Squarespace vs. Web Design Company: Which is better?
As you learn more about Squarespace, you may wonder if it’s better to go with Squarespace or hire a web design company. Here are a few aspects to consider that will help you make your decision.
1. Website layout
Your website’s layout is a crucial part of the user experience. Your layout and design are the first impression your audience gets of your business. It’s important that you make a positive impact with your design.
With Squarespace, you can customize your layout. It offers a drag and drop feature to enable you to set up your layout how you want. It’s easy to move, add, and delete sections of your website.
The issue arises with Squarespace’s limitations. You have to choose one of their pre-designed templates. While you can alter the layout, you won’t get a fully custom website from them.
With a web design company, you have the ability to create a fully-customized website. A web design company will be able to create whatever type of website you need. You won’t be restricted by a website’s limitations.
A customized website is an important part of your business. Your website needs to stand out from the competition. A customized website will help you stand out, but a template website won’t.
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2. Mobile optimization
Many users will access your site on mobile devices, which makes mobile optimization a crucial part of your website. Your website needs to be mobile-friendly to ensure that your audience has a positive experience on your site.
Squarespace optimizing their sites for mobile. All of their template sites are ready to go for mobile devices. This creates less hassle for your business because you don’t need to worry about mobile optimization.
You will experience the same benefits with a web design company, too. A web design company will know how to create a responsive design for your website. Regardless of which service you use, you’ll get a mobile-optimized site.
3. Pricing
Your budget is always a deciding factor when it comes to choosing the right options for your business. You want to find a service that is affordable and gets you the most bang for your buck.
When you look at Squarespace’s pricing, it looks like an affordable option. For less than $50 a month, you can build a website and maintain a website for your business.
The important thing to remember is the cost needs to be worth the services you get. For one, you won’t get a completely custom website. That’s something that a web design company can offer and make it well worth the price.
You will also need to be responsible for your site. Squarespace doesn’t maintain your site for you. If you use their service, you’ll need to take time to fix issues with your site and update it as needed.
This means that you’ll be paying someone at your company to run your site. It detracts from other tasks they need to complete, which means you may need to hire someone new to focus solely on improving your site. This is an additional cost you’ll incur to maintain your site.
A web design company will cost more than Squarespace, but you’ll get much more from one. You’ll get a fully custom website that allows you to add as many features as you need. You can add things like copywriting, keyword selection, and ecommerce functionality to your site when you use a web design company.
4. Additional services
When you build your website, you often want to invest in other services. Services like search engine optimization (SEO) help keep your site running in top shape. It isn’t enough to just create a website and hope it performs well.
With Squarespace, you don’t have access to other digital marketing methods. You’ll have to hire an outside company to run your campaigns or run them yourself. This presents a challenge for your business, as you’ll need to coordinate between the company and your Squarespace site.
With a web design company, many offer additional services besides web design. They offer services like SEO, copywriting, or video marketing. If you’re having them create your custom site, it’s easy to access other services to add to your website.
This helps you keep your campaign in one place. You can get all the services you need and not have to worry about having your campaign scattered in different places.
5. Experience
One of the prominent features of Squarespace is that you have the power to build your website. You can choose how it looks and create it yourself. It’s a great option if you’re looking for an independent tool.
But what if you don’t have experience building a site or don’t know the best layout to appeal to your audience? Squarespace can become a challenge if you don’t know how to build a website that works for your audience. They may offer support for your site, but it makes it challenging to build your site.
With a web design company, you don’t need to worry about creating a website that works. You’ll work with experts who know how to build successful websites. You can rest easy knowing that you’re working with people who know how to create impactful websites.
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