You are probably aware of how much a website can increase foot traffic to your business. Your hospital or medical practice needs a professional, engaging, and user-friendly website that can attract potential patients and bring them into your office.
One solution to bringing in more patients is to utilize SEO, or search engine optimization. SEO can attract traffic so you can reach a broader audience, but once visitors arrive on your site, they need to get an accurate idea of what your practice has to offer.
Call 888-601-5359 to speak with a strategist about how WebFX can design a results-driven site for your practice, or keep reading to learn more about why web design matters within the medical industry.
First of all, you should recognize that the best websites are those designed by experts. If you are a web designer or developer, then build one on your own! However, if you do not have any form of technical know-how, and do not have the time to learn — after all, you have a practice to run — then it is best that you hire a third party web design company to help you achieve the best medical website design possible. This way, you are assured of the quality and the professional look of your site.
How do you make sure that the web designer you are dealing with will deliver a quality website that will help keep your professional medical business image? And how do you know if a healthcare website design agency is right for you? Here are some essential tips and best practices to determine whether you are dealing with a reliable web design professional or firm.
If you come across a web designer that will build your site entirely in Flash, turn around and run!
Making a website entirely based on Flash may look good, but overall it's not a good idea. The biggest reason it's a bad idea to make websites entirely in Flash is because search engines like Google can't read what's on a page when it's in a Flash program. That means your website can't rank well in search engine results, and your business won't receive nearly as much visibility as it would if it were coded in HTML. Plus, Flash sites take forever to load, and some applications can't work in certain browsers or mobile devices.
Flash can also cause problems for on-site navigational elements like sitemaps and breadcrumbs. These sections of your site need to remain in HTML so that search engines can easily index your website for future searches. If it's all done in Flash, Google, Bing, Yahoo!, and other search engines won't be able to see the extent of your hard work!
Finding a company that can create your website and incorporate essential medical seo services means your website will stand a better chance of showing up in Google searches, and that means more awareness for your potential patients.
Ask the companies you are evaluating if they have experience designing for physicians, hospitals, addiction treatment centers, or medical organizations. Those that do will almost certainly have a better idea about what potential patients want to see, not to mention SEO medical services. A healthcare website design agency — that is, an agency that specializes in medical practices — is likely to be a better fit for your needs than a general design company.
However, if a web design firm doesn't have experience in the medical field, you don't necessarily need to ignore them. It's just probably easier to work with someone who knows your industry and has a good idea of what to expect from you as a client. And let's not forget those SEO medical services that can help your website climb to the top of search engine rankings!
If a web designer talks about adding small amounts of text, single photos, or short videos on your pages, argue and argue well. It is true that putting too much content can make your site look boring and too wordy, but putting in too little will make it irrelevant and insignificant — and difficult to rank. In SEO, this practice is called "thin content," and it can hinder your abilities to show up in search engines before you even finish your site's design.
What you need is a web design that has excellent, well-written content to provide information and catch the interest of your audience. This content should also include the terms your audience uses to research issues relevant to your industry, also called keywords. The web design professional you choose should know that your site is written solely for the end users, but also crafted in such a way that it will rank well for search engines.
It's best to collaborate with a web design company to come up with medical web design content to give Internet users a reason to visit and stay on your website. A reliable Internet marketing firm can help your medical practice craft content that is search engine optimized while appealing to potential patients.
Websites for medical professionals should always be designed with search engines in mind. After all, if no one can find your website, you aren't going to get any patients. That's why SEO is so important.
Medical SEO services will ensure that your site is ranking for the terms and phrases most relevant to your local practice, hospital, or healthcare clinic. It will also make sure that there are no problems with your site, such as broken links, slow load times, or files infected with spam or malware.
Firms offering Internet marketing to doctors and hospitals should absolutely offer SEO. This simple marketing technique has the potential for an incredibly high ROI, and it gives you the chance to reach out to an audience that you couldn't touch before. If you work with an agency that doesn't offer SEO with web design, you should absolutely find one that does.
When you're evaluating healthcare website design agencies, there are a couple other minor details that you should keep in mind:
If you invest time in choosing a good designer, you'll enjoy better results than if you just pick the first agency you find.
At WebFX, we have the expertise and knowledge to provide you with the results that can grow your business. We know web design, web development, SEO, and other services that are essential to online success. Plus, we have the right technology and solutions to respond to your business's needs so you can get a custom-made plan specifically targeted to your company's plans for expansion. As a leading web design agency, we'll work to create a website for your medical practice that will help your business grow.
Contact us today to learn more about how WebFX can improve your office or practice's online presence.
Ready to get started? Call 888.449.3239 or contact us online to create an effective online presence for your medical business.