(100K to 200K Pageviews)
- In-depth Target Audience Research
- Creative Brief and Strategy Development
- Influencer vetting, contacting, and hiring
$3000 / postGET A QUOTE
(200K to 500K Pageviews)
- Competitor Intelligence Report
- Targeted Keyword Research
- Dedicated Outreach Specialist
$4200 / postGET A QUOTE
(500K to 1M Pageviews)
- Pixel Tracking
- Personal Consultation With Influencer SME
- Influencer Content Recycling
$5400 / postGET A QUOTE
Transparent Influencer Marketing Services and Prices
At WebFX, we share and publish our influencer marketing prices online. Below, you can see our complete pricing table for our influencer marketing services, providing your team a full view on our influencer marketing plans.
INFLUENCER MARKETING PRICING
sponsored post $3,000/
sponsored post $4,200/
sponsored post $5,400/
sponsored post Custom Pricing
|Pageview Range (Monthly Average)||30k - 100k||100k - 200k||200k - 500k||500k - 1M||1 million +|
|Target Audience Research|
|Demographic and Interest Research|
|Influencer Strategy Development|
|Hiring and Contracting Influencers|
|Communicating with Influencers|
|Dedicated Outreach Specialist to Ensure Brand Standards and Key Messages are Upheld|
|Fact Checking Before Publication for Factual Inaccuracies and Brand Misrepresentation|
|Development of Creative Brief with Key Messages|
|Influencer Matching Report (Pick Your Publishers)|
|Unique Tracking Code Development|
|Google Analytics Setup w/ Conversion Tracking|
|Competitor Intelligence Report|
|Targeted Keyword Research|
|Keyword Rank Checking|
|Ongoing Monthly Traffic with Pixel Tracking & Goal Reporting|
|Personal Consultation with Influencer SME|
|Influencer Content Recycling|
|Total||$1,800/Sponsored Post||$3,000/Sponsored Post||$4,200/Sponsored Post||$5,400/Sponsored Post||Custom|
|Need more information? Call Us: 888-601-5359||GET A QUOTE||GET A QUOTE||GET A QUOTE||GET A QUOTE||GET A QUOTE|
Need more information? Call Us: 888-601-5359GET A QUOTE
What do WebFX influencer marketing services include?
With more than 20 years of experience and an award-winning team of digital marketing specialists, our influencer marketing services offer your company unprecedented access to technology and talent. Learn more about the revolutionary features of our influencer marketing packages.
We power our influencer marketing services with the industry’s leading return on investment (ROI) software, MarketingCloudFX. An exclusive of WebFX, MarketingCloudFX features a suite of tools that help our team, as well as yours, monitor the performance of your influencer marketing campaign and improve it.
IBM Watson, one of the industry’s most advanced artificial intelligence and machine learning software applications available, powers MarketingCloudFX. With IBM Watson, your influencer marketing strategy becomes smarter and outmaneuvers the competition. Plus, it drives your campaign with data, not hunches.
DEDICATED OUTREACH SPECIALIST
Our influencer marketing services offer more than innovative tech. We also provide your company with an experienced and dedicated outreach specialist that oversees and develops every aspect of your marketing campaign. They also learn everything there is about your business, industry, and target market.
With MarketingCloudFX, our team ensures transparency. Via your dashboard, as well as reports generated by your dedicated outreach specialist, you can see the performance of your influencer marketing campaign in a digestible format that’s easy to share with your team and company decision-makers.
Understanding your audience is a critical part of influencer marketing. That’s why we invest the time to research your audience, which helps us discover their favorite social media platforms and influencers. For your business, that translates to an influencer partnership that can make a tremendous impact on your marketing goals.
We do more than research your audience, though. Your dedicated outreach specialist also conducts data-driven influencer research, which allows them to find the best influencer for your business. We look at not only the reputation and history of an influencer but also the performance of their posts from an analytical side.
Messaging is critical in marketing. We ensure your company’s influencers create original and on-brand messages by developing a creative brief. This brief plays a vital role, helping your influencers build content, from images to videos, that speak to your audience and motivate them to act.
With the machine learning and artificial intelligence power of our technology, as well as the expertise of our dedicated outreach specialists, we develop custom strategies for your business. A plan tailored for your company makes it possible to achieve your goals and maximize your ROI.
Why choose WebFX for influencer marketing services?
With a client recommendation score that’s 488 percent higher than the industry average, WebFX is a trusted partner for businesses across the world. Our performance- and data-driven influencer marketing services can help your company maximize its online presence, as well as accelerate its sales.
