Are you looking to expand your presence online and obtain new clients?
If your answer is yes, then it’s time to invest in social media for orthodontists. Orthodontic marketing through social media lets you engage your audience, get them interested in your brand, and nurture them into patients for your practice.
On this page, we’ll provide you with five social media ideas for orthodontists. If you want to learn more about social media marketing, contact us online to learn about how our social media packages will help your practice grow.
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1. Choose the right platforms for your orthodontal practice
If you want to do orthodontist social media right, start by choosing the appropriate platform.
Many medical practices make the mistake of building a social profile on every platform without giving it a second thought. Just because these platforms are available doesn’t mean you have to use every single one!
Your business should focus on specific platforms where you know your audience will probably engage with your content. You'll get more out of your social media strategy when you focus on platforms that reach your audience.
So, how do you find the right social media platforms for your orthodontal practice?
First, start by knowing your options.
It's essential to establish which platforms are available so you can narrow your focus.
A few examples of social media networks you can use are:
These are the most popular platforms companies use to engage with audiences.
Look at your target audience to figure out the right platforms for your business.
You want to choose platforms where your target audience is likely to engage. Compare the demographic information of your audience to the demographics on social media to see where your audience engages and spends their time.
When you know where your audience spends their time, you can reach them and engage with them on the right platforms.
2. Run paid advertisements to reach new patients
Another social media idea for orthodontic offices are paid ads.
Social media platforms offer you the opportunity to run ads to reach your audience.
Paid social ads are an excellent way for you to reach people who haven't found your orthodontist office yet. These ads appear in prospects’ newsfeeds, exposing them to your brand and giving them the chance to discover your business.
To get started with orthodontist social media advertising, check out your platform’s advertising program. Each network’s advertising options vary slightly in what you can do and the type of ads you can run.
For example, Facebook offers a variety of advertisements you can run.
Your options include:
- Photo ads
- Video ads
- Slideshow ads
- Collection ads
- Carousel ads
- Dynamic product ads
- Instant Experiences
As you can see, Facebook offers multiple advertising options for your orthodontist office.
The ad types and style vary based on the platform, which is why you must investigate your network’s options before launching a campaign. Each ad type offers a different experience for your audience, so it's crucial to weigh your options before starting an ad campaign.
As you’re choosing your ad format and inputting your content, you’ll want to think about who you’re targeting with your ad. Platforms like Facebook offer advanced targeting that enables you to precisely target leads interested in your practice.
You can target people based on demographic information, for example, but you can go further by focusing on hobbies, interests, and browsing habits. This advanced targeting helps you reach more leads interested in your practice.
If you want to get the most out of your social media campaign, running paid advertisements is one of the best social media ideas for orthodontists. It will help you reach more people interested in your practice.
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3. Post organic content frequently on your social profile to encourage engagement
Once you have your social media platform selected, start posting content on your profile. Organic posts are an excellent way for you to promote participation and help people get more familiar with your brand.
The type of content you post depends on the platform. If you look at Facebook, you can post anything, from text posts to polls. Other platforms, like Instagram, focus on posting photos and videos.
Explore your chosen platform to see what type of content you can post.
You’ll want to share a variety of content to keep your audience interested and engaged with your content. If you post the same type of content all the time, your audience will lose interest.
When it comes to platforms that have fewer content options, like Instagram, you’ll want to make each post unique to help it stand out in your audience’s feed.
If you want to get results with your organic content, post often. People who follow your orthodontist office follow dozens of other businesses, as well as friends and family. It's easy for your content to get lost in their feeds.
By posting frequently, you’ll help more people see your brand in their newsfeed. Your posting frequency will depend on the platform and your audience. It will take some experimenting to figure out the rate that works best for your audience.
If you want to do social media for orthodontists right, post often to keep your brand in front of your followers.
For orthodontist offices too busy running their practice to create content, social media marketing services from WebFX can help. These services provide you with a dedicated social media team that manages and creates organic content for your social platforms.
These services make your life (and taking advantage of social media) easy.
4. Encourage user-generated content to showcase your brand
Building user trust is paramount to your orthodontist office’s success.
You can tell your audience how great your practice is and the quality of your work, but people will remain skeptical. They will turn to others to find out if your practice is worth calling for an appointment.
When 92% of people trust recommendations from other people over brands, you know you need to showcase the experiences of others to build trust. User-generated content provides the perfect solution to showcasing your brand while building trust with your audience.
Get user-generated content by encouraging your audience to post about your practice. Encourage patients to post pictures of their smiles or new set of braces. You can even use hashtags, tagging, and more to help your team find this content.
User-generated content helps you provide your audience with an authentic experience of your business. It’s a great way to build trust with your audience and show them how others like your work.
By posting user-generated content, you'll present your audience with an authentic experience of your orthodontic practice from the perspective of a patient. It's one of the best social media ideas for orthodontists looking to build trust with their audience.
5. Create a schedule to stay organized with your social media campaign
To have success with social media marketing for orthodontists, you must stay organized with your content. If you’re posting content on multiple platforms, it’s easy to feel overwhelmed and get disorganized with your content.
By implementing a social media schedule, you’ll help your office stay organized and committed.
A schedule is one of the best social media ideas for orthodontists who want to stay organized and consistent. Creating a calendar allows you to see what, when, and where you’re posting content.
It helps you create a more comprehensive social media campaign for your business.
When you create your social media schedule, you will better plan your posts and advertising campaigns. You can schedule to post similar content on different platforms for the same day, for example.
A schedule helps you create a more cohesive campaign for your business.
If you want to do social media for orthodontists right, take the time to build a social media schedule. It will help you stay organized and post content at the right time.
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Invest in social media for orthodontists today
If you’re ready to start reaching more patients through social media, you must invest in social media for orthodontists. The right social media plan will help you reach more interested leads, keep them engaged, and nurture them into clients for your practice.
At WebFX, we have over a decade of experience creating social media campaigns that drive valuable results for your business. In the past five years, we’ve driven over $1.5 billion in revenue and over 4.6 million leads for our clients.
You can count on us to help you drive the results you desire with orthodontist social media.