Do you want to reach more patients for your OBGYN office? Pay-per-click (PPC) advertising can help!
On this page, we’ll take a look at five of the key benefits of PPC for OBGYNs, as well as five PPC tips your practice can start using today.
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What is PPC?
PPC is a paid advertising strategy that allows marketers to bid for placement in search engines for specific keywords. In other words, PPC allows you buy visits to your site instead or earning them organically with SEO.
Google AdWords is the most popular PPC platform today, and allows advertisers to earn placement in Google search results for keywords and phrases related to their business.
With PPC, you can reach more qualified leads online and attract more patients to your practice — all without exceeding your budget.
Why do OBGYNs need PPC?
Let’s take a look at five benefits of PPC for OBGYNs.
1. You only pay when people click your ads
One of the main benefits of PPC is that you only pay when people click on your advertisements.
With traditional advertising, there is no way to guarantee that your target audience will see your ads. However, since PPC targets people who are already searching for your services online, you’ll avoid wasting money trying to reach people who aren’t likely to become patients.
With PPC, you know exactly where your money is going, and you can easily tweak your campaigns to get the greatest possible ROI.
2. You set your budget
With PPC, you can also set your max budget and put a daily cap on your PPC spend to avoid over-spending.
It’s important to note that if you’re targeting highly competitive keywords, you may need to increase your spend in order to see results from your PPC campaigns. Fortunately, you can adjust your PPC spend at any time with the click of a few buttons.
If you’re looking for an affordable way to market your OBGYN practice online, PPC is a great option.
3. You can reach your target audience
PPC also offers a number of targeting features that allow you to reach your target audience at the right time with ads that resonate with them.
For example, you can target searchers based on location, language, demographics, and even the type of device they are using to search online.
With this level of targeting, you can reach exactly who you want — people who are most likely to become patients.
4. You don’t have to wait for results
Unlike SEO, which can take weeks to show results, PPC starts working the minute you launch your ads.
If you’re looking to increase site visits and leads quickly, PPC can make it happen. And it’s a great way to establish your practice in search results while you wait to achieve organic rankings.
5. You can use PPC data to inform other marketing channels
PPC data is also extremely valuable, and you can use insights from your campaigns to inform other marketing channels.
For example, if you want to know if a certain set of keywords converts well, you can test it out with a PPC campaign. If the results are positive, you may want to consider including those keywords in your SEO strategy to reach even more potential patients online.
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5 PPC Tips for OBGYN
Now that you know some of the benefits of PPC, let’s take a look at five PPC tips your OBGYN practice can start using today.
1. Take advantage of ad extensions
Google AdWords offers a number of ad extensions that allow you to expand your ads with more information about your business.
For example, you could add a location extension that displays the location of your practice and encourages more patients to visit. Or you could add a review extension that highlights third-party reviews of your practice. This is a great way to increase social proof and help people feel more confident in their decision to choose your OBGYN practice.
Ad extensions are a great way to optimize the performance of your ads and increase click rates.
2. Optimize your landing pages
You’ll also want to take time to optimize your landing pages.
The text on your landing pages should correspond to ad copy so that site visitors know exactly what to expect. And your landing pages should target the same keywords as your PPC ads.
Landing pages play a role in the quality score of your ads, so the better they are, the easier it will be for you to get the results you want from your campaigns.
3. Launch mobile ads
Today, 60% of searches take place from mobile devices. So if you want to get the most out of your online presence, your ads need to cater to mobile users.
To start, you’ll want to set up click-to-call on your ads so that mobile searchers can click your number to contact you from their smartphones. You can also optimize your PPC landing pages for mobile users by making sure that they are responsive and load quickly.
Launching mobile ads will help you earn more leads and reach more potential patients online.
4. Don’t forget about remarketing
Remarketing is a powerful PPC tool that allows you to display ads to people who have previously shown an interest in your practice.
For example, if someone visits your website, you can use remarketing to remind them of your practice as they browse other sites online. Maybe someone was researching OBGYN practices near them, landed on your site, but got distracted before calling you to schedule a visit.
Remarketing can help remind them to call your practice. Even if they don’t schedule an appointment right away, they will be more likely to remember you in the future and even recommend you to friends and family members who need your services.
5. Evaluate and optimize
Finally, it’s important to monitor and evaluate your campaigns.
With AdWords conversion tracking, you can easily see how many website purchases, phone calls, newsletter signups, and more result from your PPC ads. You can also use Google Analytics to determine the number of new leads and conversions you’ve earned from each campaign.
Keeping a close eye on your campaigns will help you improve their effectiveness and make tweaks that help you reach more patients and earn more revenue.
Want to speak with an expert? Call us at 888-601-5359
OB PPC plans from WebFX
WebFX is an award-winning PPC company, located in Harrisburg, PA.
We offer custom PPC campaign management, and we publish our prices online so you can choose the plan that’s right for your OBGYN office.
In addition to our traditional PPC packages, we offer remarketing, mobile PPC, and social media PPC to help you get the most from your paid advertising campaigns.
Our team of PPC specialists will help you get the greatest ROI for your PPC campaigns, and we go above and beyond to ensure the happiness of our clients – and you can hear what they have to say for yourself by visiting our reviews and testimonials page.
Ready to start using PPC for your practice?
Want to learn more about launching a custom PPC campaign for your OBGYN office?
When you choose WebFX for your PPC needs, you can rest assured you’re getting the best possible results from your PPC campaigns.