B2C Martech Services That Drive Results

In the process of driving leads and conversions, your business likely receives quite a few phone calls. But for those calls to be of maximum value to you, you’ll need to track them — who made them, what you discussed, and which calls drove conversions.

With CallTrackerFX, you can answer all of those questions and more. CallTrackerFX lets you keep records of call sources, maintain transcripts, and more accurately determine your marketing return on investment (ROI).

Have you ever wished it was easier to manage your email campaigns? With MyEmailFX, it can be! MyEmailFX allows you to quickly and easily segment your email audiences and send your emails out in bulk.

It also lets you draw customer data from across the other sections of MarketingCloudFX so you can further build out your email lists. MyEmailFX is an excellent way to simultaneously expand your reach and hone your targeting for your email campaigns!

One of the most critical elements of digital marketing is search engine optimization (SEO), or optimizing your web content to rank in search results. AnalyticsFX is our tool for helping you track your search engine performance and determine how to improve it.

AnalyticsFX will let you see where your content is ranking for different keywords. It will also provide auto-generated recommendations for different keywords to target and improvements to make in your content so you can boost your SEO.

Once you turn prospects into leads, there’s still a journey to take them from that point to conversion. That journey is referred to as lead nurturing, and WebFX offers our own piece of software — LeadNurtureFX — specifically dedicated to facilitating it.

LeadNurtureFX will help you design custom workflows on your website aimed at reaching returning visitors. Using other resources like email, it can help you push users toward the final step of making a purchase.

Reviews can be an excellent tool for your online marketing, but they’re also one you have to monitor closely. A positive review can work wonders for your brand image, encouraging others to become customers as well — but you always want to watch out for negative reviews.

With ReviewBoostFX, that whole process becomes much easier. ReviewBoostFX is equipped with tools to help you elicit positive reviews and testimonials from your customers and keep an eye on existing reviews so you can address any negative ones that come along.

You can learn an incredible amount of information from the way users behave while they’re on your website. Which pages do they visit? How long do they stick around? At which point do they most often decide to leave? The answers can help you better determine how they think.

That’s why we offer VisitorRecorderFX, which does exactly what it sounds like — it lets you record what visitors do on your website. You can then go back and watch the recordings to figure out how to further optimize your site.

Personalization is an excellent method for improving user engagement across all your marketing. In emails, for instance, you can work wonders simply by addressing users by name. But you can also personalize the user experience on your website, and PersonalizeFX can help you do that.

With PersonalizeFX, you can set up specific site elements to be tailored to individual users, adjusting their appearance based on who views them. As a result, users will be much more prone to stick around long enough to become leads or convert.

Scheduling meeting times with potential customers can be hectic. While not as prevalent for B2C companies as for B2B companies, there may still be occasions where you schedule phone calls or video chats with users. When that happens, you’ll want to have SchedulerFX handy.

SchedulerFX allows you to more easily set up appointments with potential customers, integrating with any other scheduling platforms you may use so you can have all your appointments booked and organized in one location.