Matthew GibbonsLead Data & Tech Writer
- 6 minute read
- Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
Let’s face it: Search engine optimization (SEO) is essential for your company’s success. A whopping 93% of all online user experiences begin with a search engine, so if you don’t optimize your marketing for platforms like Google, you’re missing an opportunity to obtain valuable traffic. But SEO doesn’t happen by itself.
For it to work, you must craft an SEO strategy that optimizes for Google search in all the right ways. So, how do you do that? Below, we’ll go over seven SEO tips that will drive results for your business.
Read on to learn more, and then use our SEO checker to see where your marketing currently stands! SEO Checker provides data on key metrics to give you:
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7 stellar SEO tips to drive leads and conversions
SEO may seem like a vast and complex subject, but you can still drive results in simple ways. Here are seven ways to give your business an SEO boost and improve your lead generation.
1. Improve the user experience
One of the best ways you can boost your SEO strategy is to improve the user experience on your website. Even the most effective SEO is useless if people leave your site immediately after arriving due to having a poor experience. Beyond that, though, Google adjusts its rankings based on user behavior.
So, if it sees multiple users behaving in a way that indicates a bad user experience, it will rank you lower. You can achieve a better user experience in multiple ways, including:
- Using more white space on your web pages
- Breaking up paragraphs
- Using bulleted and numbered lists
2. Craft compelling title tags and meta descriptions
Another way to get an SEO boost is to improve your content’s ability to attract readers. Your campaign might succeed at getting your content in front of people, but it won’t matter if they don’t see that content as something worth clicking on. An easy way to make your content more compelling is to use your title tags and meta descriptions — that is, the title and text blurb that appears for each page listed in Google search results.
When your tag and description are engaging and appealing, more users will click. A quick way to optimize your titles and metas is to integrate numbers and emotive adjectives into both. For example, an appealing title could start off with “10 Awesome Tips for…” The numbers will jump out at people, and the adjectives will entice them.
3. Optimize your images
There are so many ways to optimize the text on your website for SEO that it can be easy to forget about optimizing your images. But ultimately, images are just as important to get right. One way to improve your website images for SEO is to compress them so they don’t make your pages run slowly.
Another, though, is to use alt tags for all your images. Alt tags are pieces of text — short descriptions, essentially — that you attach to images. They give images context in Google’s algorithms, which can help determine the context and relevancy of your page.
Furthermore, they improve the user experience for people with screen readers and provide users with a description if the image doesn’t load.
4. Boost your page load speed
Our next tip for improving SEO is to optimize your page load speed — in other words, to get your pages loading faster. Over 83% of users expect pages to load in three seconds or less, and you don’t want your site to fall short of this expectation. Ideally, the pages on your website should load in one or two seconds.
Three seconds may not sound like long, but for a page load speed, it’s quite a while. You can do several different things to help your website load faster, including:
- Caching pages
- Minifying code
- Limiting redirects
- Compressing images
When your pages load quickly, users won’t grow impatient and hit the back button. Instead, they’ll stick around to read your content.
5. Implement responsive design
Another fundamental tactic for improving SEO is to implement responsive design. Responsive design is the practice of optimizing your website for a mobile format. The last thing you want is for users to visit your website on their phones, only to find it’s difficult to use.
But responsive design isn’t only important because of the user experience. It also determines how your website ranks in Google. Google ranks websites based on their mobile format, so if your site doesn’t practice responsive design, it won’t rank.
Make sure that each page you design is separately optimized for mobile and desktop formats so that it will look good and function properly no matter what device visitors use.
6. Earn backlinks
One of the ways Google determines how highly to rank something is by looking at how many external links lead to it. If a page has been linked to on multiple authoritative websites, Google views it as being more reputable, and ranks it higher. That’s why it’s so valuable for you to obtain backlinks when you can.
Whenever you publish a new piece of content, you can reach out to external websites in your industry and ask them to link to it on their own pages. By taking this action, you will give your content a huge SEO boost. While it’s good to aim for multiple backlinks on each page, quality is more important than quantity.
Rather than obtaining backlinks from fifteen low-quality websites, you should strive to get backlinks from a few highly trusted sites.
7. Harness local search
Last on our list of SEO tips is to do local search. Whenever someone searches for a keyword that ends with the phrase “near me” or “in [a specific city or region],” Google recognizes it as a local search, and delivers results based on the user’s geographic location. For example, someone could search for “car repair shop in Annapolis,” and Google would register it as a local search.
It would return results specific to Annapolis, and would also display listings from Google Business Profile. You can harness this local search algorithm for your SEO by crafting content specifically designed to target local search keywords. If you run an electronics store in Athens, Georgia, you could write a blog post that targets “electronics store in Athens.” You can also create a Google Business Profile page, where you’ll input information like your company’s location and contact information, to appear in those listings.
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Matthew is a marketing expert focusing on the SEO & martech spaces. He has written over 500 marketing guides and video scripts for the WebFX YouTube channel. When he’s not striving to put out some fresh blog posts and articles, he’s usually fueling his Tolkien obsession or working on miscellaneous creative projects.
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