Google Analytics 360 vs. Free
Google Analytics is by far the most well-known and widely-used web analytics tool in the Internet marketing industry, and the company also offers a premium version with more in-depth reporting and analytics.
Google Analytics 360, formerly called Google Analytics Premium, is the successor to the standard web analytics tool created by Google. While the standard version is offered to any user free of charge, Google Analytics 360 is intended for enterprise marketing analytics. So if your company’s site attracts over 10 million visitors per month, or if you’d like to have access to a Google account manager 24/7, it could be the right choice.
Benefits gained from an enterprise web analytics investment
Today, businesses in all industries are operating in an online environment that is highly competitive and global in nature. The Internet is an effective medium for reaching customers and clients both around the world and right down the street, but much like any other channel, requires serious planning and management.
With the implementation of a web analytics tool like Google Analytics, any company can monitor and improve their site. And with tools like Google Analytics 360, large corporations can increase the power and ease of their analytics process with assistance from Google’s team, as well as access more comprehensive data reporting.
Google Analytics 360 vs. free Google Analytics
Google Analytics 360 is designed for large companies who want dedicated support and advanced reporting on top of all of the features and data reporting capabilities within the standard, free version. With a premium account, a company gets guaranteed data freshness of four hours at up to two billion hits per month and access to raw data and unsampled data reports.
The premium version also features 200 custom dimensions and metrics, allowing for enhanced customization of the way data is reported and presented. Users also have access to live technical support around the clock through email and chat.
For a more detailed explanation of both versions, refer to the Google Analytics comparison chart below.
Google Analytics Comparison Chart
| Features | Standard Google Analytics | Google Analytics 360 |
|---|---|---|
| Advanced Analysis | ||
| Funnel reporting | Basic | Advanced, customizable |
| Attribution modeling | Basic | Advanced |
| Cross-property roll-up reporting | ||
| Number of views per property | Max 200 | Max 400 |
| Custom dimensions and metrics per property | 20 | 200 |
| Data freshness | Not guaranteed | Guaranteed 4 hours under SLA |
| Unlimited data | ||
| Unsampled reporting | ||
| Access to raw data | ||
| Support | Self-service help center and community forums | Services, support and SLAs provided by Google and global partner network |
| Cost | Free | Pricing based on hit volume, invoiced monthly |
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How much does Google Analytics 360 cost?
If your company is a large enterprise looking to take your data to the next level, then Google Analytics 360 may be for you. But as with all premium Internet marketing platforms, there is a cost.
Google Analytics 360 users are charged monthly according to the number of hits sent to the platform. Most businesses will pay the base price, but if your business sends a higher number of hits, you’ll be bumped up to a higher pricing tier. Google doesn’t provide pricing information online, but you can contact Google to learn more about platform pricing.
Looking for professional marketing analytics help?
Still trying to decide between Google Analytics 360 vs. free? Looking to integrate an enterprise level analytics premium solution for your website?
WebFX can help. Call 888-601-5359 or contact an expert online today.
