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Lead Management Tool: MarketingCloudFX

When it comes to managing your leads, you might feel overwhelmed with data as you try to keep track of your campaigns. Instead of doing it on your own, it’s time to invest in a lead management tool that helps you better manage your data. If you’re looking for the best lead management tool, look no further.

Our proprietary software suite, MarketingCloudFX, provides you with everything you need to manage your leads. Powered by IBM Watson, our tool can help you nurture more leads towards conversion. Keep reading to learn more about MarketingCloudFX.

If you want to speak with a strategist about our lead management tool, give us a call today at 888-601-5359 or contact us online to speak with a strategist.

MarketingCloudFX features: Everything you need in one place

Our software provides you with everything you need to capture, nurture, and convert leads. Here are just a few features you can expect from our tool.


The first feature you’ll get with our lead management software is LeadManagerFX. With this feature, you can learn everything you need to know about your most interested audience.

This feature gives you information about how leads arrive at your website — allowing you to allocate more time and funding into the channels that matter most. It also provides you with the opportunity to optimize campaigns that don’t drive the results you expected, so you can improve results and make the most of your budget. LeadManagerFX also shows you which pages your audience visits.

You can see what content catches their interest and what pages keep them on your site. Additionally, you’ll get valuable information about these leads, like their lead score, the value of the lead, or where they are in the sales funnel.


Curious to know what compels users to call your business? With CallTrackerFX, you can track the source of your phone calls.

The unique feature of CallTrackerFX is that it provides you with unique numbers for your campaigns. This unique number feature enables you to track the source of your phone calls, so you know what campaigns drive calls to your business. You can track your return on investment (ROI) more accurately when you attach specific numbers to different campaigns.

In addition to call tracking, you can also review call transcripts. Recording calls can help you see commonalities amongst callers and see if there is information missing on your site that you could add to expedite the conversion process.


The best lead management tools will help you manage leads from critical channels, like email. MarketingCloudFX includes EmailMarketingFX, which is an email marketing tool that enables you to create, send, and manage campaigns in one place.

Our email marketing software enables you to use advanced segmentation to send tailored information to qualified leads. By sending more relevant information as a part of your lead nurturing process, you can nurture these leads to convert.


Our lead management software enables you to track your search engine optimization (SEO) performance to see if you’re generating valuable leads. When you can analyze how you perform is search results, it makes it easier for you to optimize your strategy to drive more leads.

AnalyticsFX lets you do it all, from tracking keyword ranking to changes in your site’s visibility. You can keep tabs on your SEO efforts and see what’s working to drive leads and what needs improvement.


When you invest in lead management solutions, you want software that will help you nurture leads as well as get them to convert. Many purchase decisions aren’t made instantly — it can take time to get leads to buy.

With LeadNurtureFX, you can keep your brand top-of-mind for these leads. You can create workflows that enable you to nurture leads towards conversion. These workflows help you automatically send the right information to your audience to help nudge them towards making a purchase.


Did you know that 92% of users trust recommendations over a brand?

Reviews are critical to helping you build trust with your audience and turn browsers into leads. With ReviewBoostFX, we help you leverage the power of positive customer reviews. Our software will help you earn more high-impact reviews from happy customers.

This increase in reviews will help you attract more leads and make them more likely to buy your products or use your services.


Wouldn’t it be great if you could see what your audience sees? With our lead management software, you can. VisitorRecorderFX enables you to understand how visitors interact with your site.

This feature provides you with video recordings that show you how people browse through your site. This valuable information enables you to see where leads may fall off or get lost on your website. The result?

The ability to change parts of your website where users stop interacting.


In today’s market, you have to pull out all the stops to make your audience feel valued by your company. Personalized experiences are a must if you want to earn leads, which is why PersonalizeFX is such a critical component of our lead management software. With PersonalizeFX, we help you tailor your audience’s online experience.

Whether it’s their location or previous actions, our software enables you to deliver the right message at the right time. We create innovative ways for you to reach your target audience and move them towards conversion.

Why choose MarketingCloudFX as your lead management tool

As you vet through the best lead management tools, you want to know what makes a tool the best on the market. Our lead management software integrates with other programs you’re already using, is backed by experts, and offers monthly lead reports helping you stay on top of your leads.

Here are three reasons why you’ll want to choose MarketingCloudFX:

1. It can link up with your current CRM software

When choosing the best lead management tool, you want one that is flexible and can work with other tools, especially your customer relationship management (CRM) software. You don’t want to have to manually log all your data in MarketingCloudFX to use the tool effectively. That’s why we’ve made MarketingCloudFX easy to integrate with your current CRM.

Our software has built-in CRM connections that enable you to use your current platform to help manage leads that you track through MarketingCloudFX. Don’t have a CRM platform yet? No problem!

Our software, Nutshell, integrates perfectly with MarketingCloudFX. Nutshell enables you to manage all your data about leads to maximize sales and increase revenue for your business.

Learn More About Nutshell

2. It’s backed by a team of experts

When you choose your lead management tool, you want to choose one that has a team of experts behind it. Whether you have questions about how to use it or run into problems, you want to ensure you can contact an expert to get help. At WebFX, we have a team of over 250 experts that can help you manage your leads, use our software, and address any questions or concerns.

We can help you navigate your lead management to ensure you’re driving the best results for your company.

3. It provides you with monthly lead tracking

When you’re using lead management software, you want to ensure that you can monitor your marketing efforts and optimize them as necessary to improve your campaigns. At WebFX, we provide you with a monthly lead tracking report that enables you to see what leads you’re obtaining and if your strategies work. This insight allows you to make more informed decisions about your website, so you can maximize results.

Invest in the best lead management tool for your business

If you’ve been searching for the best lead management tool, your search is over.

MarketingCloudFX is everything you need to help you obtain, nurture, and monitor leads for your business. You can feel confident that our software will help you drive the results you desire. We’ve already driven over 24 million leads for our clients in the past five years alone.

We can help your business drive more credible leads that turn into sales and revenue for your company. Want to learn more about how MarketingCloudFX will help you gain more valuable leads? Contact us online or call us today at 888-601-5359 to speak with a strategist!

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