8 Best Social Media Analytics Tools To Use in 2024

Want to know why some of your social media marketing tactics are working and others aren’t? With the right social media analytics tool, you can get those answers and more.

Today we’ll talk about some of the top social media analytics tools available to marketers, and why tracking your social media analytics is a key step in managing a social media marketing campaign that brings a positive return on investment (ROI).

Looking for some assistance with your social media marketing campaign? WebFX’s marketing specialists have launched over 165,000 social media posts, contributing to the 20% average increase in ROI for our clients. 

Team up with WebFX today for social media marketing services by giving us a call at 888-601-5359 or contacting us online today.

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Social media analytics 101

Before we dive into the top social media analytics tools, let’s discuss some commonly asked questions about social media analytics.

What is social media analytics?

Social media analytics is the process of gathering and analyzing audience and social data from different platforms and applying those insights to your own social media marketing campaign to improve it.

Why track social media analytics?

Marketers track social media analytics for a few different reasons. Social media analytics help you gain a more comprehensive understanding of your social media audience and how they interact with your campaigns.

Through social media analytics, you can:

• Personalize campaigns to your audience
• Identify new audience segments to target
• Increase user engagement
• Encourage more conversions
• Inspire customer loyalty

Social media analytics allows you to make data-backed decisions about how your run your social media marketing campaigns and make those decisions with confidence.

How do you track social media analytics?

Most social networks have analytics tools built into their platforms for businesses, like Instagram Insights or Facebook’s Meta Business Suite. But while these tools are helpful for analyzing platform-specific data, the best way to track social media data is a social media analytics tool.

Social media analytics and dashboard tools allow you to track social media data from different networks in one place. Instead of jumping from platform to platform to collect data, social media analytics tools connect to your social media accounts and funnel data to one location.

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8 best social media analytics tools for marketers

There are dozens of social media analytics tools for marketers. If you’re new to social media analytics, the numerous options can feel overwhelming. That’s why we’ve gathered eight of the best social media analytics tools for marketers and businesses to use in 2024.

• Sprout Social
• HubSpot
• Hootsuite
• Google Analytics
• Rival IQ
• Keyhole
• Zoho Social
• BuzzSumo

Whether you’re a small to mid-sized business (SMB) or large enterprise, we’ve got you covered. Read on to learn more about some of the best social media analytics tools out there today.

1. Sprout Social

Key features: Customizable reports, competitor reports, team reporting

Price: Starting at $249/month

Sprout Social’s Analytics tools pull all your social data to one platform. This option is home to dozens of in-depth analytics tools like automated data collection, customizable reporting dashboards, and tracking tools. You can closely monitor the performance of your social media campaigns and your team.

2. HubSpot

Key features: Omnichannel automation, custom reporting, CRM integration

Price: Starting at $800/month

HubSpot’s social media analytics platform says it all in the name: it operates as the main “hub” where all your social data is collected and analyzed. With HubSpot, businesses can track and report on the ROI of their social media campaigns and compare performance across platforms.

3. Hootsuite

Key features: Social listening, reports based on goals, competitive benchmarking

Price: Starting at $99/month

Hootsuite’s social media analytics platform helps businesses to keep an eye on the performance of their own campaigns and their competitors. 

With competitive benchmarking and social scoring and listening tools, businesses can stay in touch with the happenings on key social media platforms and use those insights to position themselves for success.

4. Google Analytics

Key features: Integrations with other Google tools, customizable dashboards

Price: Free (or check out Google Analytics 360 and GA4)

As a proud Google Premier Partner, we can’t build this list of the best social media analytics tools without talking about Google Analytics. 

Google Analytics makes social media analytics simple through social plugins and intuitive reporting dashboards that show key insights about your social performance. Through Google Analytics (and Google’s host of other marketing tools), you can make the most of your social media data and use those insights to make data-backed decisions about your campaigns.

5. Rival IQ

Key features: Post analysis, hashtag analytics, social audits

Price: Starting at $239/month

Rival IQ streamlines social media analytics by offering follower, profile, and post engagement data for every company and channel your team manages. Get a comprehensive bird’s eye view of your social campaigns with scheduled reporting straight to your inbox and custom dashboards that show you the data and insights you need.

6. Keyhole

Key features: Influencer tracking, trend analysis, social listening

Price: Starting at $79/month

Keyhole gives you real-time insights into your social media campaigns so you can always make data-driven decisions. Know what your audience is saying about you through social listening tools and see how they’re interacting with you through profile analytics. 

Plus, keep an eye on your competitors with benchmark reporting and comparison tools.

7. Zoho Social

Key features: Zoho CRM integration, custom reports, revenue tracking

Price: Starting at $14/month

If you’re already using Zoho as your customer relationship management (CRM) provider, adding Zoho Social, their social media management and analytics platform, could be the next step. 

Zoho Social allows you to easily monitor the performance of your social media campaigns and create custom reports that help you track key performance metrics and monitor relevant trends.

8. BuzzSumo

Key features: Keyword tracking and alerts, trend analysis, competitor tracking

Price: Starting at $119/month

Instead of feeling buried under the avalanche of information social media can dump on companies, keep track of your most important data, trends, keywords, and events through BuzzSumo’s social monitoring tools. Monitor your organic growth and adjust your campaign as your content gains traction.

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Strengthen your social media analytics efforts with WebFX

Looking for a team that can help you with your social media analytics efforts? We’ve got you covered.

WebFX’s social media specialists and in-house revenue marketing technology, MarketingCloudFX, can help you simplify and strengthen your social media analytics efforts by pulling key insights from multiple platforms and storing them in one place.

Ready to get started? Contact us online today or call 888-601-5359 to learn more about how you can integrate MCFX into your next social media marketing campaign.