Lead Generation Technology

Lead generation software is one of the most useful types of digital marketing technology. These tools enable you to track leads and help you turn them into new customers.

Lead generation software can help you with the following:

  • Lead tracking: Keeping information about your leads organized
  • Call tracking: Transcribing phone calls with leads
  • Company tracking: Gathering information about the company a B2B lead works for
  • Website content personalization: Customizing your website’s content to the interests of individual leads
  • Lifecycle email automation: Sending pre-written emails to leads to convert them into customers

Want to learn more? Check out these articles on lead generation software:

To learn some of the basics of lead generation technology, check out our list of the five best lead generation tools below.

The 5 Best Lead Generation Tools

Are you looking for top-ranked lead generation tools to grow your business? Do you want software that will make generating and managing leads easier and even automated?

Getting people to your website is only half of the battle. The other part is knowing how to generate leads to take your visitors from being a casual site browser to a loyal customer. This is accomplished through using the right lead generation tools.

Because lead generation tools and software are so important to your business’s success, we’re going to share some of our favorites. Many of these are the best lead generation tools that bring businesses like yours hundreds of leads.

These tools will help your business regardless of what industry you’re in. They’ll also work for any kinds of leads you’re looking for, such as email signups, product demos, contact us forms, surveys, webinar signup requests, and more.

1. ActiveCampaign

Even though it may seem outdated, email marketing is the most powerful way to generate leads for your business. After you’ve gotten site users’ contact information through a form, survey, or other means, that’s only the first step to converting them. You must develop a relationship with your email lists to build trust and deliver value. That’s where email marketing comes in.

ActiveCampaign has an amazing arsenal of features for businesses of all types and at affordable prices. Here are a few of the features available with this email marketing software:

  • Create custom forms
  • Tagging contacts for segmentation
  • Templates for increased ease of use
  • Manage and group contacts easily
  • Detailed data analysis and reporting on campaigns
  • Create and automate emails and email drip campaigns

Even though this software is easy to use, ActiveCampaign has a free course of video tutorials to help users have the best experience possible. This email marketing software will save you hundreds of hours nurturing your current and prospective customers.

2. Proof

This is an amazing lead gen tool that will increase your conversion rate at an unbelievable pace. Proof understands that generating leads is vital for your business, so that’s why they focus on increasing your business’ trust and authority on your site.

They accomplish this through using the powerful tool of referral — word of mouth. Experts in the industry refer to this as social proof — feedback from your current customers to get prospective ones to convert.

Proof shows users on your site a variety of stats that relate to other user’s recent activity on your website. This can be a live visitor counter or listing the total number of people who recently took action on your site. Through using Proof, your site can also have live chat support, unlimited notifications, unlimited domains, and A/B testing, to name a few.

3. ClickFunnels

This lead generation software enables you to create landing pages that will guide users through the sales funnel. With over 107,679 current users who generated about $12.1 billion in revenue, it’s clear that this landing page-building software works to convert visitors into leads.

Easily guide your users through the sales funnel by creating a series of landing pages that are completely customizable to what you and your business needs. The best part is that you don’t need to know how to code to build beautiful landing pages. Here are a few features that entrepreneurs are loving:

  • Drag-and-drop landing page builder
  • Smart shopping with a one-click to cart to get upsales
  • Email and social media marketing automation
  • A/B test landing page variations

4. MobileMonkey

The way people communicate has changed over the last few years, so it’s important that businesses change their communication styles as well. That’s what MobileMonkey enables companies to do with one simple lead generation tool.

MobileMonkey is a chatbot builder and automation platform that will help you create chats across a variety of channels. The best part is that you can use this chat campaign content over and over again, so you generate leads without doing much once you’ve set up the automation.

5. Survey Anyplace

Asking people to complete surveys, whether it’s a customer satisfaction survey, a political survey, or a survey for a university study, is not a new concept. However, Survey Anyplace has taken this classic approach and made it so your target audience wants to answer your questions!

How do they do this? It’s simple. They allow you to provide those who complete the survey something in return for their time. By using Survey Anyplace, your respondents can have a report based on their answers immediately after completing the survey.

As a business, you can provide them with information on the best products/services you offer to answer their questions or an exclusive offer. The principle to undersell and overdeliver is important to any business plan, and you’ll accomplish that through using Survey Anywhere.

Upgrade your lead generation toolkit with LeadManagerFX

Having the correct tools to generate leads that convert will bring your company more business and give you more time to do what you love through the automation available with these tools. Even though these tools save your company time and money, it’s also important to organize, track, and manage your leads after you’ve earned them.

That’s where LeadManagerFX, our lead generation management software, comes in handy. We’ve created this software with you in mind because we know it can become overwhelming to keep track of all your leads, understand their needs, and remember where they are in the sales funnel.

Our software provides you with a database of reports about what devices are most popular with your audience, which channels your leads use the most, which specific forms are generating leads the best, and so much more. Request a free quote or learn more about our software and how it’s helped thousands of businesses manage and convert their website visitors into loyal customers.