• SEO & Lead Generation
    • SEO Services
    • Local SEO Services
    • Local SEO Pricing
    • SEO Audits
    • Conversion Rate Optimization
    • Custom SEO Reporting
    • PPC Management
    • Page Speed Optimization
    • Employment & Recruiting Marketing
    • Programmatic Advertising Services
    • Enterprise SEO Services
    • Digital Marketing Services
    • Competitor Geofencing Advertising
    • Amazon Optimization Management
  • Content & Analytics
    • Website SEO Copywriting
    • Content Marketing Services
    • Personalized Web Content
    • Infographics & Motion Graphics
    • Web Video Production Services
    • Social Media Management Services
    • Online Review Management Services
    • Social Media Design
    • Email Marketing Management Services
    • Email Marketing Design
    • Lead Nurture Pricing
    • Voice Search Optimization
  • Creative & UX
    • Web Design Services
    • Website Redesign Services
    • User Experience Testing
    • ADA Compliance Services
    • 30-Day Web Design
    • Ecommerce Development
    • Shopping Feed Management
    • Website Maintenance
    • Website Cost Calculator
  • Who We Are
    • Careers (We Are Hiring!)
    • About Us
    • Company Values
    • FXBuilds
    • Company News
    • Our Culture
    • Our History
    • Knowledge Base
    • WebFX Reviews
    • Blog
    • MarketingCloudFX
    • Marketing Tools
    • KeywordsFX
    • SEO Pricing
    • How Much Should A Website Cost?
    • How Much Does PPC Cost?
    • How Much Does Facebook Advertising Cost?
    • Email Marketing Pricing
    • Cost Of Advertising
    • Digital Marketing Guide
  • Get Proposal
  • Client Login
Return Home
Digital Marketing
That Drives Results®
$2,801,072,736
REVENUE DRIVEN
FOR OUR CLIENTS
Get a Free Quote

888-601-5359

  • SEO & Revenue Generation
  • SEARCH PRICING

    Drive More Leads


    SEO Services Ecommerce SEO Local SEO Services PPC Management Ecommerce PPC Services Google Local Services Ads Management SEO Audits

    BRAND PRICING

    Increase Your Reach


    Employment & Recruiting Marketing Programmatic Advertising Services Enterprise SEO Services Competitor Geofencing Advertising Addressable Geofencing Services Channel Partner Marketing Services

    MARKETPLACE PRICING

    Accelerate Your Revenue


    Amazon SEO & Product Optimization Amazon Advertising Management Amazon Stores & Marketplace Launch Facebook Marketplace for Business Shopify Optimization Services Target Plus™ Marketplace Management Walmart Marketplace Advertising

    FAQs

    Explore Expert Articles


    What is an SEO company? How to find the best SEO company for your business What's included in SEO packages? What is digital marketing? What is SEO management? How does PPC bidding work? How and Where to Sell Online in 2021
  • Content & Analytics
  • CONTENT PRICING

    Engage Your Readers


    Website SEO Copywriting Content Marketing Services Personalized Web Content Infographics & Motion Graphics Web Video Production Services Voice Search Content Optimization Podcast Advertising Services

    SOCIAL PRICING

    Connect With Your Customers


    Social Media Management Services Online Review Management Services Social Media Design Social Advertising Services Enterprise Social Advertising Services Ecommerce Social Advertising Services Direct to Consumer (D2C) Social Media Advertising Services YouTube Advertising Services

    ANALYTICS PRICING

    Improve Site Experience


    MarketingCloudFX CRMROI Conversion Rate Optimization Website Call Tracking Custom SEO Reporting Salesforce Automation Consulting Page Speed Optimization Lead Management Solutions

    FAQs

    Explore Expert Articles


    Advantages & Disdavantages of Social Media Twitter Advertising Cost Instagram Advertising Cost Facebook Advertising Cost Content Marketing for Small Businesses Best Online Advertising Strategies Creative Social Media Campaign Ideas
  • Creative & UX
  • DESIGN PRICING