Why else make WebFX your partner?
ADVANCED AI TECHNOLOGY
The combined power of IBM Watson and MarketingCloudFX is unprecedented. Their machine learning and artificial intelligence features allow your company to gain data-driven recommendations and strategies, as well as receive a competitive campaign that pushes your business ahead and knocks your competition down.
UNMATCHED CLIENT RETENTION
Our team of more than 200 digital marketing specialists provides our clients with an unparalleled experience. Not only do they deliver results and achieve your goals but they also invest the time to learn your industry and answer your questions. That’s why our client retention rate is 91 percent.
DECADES OF EXPERIENCE
With more than 20 years of experience, WebFX brings unprecedented expertise to influencer marketing. We also offer a team that features some of the industry’s best digital marketers, allowing your company to maximize your campaign’s success. Plus, our decades of experience demonstrate our ability to deliver on client expectations.
While many influencer marketing agencies focus on cookie-cutter approaches to influencer marketing, we make personalized strategies the standard. As your partner, we invest the time to learn your business. We also use trusted analytical tools for a data-driven approach to finding and vetting influencers.
In the past five years alone, we’ve generated more than $1.5 billion in revenue for our clients. We’ve also helped our clients earn more than 4.6 million leads in the same period, allowing hundreds of companies to grow their businesses. As your partner, we can help your company do the same.
As a data-driven influencer marketing agency, we back up our work with data. With MarketingCloudFX, which your team can access 24/7, you can monitor the performance of your influencer marketing campaign in real-time. Plus, your dedicated outreach specialist reviews your reports with you on a routine basis.
What is influencer marketing?
Influencer marketing refers to the process of getting high-profile figures in your industry to talk about your business online. It works to build relationships that help brands earn loyal customers. Influencer marketing also coordinates with social media and content marketing because of the necessity for a platform and content.
"Influencer marketing refers to the process of getting high-profile figures in your industry to talk about your business online."
With the average person spending almost 30 percent of their Internet time on social media, platforms like Facebook, Instagram, and YouTube make it easy for consumers to share not only their opinions about brands and products but also get the opinions of others.
That’s why almost 75 percent of people use social media when making a purchase decision.
When you adopt influencer marketing, your company can use social platforms, as well as websites and blogs, to shape the opinions and purchase decisions of your target audience. How? By connecting with influencers in your field and inviting them to share your products or services with their audience.
How WebFX does influencer marketing
Curious about how our influencer marketing services work?
Here is a preview of our one-of-a-kind process:
1. LEARN YOUR BUSINESS
As a part of our commitment to customized strategies, we start by learning your business. Our team wants to know about your company’s goals, products, and industries. With that knowledge, we can create a custom strategy that targets your audience and delivers stellar results.
We go a step further, however. Your dedicated outreach specialist also conducts an in-depth analysis of your competitors with MarketingCloudFX, as well as other tools. Following their investigation, they create a competitor intelligence report, which they present to your team to support their strategic recommendations.
2. RESEARCH YOUR TARGET AUDIENCE
With an understanding of your business, competition, and goals, our team can take the next step of researching your target audience. Using your existing audience data, your dedicated outreach specialist can discover your ideal shopper’s favorite social media platforms and influencers.
Our research goes beyond platforms and influencers. Our team also takes an in-depth look at your target audience’s wants, as well as pain points, when it comes to products or services in your industry. With this data, we can develop an influencer strategy that appeals and resonates with your target audience.
3. DEVELOP YOUR INFLUENCER STRATEGY
Next, your dedicated outreach specialist creates your custom, performance-driven influencer strategy. Based on our research, plus the power of IBM Watson, we can develop a campaign that considers the search patterns of your target audience and their influencer preferences.
Once your outreach specialist completes your strategy, they share it with your team for approval. You’re encouraged to ask questions, as well as provide suggestions. After you approve the plan, we take the next step in launching your influencer marketing campaign.
4. IDENTIFY YOUR MARKET’S INFLUENCERS
With a data-driven, custom strategy developed, your dedicated outreach specialist compiles a list of influencers in your market. While your target audience may follow dozens of influencers, the list your specialist creates focuses on influencers that align with your strategy.
How do we decide which influencers offer your company the best fit? With data-driven research that analyzes not only an influencer’s audience and brand but also their performance as an influencer. That means our team assesses critical factors in influencer marketing, like followers, views, and engagement.
5. CHOOSE YOUR INFLUENCER
Following our in-depth assessment of influencers, your dedicated outreach specialist compiles an influencer matching report. This report provides an overview of potential influencers to partner with, as well as a summary of their performance.
