When most people use social media to influence their purchasing decisions, any business hoping to succeed needs a solid online presence. Even the health care industry is not immune to technology’s influence. If you can’t be found online — or your social media pages are lacking — you won’t bring in the level of business you could be.
While starting social media pages for your OB/GYN center is simple, employing an effective social media marketing strategy in the long term takes a bit more dedication and expertise. WebFX is here to help you understand the basics with five tips for using social media to your business’s advantage.
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1. Know your target market
Establishing a target audience is the first step in any marketing strategy. Different audiences may not react the same way to information depending on how you present it. For example, if your market is an older generation, they might not engage with slang-ridden posts as well as a more traditional, formal voice.
To understand your audience, create buyer personas that represent multiple demographics. Personas are specific examples of people who might benefit from your services. You can make a couple of them and target your posts to different personas so that your content reaches various audiences.
For an OB/GYN, your personas might include:
- A middle-aged woman looking to conceive a child.
- A teenager who needs her first pelvic exam.
- A young adult who has noticed an abnormality in her reproductive organs.
Consider demographic information like gender, age, interests, financial status, and anything else that might help you get a good idea of the people you serve. Once you’ve identified your target markets, consider which social media platforms they prefer. 84% of baby boomers gravitate toward Facebook, while TikTok is the most popular app for users under 18.
While you may already have a profile on certain sites, it may be worth branching out if you notice your market congregating elsewhere.
2. Integrate your brand identity
To make the best impression, you have to showcase your brand identity and unique aspects. Many corporate social accounts have made their way to acclaim through witty banter and sarcastic quips. But, if humor isn’t part of your brand, put yourself apart by offering more information and unique benefits than your competitors.
Even if you’re still working on fine-tuning your voice, you can ensure everyone knows it’s you by using your brand’s logo and design elements on your profiles. By using visual elements, people can begin to recognize your posts, and they’ll be more likely to remember your brand when they’re weighing their options for OB/GYN clinics near them.
3. Post regularly
Once your profiles are set up to represent your brand and you know who you want to reach out to, it’s time to start posting! The key to maintaining your social media presence is simple — post often and use a range of mediums. Most social media sites allow you to post:
You can also interconnect your profiles across platforms. You can post once and circulate your content across every site you use. The most successful brands constantly offer new information to their followers, posting at least once daily and engaging with their viewers.
As an OB/GYN clinic, there’s likely much information you can provide year-round that’s informative, relevant, and necessary. Consider content like:
- Posts detailing basic women’s health care activities someone can do at home.
- Infographics about mammograms and breast cancer during October — Breast Cancer Awareness Month.
- Videos introducing your staff, the services you provide, and the equipment you use to ease patient apprehension.
- Links to your website for upcoming events or new services.
4. Engage with your audience
Social media’s purpose is to connect people and let them interact with one another from anywhere in the world. When you put content out, you can expect to get responses, opening an informal dialogue space between you, patients, and prospects.
Most avid social media users love interacting with their favorite brands online and developing a more personal relationship with the business. This emotional component is one of the most powerful tools in advertising — 79% of Americans are more likely to be loyal to brands that understand them. They’re also more likely to share your business with their loved ones, giving you even more opportunities to grow your business!
5. Interact with similar businesses
As discussed in the previous tip, social media is all about connections. The more people — and brands — you connect with, the wider your reach. By partnering with sister clinics, parent companies and even equipment suppliers your business uses, you can simultaneously increase viewership and improve relationships.
Growing your social presence with WebFX is a walk in the park.
“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”Learn More About Our Social Media Services
Let WebFX enhance your social media presence
You’re doing important work in your OB/GYN clinic, and when emergencies arise at a moment’s notice, you might not have time to maintain your social media presence. If that’s the case, let WebFX ease some of your burdens.
Our social media services drive results and will push your online presence to new heights. We’ll assign you a social media expert so that your Facebook, Instagram, Twitter, or LinkedIn stays managed while you take care of what matters. We’ll develop a customized strategy that fits your needs to enhance your viewership and meet your specific goals.
If you’re ready to bring in new business, let WebFX help you through social media marketing. Call us at 888-601-5359 or contact us online to speak with one of our expert strategists. We’ll show you what you’re missing and bring new life to your facility’s marketing plan.