5 Ways to Stretch Your Marketing Budget Online
Does this sound familiar? Most marketing managers have heard it at least once during their careers, and you can be sure you’ll hear it a few more times in your line of work.
Often, CEOs and other decision-makers may say this in relation to new ideas for Internet marketing. After all, if broadcast and print advertising cost so much money, how could you possibly have the budget for more marketing initiatives?
The good news is that you can do a lot online with even a small budget.
Below, you’ll find the five most common and cost-effective ways to market online without breaking the bank.
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1. Expand your site with basic content
By “basic content,” we’re referring to pieces like blog posts and articles.
Blog posts are great because someone on your marketing team can write one in a few hours, post it, and promote it for free on your company’s social media accounts. Blogs topics can revolve around industry news or your expert opinion. By regularly updating a blog with these kinds of posts, you can show readers that you’re a trustworthy expert in your field.
You can do the same for article pages, as well. The only choice you have to make is what topics you’ll cover.
Articles are excellent ways for you to preemptively answer common questions in your industry. That helps you rank well in search engines for certain keywords that are valuable to your company, which then drives traffic to your site.
And every person you attract to your website is another potential customer!
2. Repurpose existing content
Along the same lines of creating new content for your site, you can also repurpose existing content that’s done well with your audience.
For example, if you have an exceptionally popular article that attracts a lot of traffic to your site from search engines, you can turn that article into a downloadable guide.
To do that, you just need to address the same topic, but more in-depth. Go into minute details that will help someone in your audience solve a problem or accomplish a task, so they can see for themselves that you really know your stuff.
Plus, when you create a download, you can ask users to give you their email addresses, then add them to your lists for email marketing campaigns.
3. Email marketing
Cost: Pennies per message
Speaking of email marketing, that’s another low-cost, high-return strategy to build your company’s revenue.
Once you’ve built up an email list with your downloads and other incentives, you can send messages to the people who signed up and encourage them to click to your site.
That may entail offering them additional information, more free downloads, or simply the opportunity to become a customer.
Regardless of what you offer, you can automate your email marketing and reach your customers for a fraction of the cost of direct mail.
4. Find low-cost, low-competition, high-value PPC keywords
Cost: Pennies per click
Another smart and cost-effective marketing strategy is pay-per-click advertising (PPC). PPC systems like Google Ads usually work on auction systems, where you can bid for your ad to show up for certain keywords.
Depending on the keyword, those bids can be as little as a few pennies per click. And you only pay if someone clicks!
In other words, if you research your industry and find long, descriptive keywords with low costs, you can target those keywords with new pages, create an ad for them, and pay a few cents for new potential leads.
Yes, it may cost you a few cents for every click. But with well-made pages, you can recoup that cost and turn a profit in no time!
5. Make everything easy to share
One of the best ways you can market online is to make everything on your site easy to share.
That means including buttons on your pages for Twitter, Facebook, Pinterest, LinkedIn, and any other major social network that you want to use.
Then, when people go to your site and find helpful content, they can share it and promote it for you on their own social media accounts!
It may not sound like much, but social media keeps people in touch with their friends, and people trust what their friends say about companies.
So if you can get one person to share your content, all of their friends see it. Then, one of their friends can share it again, and more people will see it. That cycle can repeat at any time, since you make it easy for your readers to do it.
WebFX can help your company make the most of its budget
If you have a tight budget, and you’re not sure where to start with Internet marketing, WebFX can help. We understand that not every company wants to spend hundreds of thousands of dollars on elaborate campaigns, and that’s why we work with each of our clients to create custom solutions.
Contact us today to talk to one of our experienced Internet marketers and start marketing online!