    Dazzle Your Visitors


    UX Website Design UX Website Redesign User Experience Testing Landing Page Design ADA Compliance Services Rapid Web Design

    EMAIL PRICING

    Build Your List


    Email Marketing Management Services Email Marketing Design Lead Nurture Pricing Account Based Marketing Services

    DEVELOPMENT PRICING

    Control Your Process


    Ecommerce Development Shopping Feed Management Website Maintenance Content Management Systems Customer Data Platform Data and API Integration CRM Retargeting Services Voice Assistant Skills Development

    FAQs

    Website Help Guides


    My Website Doesn't Drive Leads My Website Traffic Is Going Down My Website Doesn't Convert My Website Isn't Making Money My Website Isn't Showing Up on Google My Website Is Not Secure
  • Who We Are
  • WHO WE ARE


    Careers (We Are Hiring!) About Us Company Values FXBuilds Community Impact STEMFX Program Our Culture Equality at WebFX WebFX History Our Office Knowledge Base Awards

    LEARN MORE


    Portfolio & Case Studies WebFX Reviews From Clients Blog Locations Marketing Guides Marketing Calculator Marketing Tools SEO Checker Report KeywordsFX Keyword Research Tool

    PRICING GUIDES


    How much should a website cost? How much does PPC cost? Email Marketing Pricing Social Media Pricing SEO Pricing Local SEO Pricing The Cost of Advertising Nationally
    Careers ★ We Are Hiring

    View Openings

  • Contact
Menu

Home > Blog

Online Influencers: How to Identify and Work With Your Biggest Brand Ambassadors

By Eileen Bernardo on January 21, 2014 ~ 4 minutes to read

Social media has altered the way companies do business today.  All departments, from sales to marketing to customer service, must consider how to implement social media into heir business plans. Businesses, regardless of size or type, cannot ignore the presence of social media, as social networks serve are the go-to place for conversation through comments, praise, reviews, complaints, questions, etc.  Word of mouth is one of the most trusted methods of advertisement, making it an extremely powerful business technique when handled strategically.

When in the market for a new products or services, consumers turn to social media to help decide what purchase to make, relying on the opinions and recommendations of their friends or followers.  They trust the words of like-minded consumers left on review-based sites such as Yelp or customer reviews on sites like Amazon.  Would you dine at a restaurant or purchase a product that has received negative reviews from friends or other online consumers?

The bottom line is the opinion from a trusted source has a major impact on a consumer’s purchase decision.  As a result, brands and businesses should seek out these online influencers – social network users whose opinions the public trusts when it comes to the use and review of products and services. Social media allows for the unique opportunity to reach out to these influencers and develop a relationship with them so they can also serve as top tier brand ambassadors.

Influencers come in all forms – from celebrities to trusted reviewers to the girl next door.  So how do you identify these influencers?  With so many people tweeting and commenting at any given moment, combing to the vast social web is daunting and time-consuming.  Luckily, the surge of social media provided a need for the development of social media tools such as Viralheat and Sprout Social.  The best of breed tools allow users to identify the two types of online influencers – top influencers by impact (those with the highest following) and top influencers by volume (those who mention your brand or product the most frequently) – and reach out to them all from within their dashboard.

So now that you’ve identified your top influencers, how can you get them involved? How do you turn an influencer into a brand ambassador? Let’s take a look at the benefits of online influencers.

Reach a larger audience

lincolnblues

The most influential people on social media networks have an impressive following, often in the hundreds of thousands.  That’s a lot of eyes that can potentially see a positive review or recommendation for your brand or business. When you reach out to your brand’s top influencers by impact, you give the highest potential to reach an extremely large audience that you might not normally reach. Regardless of the type of product or service your business offers, you can connect with these influencers and offer samples, trials, or discounts for them to review and share their honest opinion online. Their friends and followers are then more likely to try or even consider the product because someone they trust recommends it.