While your dedicated outreach specialist will likely offer advice on which influencer to choose, the final decision is yours. No matter which influencer your business selects, you can trust they’ll have the experience you’re looking for because of our in-depth, data-driven research.
6. SECURE YOUR INFLUENCER
With your influencer chosen, your dedicated outreach specialist reaches out. If the influencer voices interest in representing your brand and product online, our team begins the process of arranging their services. For your convenience, we handle all the legal aspects of the campaign including contracts.
After your influencer signs on, your dedicated outreach specialist updates your team. While a quick update, it keeps your company in-the-loop about how your influencer marketing campaign is progressing. Plus, it keeps with our tradition of open communication with clients.
7. CREATE YOUR CREATIVE BRIEF
We move forward in launching your influencer marketing campaign by developing a creative brief with your influencer. This brief provides an overview of the content your influencer will create, as well as details the key messages that will feature in that content.
For your team, the creative brief serves as a content blueprint. While your dedicated outreach specialist ensures the messages meet your brand guidelines and align with your digital marketing goals, you’re welcomed to provide feedback and suggestions. Once you’ve approved the creative brief, your influencer starts creating content.
8. LAUNCH YOUR INFLUENCER CONTENT
Once your influencer creates your custom content, which may range from one or more sponsored posts, our team reviews them. We check the visuals and messaging, plus ensure the content aligns with your brand guidelines. After our review, we share the content with your team.
As a part of our influencer marketing services, we do not greenlight any content for publishing without your approval. That’s why we recommend your team reviews the content and provides feedback as soon as possible, especially if the content focuses on seasonal events, limited promotions, or holidays.
Following your approval, we give your influencer the go-ahead to publish.
9. MONITOR YOUR CAMPAIGN’S PERFORMANCE
As a data-driven, performance influencer marketing agency, we understand the importance of data. That’s why we provide your company and dedicated outreach specialist the resources to track the performance of your influencer marketing campaign.
To do that, your dedicated outreach specialist sets up Google Analytics to track conversions, custom goal completions, and traffic from influencer referrals. We also develop a unique tracking code for your sponsored posts, which allows your team to determine which users came from influencer marketing.
10. REPORT YOUR RESULTS
We understand that digital marketing, as well as influencer marketing, is a new investment for many companies. With MarketingCloudFX, as well as your dedicated outreach specialist, it becomes easy to see how your influencer marketing campaign benefited your business.
"With MarketingCloudFX, as well as your dedicated outreach specialist, it becomes easy to see how your influencer marketing campaign benefited your business."
With MarketingCloudFX, you can review easy-to-understand reports on your campaign at any time. Plus, your outreach specialist routinely meets with your team to go over the results of your campaign, as well as answer any of your questions.
Want to learn more about our influencer marketing services? Contact us online or call us at 888-601-5359!
8 reasons to invest in influencer marketing services
Why should your company consider influencer marketing services?
These eight compelling reasons:
1. CONSUMERS TRUST INFLUENCERS
Consumers trust the opinions of their peers and influencers more than advertising.
Studies show that word-of-mouth marketing generates twice as many sales compared to paid advertising. On top of that, 40 percent of people have purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube.
If your company wants to maximize its impact on shoppers, influencer marketing is a viable option. Partnering with an influencer that your audience trusts can help your business earn more sales and revenue, which can make expanding your team, service area, or product line a possibility.
2. INFLUENCER MARKETING GENERATES SALES, LEADS, AND CONVERSIONS
Every time an influencer talks about your brand, you have the potential to earn new leads, conversions, and sales. That’s because an influencer’s tweet, post, video, or discussion endorses your business. That endorsement can convince shoppers that your products or services meet their specific needs.
Influencer marketing does more than help your company earn new leads. It also helps you earn better quality leads.
In a recent study, researchers discovered that when companies add influencer marketing to their digital strategies, more than 50 percent attracted higher-quality leads. With more valuable leads, your company can increase its conversion rate.
As your influencer marketing campaign generates leads, your team can begin to nurture them. For example, maybe your campaign focused on earning more email subscribers, which allows your company, or digital marketing agency, to leverage email marketing for lead nurturing.
In some instances, a user may not even become a lead. They may become a customer first, as demonstrated by more than 30 percent of consumers, who admit to purchasing a product or service after seeing an influencer promote it.
3. CONSUMERS CONVERT FASTER
Influencer marketing can also move consumers through your buying funnel faster. Another study discovered that influencer marketing helps companies earn new customers two times faster than organic search. Organic search refers to unpaid results on Google, Bing, Yahoo, and other search engines.
