Enhance Your Web Design for Home Security Companies
WebFX guides home security companies in creating an effective website. With good design, a site can make a good impression, boost credibility, and guide users to conversion, improving business.
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insights from 185,000+ hours of professional services marketing experience
When marketing your home security business, you must consider your website. Without an effective website, you could miss out on traffic opportunities and conversions without realizing it.
Web design for home security companies is an essential part of your marketing plan. This page will break down home security web design into the following sections:
Keep reading to learn more, or call 888-601-5359 to speak with an expert about web design today!
What is web design for home security companies?
Web design definition
Web design is the process of optimizing your website to be aesthetic and functional for users.
Web design for home security companies means creating a website that invites users to work with your company for their home protection needs. Your website should convey your business’ knowledge and help customers feel secure when booking with you or buying your products.
Why use web design for home security businesses?
If you want homeowners to buy your security cameras or have you install a system, they need to know and trust your company. How do they do that? Most often by reading on your website.
Here are a few ways the web design can benefit your business:
- Make a better first impression: Did you know that 94% of first impressions relate to web design? You only get one chance to capture customers’ attention — if your site doesn’t impress, they’ll go to a competitor.
- Boost credibility: About 75% of website credibility comes from web design. Since trust is a huge part of home security, you want to show prospects that you put time and effort into your design — just like you will with their security.
- Guide users toward conversion: Your design can help guide users toward making a purchase. Having clear product or service pages, visible calls to action (CTAs), and photos can all encourage users to convert.
Your website is, essentially, your online storefront. If you don’t take care of your storefront, people will turn away, and you’ll miss out on sales.
Web design factors to know
Web design consists of many factors, but knowing the basics can help you get started. Photos, readability, spacing, and navigation are all essential elements.
Photos and videos
Almost 40% of users
stop interacting with a page if images fail to load.
Source: WebFX
Photos and videos can take a simple page and elevate it into an aesthetic piece. They can also break up text and show off your products and services to customers. You must incorporate photos or graphics onto your website to give users the best experience.
Some examples of photos for home security include:
- Product images
- Case studies
- How to install images or videos
- Diagrams
Readability
If you spend time creating and posting copy to your website, you want people to read and enjoy it. Your text should be large, spaced out, and easy to read to entice users. Most people won’t read every word, but they will skim to find the information they want.
Here are some factors to consider with readability:
- Using contrasting colors for the text and background
- Adding lists and headers to make the content more skimmable
- Targeting keywords to give your content purpose
Navigation
Your navigation setup will help users get around your site and encourage conversions. If you want to make the most impact, you need a consistent navigation setup. There are many kinds of navigation, but the most basic is a universal header across all pages.
Here are a few points to remember:
- Keep navigation consistent across all pages
- Use drop-down menus with topic groups
- Try breadcrumb navigation for product pages
Examples of home security web design
Talking about web design is one thing, but changing your site for the better is another. Let’s look at three different home security sites to see how they implement effective design:
1. ADT
ADT uses a blue and white color scheme to reflect their branding throughout their website. Their homepage has several visible CTAs, which makes it easier for users to see what steps they can take next, whether that’s scheduling an installation or browsing products:
Their text is clear and balanced, and they use plenty of white space to let their images breathe and showcase their products. The menu also makes it easy to browse different products and services and find their resources tab.
2. Vivint
Vivint uses a darker color scheme with plenty of white space for a sleek look. Their quote form is the first thing you see when you scroll down the page, which captures your eye and clearly tells users what the next step is:
They also use quippy, one-line descriptions of what you can do with their products. They balance the text and white space with a neat photo and CTA:
This balance looks different from ADT, but they still have the same sleek, easy-to-use website features.
3. SimpliSafe
Finally, we have SimpliSafe, which has a similar color scheme to ADT despite their stark differences. Their site is a little blockier, so they use quadrants of information to help you read through the different options:
Their navigation bar includes a product drop-down menu that helps users find different product categories without clicking through a bunch of pages:
All of these websites employ quality web design, but they have a unique feel to match the brand’s identity and values.
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”
Learn More About Our Web Design Services
Master web design for home security companies with WebFX!
If you want to transform your website or launch a new one, partner with WebFX for results you can trust. In our 28 years of experience, we have launched 1,600 websites for our customers.
As a leading web design agency, we have the designers, developers, and writers to give you a website that speaks to your clients and prospects. We have worked in the home security industry before, so we know what your business’ challenges are. We are here to help you stand out.
Request a free quote today and see what a new website could look like for your company!
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Solving key challenges for home security companies
Our website isn’t ranking in the search results
When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.
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