Is Internet Marketing Cost-Effective?

Why is digital marketing cost-effective?

Digital marketing is cost-effective for the following reasons:

1. Digital marketing is cheaper than traditional methods
2. Digital marketing reaches your customers where they are
3. Digital marketing offers precise targeting
4. Digital marketing allows for real-time analytics

Getting rid of tactics and strategies that don’t show positive ROI is never a bad idea, but ultimately, every business needs some form of marketing in order to attract customers and generate revenue. And if you’re one of the many business owners looking to do so in a cost-effective way, it may be time to look to digital marketing.

Many digital marketers (ourselves included) are repeatedly asked the question, “Is digital marketing cost-effective?” The answer is a definite yes — and on this page, we’ll explain why.

4 reasons why digital marketing is cost-effective

There are a variety of reasons why digital marketing is as cost-effective as it is, including:

1. Digital marketing is cheaper than traditional methods
2. Digital marketing reaches your customers where they are
3. Digital marketing offers precise targeting
4. Digital marketing allows for real-time analytics

Let’s look at each of those in more detail.

1. Digital marketing is cheaper than traditional methods

In the early days of marketing, businesses depended on print ads, billboards, direct mail, radio spots, and TV ads. And while these marketing methods can certainly work — even in a digital age — they come with a hefty price tag.

Printing, distributing, and paying for ad space isn’t cheap. In fact, this post breaking down the cost of advertising for each medium shows that they can be extremely expensive.

But if you already have a website, starting to market online can be as simple as tweaking the elements on your site to improve your chances of ranking well in search engines. Of course, there are costs associated with getting professional help with this, but that leads us to our next point.

2. Digital marketing reaches your customers where they are

In addition to its lower cost, another clear benefit to digital marketing is that your customers are already there. The vast majority of Americans are Internet users, which means that you have the potential for reaching a huge amount of people.

In short, the Internet is where people spend their time, which means that if you want to reach them, you should be there, too.

Even if you operate locally, digital marketing can help you find your audience and bring them to your location. For example, an orthopedic marketing campaign could use the Internet to make users aware of a local center, as well as educate them about that center’s staff, treatment options, and more.

3. Digital marketing offers precise targeting

One of the best things about digital marketing is that it allows you to target a very precise audience. That’s different from mediums like TV and billboard advertisements — with those formats, you’re essentially broadcasting your marketing to whomever happens to turn on the TV or drive down a particular road.

But with digital marketing, you can target specific demographics, locations, behaviors, and interests to ensure that your campaigns only appear to the exact group that makes up your target audience. As a result, you don’t end up wasting marketing spend on users who aren’t interested in buying from you.

That means you save quite a bit of money in the long term.

4. Digital marketing allows for real-time analytics

Finally, digital marketing allows you to get a real-time view of how your campaigns are performing. You can see which campaigns are driving the most conversions, which demographics are responding the best, and which marketing materials aren’t generating results.

That allows you to reoptimize your campaigns very quickly to account for what you’re seeing. If something isn’t working, you can either stop doing it or find a way to fix it. And if something is working, you can look for ways to repeat that success in other campaigns.

That constant, real-time optimization allows you to create much more effective campaigns than you’d get in non-digital formats, where it’s harder to track results. As a result, your digital campaigns will end up having a much higher ROI, making them more cost-effective.

Common cost-effective marketing channels

If you’re still not sold on the cost-effectiveness of digital marketing, or don’t have the money to invest right now, here are a few methods that you may want to try:

• Email marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing

Learn more about each one below.

Email marketing

If you only choose to test out one online marketing strategy, we recommend email marketing. Email marketing typically costs $51–$1,000 per month, and it has one of the highest ROIs of any digital marketing channel ( on average, $36–$40 earned for every dollar spent).

That being said, email marketing is only effective when done right. Only contact people who have opted into your emails, and provide information that is genuinely useful to them.

Search engine optimization (SEO)

SEO is among the most useful digital marketing strategies — and it’s also among the most cost-effective. In fact, 50% of marketers state that SEO provides a better ROI than any other strategy.

On average, SEO costs $1,000–$5,000 per month, although of course that amount varies depending on the specifics of your strategy.

Pay-per-click (PPC) advertising

Paid advertising might not seem as cost-effective as SEO or email marketing, since it literally has “paid” right in the name — that indicates you’ll be spending money on it, right? Well, yes — but the thing about PPC is that you only pay when someone clicks on one of your ads.

That means you don’t waste any money on impressions that don’t go anywhere. You’re only paying for the ones that actually drive engagement and (in many cases) revenue. That means even though PPC costs $1,000–$10,000 per month on average, a strong PPC campaign will earn back far more than that!

Social media marketing

Social networks like Facebook, Twitter, and LinkedIn can work wonders for attracting customers and building relationships with them, and they’re all completely free to join. If you’re not currently on these three platforms (at the very least), it’s definitely worth the time to set them up.

Social media management typically costs $100–$5,000 per month, depending on how heavily you want to invest in it. Even if you invest a lot, though, that investment will likely generate enough leads and revenue to offset the cost by a good margin.

Need help creating a cost-effective digital marketing plan?

If you’d like to try some of the above methods, or any other online marketing strategies, feel free to reach out! Our talented team of digital marketers is happy to help you develop an online presence, reach new customers, and generate revenue for your business.

Just call us at 888-601-5359 or contact us online today to get started with our digital marketing services!