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5 Tips for Improving Insurance Reputation Management

While the Internet can be a great marketing tool for businesses who know how to use it, it can also be intimidating for companies who are unsure of what people are saying about them. If the latter sounds like you, then it’s time to take charge of your insurance agency’s online presence with online reputation management.

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5 ways to improve your insurance agency’s online reputation

There are many ways to affect your insurance company’s online reputation, but some are more important than others. If you’re looking to improve yours, there are a few basic steps you should take as soon as possible.

Reviews icon with a star. Overview

Reviews icon with a star. Overview

It’s easy to immediately think of all the bad things that could happen when talking about online reputation management, but the practice is more comprehensive than dealing with a negative review or customer complaint. Online reputation management encompasses everything that’s being pushed out to the public about your insurance agency, from the awards you’ve won to the relocation of your office across the city.

The good news is that you have a lot more control than you might think over your online reputation, even if you’ve been plagued with some poor ratings or publicity nightmares. Though it can take time to repair a damaged reputation, it’s been done before and is completely possible. The key is to take proven steps to restore or revitalize your insurance agency’s online presence.

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Desktop Icon with Mobile Icon hovering over it. 1. Have a robust website

Desktop Icon with Mobile Icon hovering over it. 1. Have a robust website

If you haven’t done anything with your website in more than a few months, it’s time to reevaluate the way it looks and functions. Is it optimized for relevant keywords? Even if you did at one point, keywords can and do change over time, and SEO should be seen as an ongoing process.

Then, examine the content on your site. Is it content well-written and comprehensive enough for search engine crawlers? A thorough overhaul of your insurance agency’s site can have a transformative effect in your search engine rankings, meaning that searchers will find your site before any others.

Pencil writing on paper. 2. Add content to your site regularly

Pencil writing on paper. 2. Add content to your site regularly

Getting your insurance agency’s site indexed frequently is as easy as adding content to your site on a consistent basis. This can be done by publishing new blog posts, articles, and content in other formats. It can also be done by making some of your current webpages longer.

Message being sent icon. 3. Use PPC campaigns

Message being sent icon. 3. Use PPC campaigns

PPC, or pay-per-click, advertising on platforms such as Google Ads is a terrific way to increase viewership of your insurance agency’s name and brand. If you’ve ever noticed, Google Ads advertisements are the first to pop up when you conduct a Google search. This means that even if your insurance agency isn’t yet ranking for important keywords, it may still be seen when certain keywords are entered into a search engine by users.

Like Icon with heart and a thumbs up. 4. Be active on social media

Like Icon with heart and a thumbs up. 4. Be active on social media

You have to engage with potential and current customers, and that includes being active on social media. Social media can help you establish your agency as a reputable source of information, and can improve the way people think of you within your community and industry. Be sure to keep up with your social media pages, and respond to any comments—both positive and negative—in a timely manner.

Award Icon 5. Maintain a consistent brand

Award Icon 5. Maintain a consistent brand

Nothing confuses the public like mixed messages. Make sure that every tweet, every image, every article, and every video that goes live represents what you want your brand to say. Every person who has the power to speak on behalf of your insurance agency needs to understand your branding and voice, which you may need to outline for consistency.

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Learn how our award-winning team of insurance agency reputation management specialists create custom solutions for your business.

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We’ll do a deep dive into your competition — both as a business and within marketing, specifically — to determine the best action plan.

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Get more than a marketing expert, get a marketing expert in insurance. With WebFX, you’ll receive a dedicated team in insurance marketing, helping your company increase its marketing ROI by 20% or more.

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Read our case studies for a more in-depth look at our results.

Merrimack Valley Psychological


Revenue in 6 months



Decrease in cost per lead

Healthcare Administrative Partners


Increase in email subscribers



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