Are you trying to attract new dancers to your dance school but aren’t sure how to reach them? With a pay-per-click (PPC) advertising campaign, you will obtain leads that are interested in joining your dance studio. This method involves creating paid ads that appear at the top of search results on search engines like Google.
There are numerous benefits of using PPC to reach new leads for your business. On this page, we’ll provide you with four benefits of using a PPC campaign to attract new dancers to your studio.
Keep reading to learn more about the benefits of PPC, or call us today at 888-601-5359 to speak with a strategist about creating a custom PPC campaign.
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1. You target qualified leads
With PPC, you can target and connect with people who are specifically looking to join a dance school in your area. This is one of the best benefits of PPC because it increases your opportunity to earn valuable leads.
When you run a PPC advertising campaign, you set a target audience you want to reach. Google enables you to target people that are interested in your dance school. You can target them based on demographics, socioeconomic status, occupation, hobbies, and interests.
Google makes it easy for you to target only the people interested in your business. People in your target market will be the only ones that see your ad. This means that your money goes towards reaching people interested in joining your dance school.
With traditional marketing methods, it’s challenging to directly target people who are interested in your dance school. If you advertise your dance school on a billboard, not everyone who sees your ad will want to join your dance school. Your ads end up reaching people who are and are not interested in your dance school.
Instead of wasting money on leads that aren’t interested in your business, you can invest your money in targeting people who want to join your dance school.
Targeting specific leads enables you to obtain more valuable leads for your business. If you’re specifically reaching out to people you think will be interested in your dance studio, you’re going to attract those leads to your page. You’ll drive leads to your page that are more interested in joining your dance school.
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2. You control your campaign
When you run your PPC campaign, you have complete control over it. Google enables you to make important decisions about your campaign and customize it to help generate the best results for your dance school.
Google allows you to choose the information you want to put in the ad. There is an option to use ad extensions, which allow you to share more information with your audience. This includes extensions such as call extensions, sitelink extensions, and location extensions.
Ad extensions allow you to provide more information for your audience that convinces them to click on your ad. Something as simple as adding your address to the PPC ad can get more people to click on it.
Aside from the information, Google gives you complete control over when you run your campaign. You decide the time of day you want your ad to run. This means that you can target your audience when you know they’re most likely to be online.
You also choose how long you want your ad campaign to run. If you’re running a week-long special and want to advertise it, you can set your ad to only run for the week of that sale. It could be a discount or special sign-up package offer that people will receive from clicking on your ad.
Google allows you to set your campaign to run for hours, days, or weeks. It gives you the flexibility to set up a campaign that works for your dance studio.
Lastly, PPC gives you control over your budget. When you set up your PPC ad, you choose how much you want to spend on your campaign. Whether it’s $100 or $1000, you set up an amount that works for your business.
It’s important to note, however, that the amount you choose to spend will affect your campaigns’ success. You won’t see as great of results with $100 as you would with $1000. It’s best to settle on an amount that is enough to drive results but also fits with your budget.
3. You only pay when people click on your ad
One of the most unique features of PPC is you only pay when people click on your ad. This means that your budget is going towards leads that are interested in converting.
You don’t pay for impressions. This means that even if leads don’t click on your ad, they’re still getting exposed to your brand. You can build up brand recognition, which leads to more conversions down the line for your dance school.
When you only pay when people click on your ad, you’re putting your budget towards leads that are interested in your business. These are people who take the time to check out your site and consider choosing your dance school. Your budget is going towards leads that are more likely to convert.
This means you have the opportunity to earn a better return on investment (ROI) for your business. If you’re attracting leads that are specifically interested in your dance school, they’re more likely to convert and help you a profit. It’s a low-cost method that can have a high return for your dance school.
4. You can easily monitor your campaign
When you invest money into a campaign, you want to know that it’s working. You want to get the most out of your budget. With PPC, you can monitor your campaign the minute you launch it.
Google makes it easy for you to monitor your campaign’s performance. You can track metrics like impressions, clickthrough rate (CTR), and conversions. It helps you better understand how your audience interacts with your ad.
When you log into your Google Ad account, you can track all these stats in your dashboard. Google makes it easy for you to see metrics that are important to your campaign.
You want to monitor these metrics and actively make changes to your campaign. If there are elements that aren’t successful, it’s an opportunity for you to improve your campaign to help it produce better results. You can make changes to your PPC campaign to help your dance school earn more valuable leads.
Drive new dancers to your school with a PPC plan from WebFX
If you’re ready to get new dancers into your studio, a PPC campaign will help get them there. PPC ads are great for helping expose your brand to new leads and attracting them to your page. At WebFX, we have over 25 years of experience creating PPC campaigns that drive valuable results.
When you partner with us, you’ll get a team of 500+ experts working on your campaign. As a full-service digital marketing company, our team specializes in PPC campaigns. We’ll help you create a PPC campaign that enables you to obtain new dancers for your dance school.
If you’re looking for a PPC company that knows how to drive results, look no further than WebFX. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We focus on driving valuable results that help our clients grow.
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