If you’re like many home services companies, chances are you’ve been sinking money into traditional marketing campaigns that don’t provide a high return on investment (ROI).
This is a frustrating way to spend your marketing budget, and in many cases, doesn’t generate the leads you need to sustain your business.
If that sounds like your marketing experience, it’s time to stop wasting time on strategies that don’t attract customers and earn more revenue for your company and give inbound marketing a try.
Inbound marketing focuses your efforts on those who are already searching for your products or services, rather than chasing the ones who aren’t interested. Instead of spending money to advertise to people who may ignore you, inbound marketing concentrates on those who have already shown interest. This strategy is a more cost-effective use of your marketing budget, and helps you reach more qualified leads.
Looking for more information about inbound marketing first? Keep reading to discover five strategies you can use!
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WebFX has driven the following results for clients:
In client revenue
Leads for our clients
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Why is inbound marketing valuable for home services companies?
Unlike traditional, outbound marketing strategies, inbound marketing reaches potential customers where they’re already searching online. In other words, inbound marketing allows you to maximize your online presence in ways that make it easy for the people who need your services to find you.
And with inbound marketing strategies, you’ll see results! If your traditional marketing strategies are falling short, stop sinking money into campaigns that don’t reach your target audience. Instead, start using inbound marketing strategies to increase traffic and revenue for your home services company.
Hear What It’s Like to Work With WebFX!
“We were looking for a forward-thinking but down to earth SEO company to partner with. Not only were we looking to build a long term business relationship but we needed them to understand our needs as a small company. And WebFX met all of that criteria. Our experience has been unparalleled; from the sales team who made the drive to our office to meet us in person to our Internet Marketer who has been an absolute joy to work with. They are completely transparent about their services and they take the time to explain everything which not only sets them apart from every other SEO company we have worked with but we also feel like we’re taking something away from our interactions with the staff at WebFX. We are exited to see where this year will take us knowing that we have such a great support system with their company.”
Inbound marketing strategies for home services companies
Now that you understand the importance of using inbound marketing strategies to expand the reach of your home services company, let’s take a look at five specific strategies you can implement today.
1. Search engine optimization (SEO)
You can have a better-designed website than all of your competitors, but if nobody can find it, you won’t attract new customers to your home services business. However, SEO can help get your website in front of your target audience and position your company ahead of the competition.
When you include keywords on your website and in the content you publish, you help search engine crawlers understand what your website is about and index your pages accordingly. Then, when people in your area search for home services companies, your business is more likely to appear at the top of the results.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising allows you to choose which keywords and phrases you want to trigger your advertisements. You can bid to place ads on different search engines, and if your bid is among the highest, your ad will appear at the top of the search results, above organic listings.
Let’s say you run a PPC campaign for your home security company. You can bid on keywords such as “home security systems” or “burglar alarms” to target potential customers actively searching for those terms. By appearing at the top of the search results, you increase your chances of getting clicks and conversions.
One advantage of PPC is that you only pay when people click on your ads, making it an affordable marketing option. Additionally, PPC can start driving relevant traffic to your website the minute you launch your campaign.
So if you’re looking to quickly boost site visitors and revenue, PPC could be a great option for you.
3. Social media
Maintaining a presence on social media sites like Facebook, Twitter, and LinkedIn is a great way to connect with potential customers.
You can provide updates about your company, hold giveaways, and spread the word about special offers and promotions. This will help to increase both brand recognition and customer engagement.
In addition, you can use social media to gather valuable insights into opinions about your company and services. Many users leave reviews and share opinions on social media, meaning that you can use these platforms to find out what people like about your company, as well as areas for improvement.
You also have the chance to interact with potential customers and answer any questions they might have about your home services company and the offerings you provide.
4. Reputation management
People can post reviews of your company on a number of online outlets. Managing and responding to those reviews is essential to maintaining a positive reputation online.
Reputation management services help your home services company identify and respond to both positive and negative reviews online. This will help you to increase customer satisfaction, and it also gives you a chance to make things right with unhappy customers.
Reviews are important because they provide social proof about your company, so it’s important for you to stay on top of them and position your brand in the best possible light.
5. Content marketing
Content marketing goes hand in hand with SEO, since search engines and humans alike love quality content.
Your company can create and publish everything from blog posts to infographics to YouTube videos, and each of these channels falls under the umbrella of content marketing.
When people interact with your content online, they will be more likely to visit your website and consider using your home services company. For example, if someone in your area searches for a mover and comes across a helpful video produced by your company, they will be more likely to want to find out more information about the services you provide.
Inbound marketing plans from WebFX
When you choose WebFX, you’re choosing a trusted name in inbound marketing.
WebFX is a leader in the Internet marketing industry, and we offer a number of inbound marketing services from SEO and PPC to social media, content marketing, and reputation management.
We’ll start by conducting in-depth research regarding your company and industry and make comprehensive recommendations that will set your business up for long-term success. Then, we’ll work with you to implement custom inbound marketing strategies designed to take your business to the next level.
Still not convinced that inbound marketing is right for you? Take a look at our client testimonials. Our work speaks for itself. And we’ll work to get your home services company the results it deserves.
Want to learn more about inbound marketing for your home service company?
Interested in learning more about how inbound marketing can help your home services company achieve greater success online?
Contact WebFX today about our inbound marketing services. We work with hundreds of businesses across the United States, and we understand what it takes to drive results online. As your home services marketing agency, we’ll provide you with everything you need to launch your inbound marketing strategy!
What are you waiting for? We can’t wait to hear from you!
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