Lead management software pricing varies widely depending on the features included, the number of users, and other factors. Lead management software companies also list their pricing in differing ways, such as:
One option is to use free lead management software, but these systems only have basic functionality and allow for just one user.
On a per user per month basis, you can expect to pay anywhere from $12 to $500.
On a per month basis, you could pay anywhere from $12 to $1200.
The included features vary between lead management systems. The simplest systems allow you to track basic information about your leads, while the most complex options include a wide range of advanced functionality, automation, and integrations.
Here are some of the functionalities lead management software may provide:
Here are the main factors that affect lead management system pricing.
The main factor in lead management software cost is the features the system includes. Software from different vendors have different functionalities, and most companies offer several tiers of their system with increasing numbers of features and increasingly advanced capabilities.
All systems have basic lead management software features such as the ability to store lead information and track where leads are in the sales process. Software that has less features generally costs less, so to get all the features you need, you may need to pay more for your software. You must determine what you need your lead management software to do so you can find the software that offers the right features.
When choosing a system, consider which lead management software features your team needs, which would be nice to have, and which you wouldn’t use. Then compare the cost of the features you need and want to your budget and expected return on investment (ROI).
The number of users may also affect the price of a system. While some vendors charge a flat rate no matter the number of users you have, others charge per user. With the latter option, the more user profiles you need, the higher your lead management software cost will be.
Some companies provide the option of bundling their lead management software with other tools such as a customer relationship management (CRM) system or even services such as lead generation or pay-per-click (PPC) advertising management.
While you’ll pay more overall if you add additional systems or services, you’ll often pay less for the lead management system itself. You’ll get more value overall, especially since additional tools and services can help you get more out of your lead management software.
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So, how much should you spend on lead management software? The answer differs from company to company, so let’s go over the factors to consider when deciding how much to spend. Then, we'll review typical lead management software pricing.
Lead management software pricing varies from free to about $1200 per month. For a basic system, you can expect to spend around $12 to $100 per month. A mid-level plan typically costs between $100 to $600 per month. The most advanced systems cost between $600 and $1200 per month.
Are you happy with your lead close rate, or are some of your potentially valuable leads slipping through your fingers? Well, lead management software helps you organize, prioritize, and interact with leads to turn more of them into customers.
In short, lead management software helps you make the most of your leads.
With all your data in one place, you can communicate with leads more effectively. Tracking your interactions with leads in a system your whole team uses improves collaboration between team members and departments.
You can also look at your lead data collected over time to see what methods are working best and use that information to improve your marketing and sales strategies.
Ultimately, lead management software helps you convert more leads into customers and increase your revenue.
When researching lead management software pricing, transparency is one of the most important things to look for.
Look for companies that are clear about how much their software costs and what you get with each plan they offer. Ideally, the company will post their pricing on their website.
You’ll also want to make sure that the quoted price reflects the actual total price and that there aren't any hidden fees or extra charges. You can ask the company about the cost to verify that you have the correct price. The vendor should also be willing to answer any other pricing questions you have.
Working with a company that is transparent about pricing helps ensure you know what you’re getting and exactly how much it costs.
You’ll also want to consider whether any other tools or services come with the lead management software you’re considering, as this can change the price of the software.
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MarketingCloudFX also integrates seamlessly with CRMROI, our CRM software, and other CRM systems. Other features within MarketingCloudFX can help you manage your email marketing, track your search engine rankings, and manage online reviews.
We offer three MarketingCloudFX plans and provide the system to our existing customers at a heavily discounted rate:
|Monthly Visitor Limits||Under 50,000 visitors/month||50k-2m visitors/month||2m-5m visitors/month|
|Platform setup and configuration|
|IntegrationsFX two-way CRM data connector|
|Rollout training call with sales funnel analyst|
|Monthly Lead Tracking through LeadManagerFX|
|Lead Status options|
|Import options for closed lead data from CRM|
|Website conversion trends and insights|
|Notes field for lead tracking|
|Call Tracking through CallTrackerFX||Up to 100 calls/mo. tracked||Up to 200 calls/mo. tracked||Up to 300 calls/mo. tracked|
|Includes 3 call tracking numbers||Includes 5 call tracking numbers||Includes 5 call tracking numbers|
|Up to 50 calls/mo. transcribed||Up to 75 calls/mo. transcribed||Up to 100 calls/mo. transcribed|
|Conversational intelligence analysis|
|Prospective lead tracking tool set|
|This tracking occurs whether or not the lead converts|
|Competitive content and SEO research|
|Organic traffic recommendations|
|Page-level content analysis|
|AI-powered SEO tool access|
|ReviewboostFX reputation monitoring and review tracking platform setup||Review tracking for 1 location||Review tracking for 2 locations||Review tracking for 2 locations|
|Data export of historic reviews|
|Monitoring dashboard for lifetime review metrics|
|Leads from website will automatically be pushed into CRM platforms|
|Access to MCFX mobile application for iOS and Android platforms|
|Monthly cost||$299/month | ($125/month for existing customers)||$599/month | ($225/month for existing customers)||$999/month | ($325/month for existing customers)|
Need more information? Call Us: 888-601-5359
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