Many top influencers already have an emotional or personal connection with thousands of people online. Instead of trying to come up with ways to create that connection with your brand, help empower your leading brand advocates to do the work for you. Even the biggest companies use their influenceres to grow their reach. Microsoft, for example, has been working with popular YouTube personalities to talk about the Xbox One on their videos.

Reward loyal customers

John Fraissinet

Happy customers are likely to become repeat customers.  Repeat customers often become loyal customers.  Loyal customers become lifelong customers and champions of the brand.

These aren’t just cliches.  The White House Office of Consumer Affairs reports that happy customers who get their issue resolved tell about 4-6 people about their experience. Research firm McKinsey reports that ecommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers. Loyal customers are your biggest asset as a brand.

When you identify your top customers, you find the users who already regularly talk about your brand with their online audiences.  Reaching out to these users is beneficial because showing already loyal customers that you appreciate them will only increase their love for your brand. Brands with a strong penchant to customer service can improve customer experience with a little customer acknowledgement – offer a free product or discount for being loyal customers or express gratitude through kind words or thanks.  A little act will go a long way as these users continue to sing you praises.

Bloomingdale’s has one of the top loyalty programs if you are looking for a little inspiration.

Promote a new product

samsungtomorrow

Promoting a new product is never an easy task and it is especially challenging when promoting something with little brand recognition.  A major challenge to promotion is finding people to use the product who can make an impact in spreading the word. Reaching out to both volume and impact influencers is a beneficial route for new products as users who have mentioned a brand in the past are more inclined and willing to try a new product offer. Do your research on what your influencers do for a living.  Influencers who mention products are often bloggers who review products – these reviewers have a large and highly impressionable audience.  A glowing review of a new product from a trusted source will result in many others following suit.

Consumers rely heavily on the reviews and opinions of like-minded consumers and individuals they trust.  This is the key reason businesses should take the time identify and create relationships with their online influencers.  Social media has bridged the gap between consumer and company, allowing for these types of relationships to develop into beneficial and strategic business techniques.

WebFX Careers

Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

We’re Hiring! View 30+ job openings!
  • Work With Us
  • Social Media Marketing Agency
  • Social Media Marketing Services
  • Social Media Design
  • Social Media Advertising
  • Continue Reading
  • Social Media Resources
  • Social Media Blog
  • Facebook Ad Cost
  • Instagram Ad Cost

Get posts by email

Be the first to know when we publish a new blog post!

  1. Previous
  2. Next

Share this article
Subscribe to our newsletter

Join 150,000 marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

How is your website's SEO?

Use our free tool to get your score calculated in under 60 seconds.

We've driven over 7,365,357 for clients. Discover how we can help your business grow

888-601-5359
1.6M Hours of Expertise
180+ Digital Marketing Masters On Staff
1,128 Websites Launched

Our Locations

  • HarrisburgPA
  • New YorkNY
  • TampaFL
  • BaltimoreMD
  • WashingtonDC
  • DallasTX
  • WebFX did everything they said they would do and did it on time! The whole process was very easy!
    Brennen Bawden Stapley Action Garage Door
View 400+ Client Testimonials
bg fb
awards logos

Services

  • Digital Marketing Services
  • SEO Services
  • PPC Services
  • Web Design Services
  • Social Media Services
  • Digital Advertising Services
  • Content Marketing Services

Knowledge Base

  • Internet Marketing
  • Content Marketing
  • Social Media
  • Web Design
  • SEO
  • PPC
  • Amazon

Company

  • SEO Agency
  • PPC Agency
  • Content Marketing Agency
  • Digital Marketing Agency
  • Internet Marketing Agency
  • Locations
  • Industries We Serve

Resources

  • About Us
  • Contact Us
  • SEO Checker
  • Tools
  • Marketing Guides
  • Careers

WebFX® 1995-2021 | Celebrating 25+ Years of Digital Marketing Excellence | Call Toll Free: 888.449.3239 | Privacy & Terms of Use | Sitemap