Lead Generation for Pest Control Companies: 3 Strategies to Use

When you create your digital marketing plan, you want to use strategies that will help your pest control company earn new leads. The first step is figuring out which lead generation strategies will work best for your pest control company.

When it comes to pest control lead generation, there are plenty of strategies to use. From search engine optimization (SEO) to social media marketing, you have options for growing your business.

How do you know which methods are best for generating pest control leads, though?

On this page, we’ll discuss the top three lead generation methods for pest control companies. If you want to start creating your customized lead generation plan, call us today at 888-601-5359 to speak with a strategist.

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1. Search engine optimization (SEO)

Search engine optimization (SEO) is the process of boosting your website’s rank in the organic search results. This pest control lead generation method helps your pest control business draw in more credible leads.

pest control company on facebook

There are two major components of SEO.

Keyword selection

To use SEO, you need to select keywords. This requires you to do keyword research to find the best keywords for your campaign. If you want to choose effective keywords, it is best to focus on long tail keywords.

These are keywords that contain three or more words, like “pest control companies in Harrisburg, PA.” When you use these long tail keywords, you attract more qualified traffic. It’s the best way to help your pest control company earn more qualified leads.

Once you have your keywords selected, you’ll need to integrate them into your site. When Google crawls your site, they look for keywords to understand the context of your page. You want to use the right keywords to help your page rank better for certain topics.

This is called keyword optimization. You can integrate these keywords in the headings, titles, meta descriptions, and body text of your pages. It will help your site rank better for those keywords, which can help you generate more pest control leads.


When you want to improve your site’s ranking, you need to earn backlinks. These are links from other credible sites that link back to your page.

Backlinks are valuable to your pest control company because they help boost the trust and authority of your site. When credible sites link to your page, it indicates that they find your information to be valid and helpful. Google takes this as a good sign, so they will boost your website’s ranking to enable more people to find your helpful information.

The best way to earn backlinks is through content creation. You can create content and invite these authority sites to check it out. If they like what they see, they may use your content as a resource.

It’s a great way to earn backlinks for your pest control company’s site. By earning more backlinks, you will improve your sites SEO ranking.

SEO is a great way to reach more leads. By optimizing your site, you’ll obtain more qualified leads for your pest control business.

2. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is another great strategy when it comes to lead generation for pest control companies. That's because PPC attracts leads that are most likely to convert. These are paid ads that appear at the top of the search results. They are tagged with the word “ad.”

example of pest ppc ad

To run your PPC campaign, you need to select keywords. This is another instance where you’ll want to focus on long tail keywords.

Long tail keywords are better for PPC campaigns because they have a lower cost per click (CPC), which means that you can get more clicks for your campaign. This enables you to obtain more leads, which you can convert into customers.

Once you have your long tail keywords selected, you’ll bid for your placement. You need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your advertisement. Your maximum bid can be adjusted at any time.

Your maximum bid and quality score will determine your placement. Once you have your placement, your ad campaign will go live.

PPC is a great option for your pest control company because it gives you control over your campaign. You control your budget, so if you only want to spend a certain amount on a campaign, you can stick to that amount. Your company won’t incur additional or unforeseen costs.

Another great feature of this method is that you only pay when people click on your advertisement. You don’t pay for impressions. This means that you are paying for leads that are the most interested in your pest control company.

PPC shows your company immediate results. You can see if your campaign is successful or if you need to make changes. It’s a great feature that helps you adjust your campaign to get maximum results.

By investing in PPC, you will obtain more credible leads for your pest control company.

3. Social media marketing

Social media marketing helps your pest control company capture leads and build a relationship with them. Many people in your target audience use social media, so it is important that you build a connection with them on these platforms.

There are numerous platforms you can use for social media marketing. These platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

Your target audience will determine which platforms are best for your business. You’ll want to use platforms that they frequent often, so you’ll need to research your target audience and each platform to figure out which ones work best for your campaign.

Once you figure out your platforms, you can post content to entice leads to follow your page. You can post photos, videos, polls, infographics, and other types of content to engage them. It’s a great opportunity to attract new leads through interesting content.

Your followers can help attract new leads for your business, too. When you create content, you want to make it shareable. This encourages your audience to share the content on their own page, which exposes your brand to more people.

By making content shareable, you can entice people to follow your page. This helps you earn more credible leads for your pest control business.

Social media marketing is a great way for your pest control business to obtain new leads. Once you obtain these leads, you can easily nurture them towards conversion. It’s a great pest control lead generation strategy that helps your company grow.

facebook pest control

Choose WebFX for pest control lead generation

If you want your pest control company to continue to grow, you need to invest in lead generation services. These services will help you capture more leads that you can nudge towards conversion. At WebFX, we know the power of creating an effective lead generation plan.

We’re a full service digital marketing company that specializes in creating customized lead generation plans. We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team knows how to deliver a campaign that will generate more leads for your pest control business.

If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting clients’ success before anything else.

Our clients love the work we do, too. We have over 550 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top lead generation company like WebFX!

Start earning more pest control leads today

If you’re ready to start earning more credible leads for your pest control company, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.