That doesn’t mean your company should abandon digital marketing strategies, like search engine optimization (SEO), that improve your position in organic search. With SEO, you can build on your influencer marketing campaign, as well as take advantage of SEO’s ability to drive more valuable traffic to your site.
4. INFLUENCER MARKETING OFFERS AN IMPRESSIVE ROI
Like a lot of other digital marketing strategies, influencer marketing offers a tremendous ROI. On average, companies earn back $6.50 for every $1 they invest in influencer marketing. From a percent perspective, that’s an average ROI of 650 percent.
If your business invests $3000, for example, you could earn almost $20,000 back. That’s a massive ROI and allows your company to work towards some of its most ambitious goals, like opening a new location, expanding a team, or launching a new service or product.
With the minimal investment and impressive ROI of influencer marketing, it’s worth considering.
5. INFLUENCER MARKETING BOOSTS BRAND AWARENESS
Almost 90 percent of marketers cite brand awareness as their most important goal — ahead of sales and lead generation. Why? Brand awareness can have a massive influence on a consumer’s behavior, from their decision to sign-up for your email campaign or their choice to purchase your product.
In short, brand awareness has a direct impact on your sales and lead generation efforts.
With influencer marketing, you position your company in front of your target audience, but with the endorsement of someone they trust. That format allows consumers to build brand awareness naturally, as well as learn about your company in a way they like.
For example, did you know that 70 percent of users prefer learning about a company via articles, rather than ads?
Influencer marketing is a smart way to do that but under the endorsement of a trusted influencer. An influencer with an active following on their social media and blog, for instance, can write a post about using your services or products and then share that post across their social media.
In this scenario, you’re appealing to user preferences, making it easier for them to take action.
6. INFLUENCER MARKETING INCREASES CREDIBILITY
When influencers promote your business, they’re vouching for your brand’s reliability, integrity, and overall credibility. This action can have a direct impact on user opinions of your company and services, like if you’re trustworthy and credible. It can also motivate an influencer’s followers to become your newest customers.
Whether you’re partnering with an influencer for one or five sponsored posts, a single mention of your brand can earn you instant credibility with your target audience. That audience could be 15,000 Facebook followers, 100,000 Twitter followers, 25,000 LinkedIn connections, or more, depending on the people you want to reach.
7. INFLUENCER MARKETING IMPROVES SEO SIGNALS
While influencer marketing can increase your followers and engagement on social media, it can also help your website rank higher in organic search. With influencer marketing, you can improve your ranking for keywords and phrases related to your business and products.
How, and why?
When you search for something on Google, Bing, Yahoo, or another search engine, there are more than 200 factors that determine your search results, including backlinks. A backlink is when another website, like an influencer’s website, links to your site. This backlink serves as a trust signal.
That’s why search engines use the number and quality of backlinks as a ranking factor for search results. With more backlinks from quality or high-authority websites, your company can increase its ranking in organic search results.
"A backlink is when another website, like an influencer’s website, links to your site. This backlink serves as a trust signal."
A better ranking coordinates to several benefits, including more website traffic from your target audience. Researchers have found that ranking on the first page, in the first position offers the most significant advantage as 75 percent of users stick to the first page, and 33 percent of all traffic goes to the first search result.
With influencer marketing, you can earn high-authority links to your website.
For an influencer, it’s natural for them to include a link to your site when discussing your products and services. This action not only helps your company build backlinks but also provides users with an intuitive and natural experience.
8. INFLUENCER MARKETING INCREASES CUSTOMER RETENTION
Today, it costs 10 times more to retain an existing customer than to earn a new one. A lot of companies struggle with customer retention, though, which is why they often turn their attention towards gaining new clients. With influencer marketing, however, your business can improve its customer retention rate.
In a recent study, researchers discovered that companies investing in influencer marketing increased their customer retention rate by almost 40 percent. That’s a massive amount for any business, from an enterprise to a small-to-midsize company.
With a higher customer retention rate, your business can increase its sales and grow its client base. Depending on your digital marketing strategy, you could even raise the average customer lifetime value (LTV) of your shoppers. Even better, you could prevent your competitors from earning more clients (including your existing ones).
Drive your influencer marketing with data
Ready to reap the benefits of influencer marketing, but without the hassle of finding and launching a campaign? Partner with WebFX, a leader in data-driven influencer marketing. With our decades of experience, plus proprietary technology, we can create a custom, performance-driven campaign for your company.
Contact us online or call us at 888-601-5359 to get started!
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