonates with your audience and enables you to drive more valuable traffic to your site. With over 25 years of experience, you can feel confident that we’ll craft content that helps you boost your authority and grow online.