Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
B2C Martech Services That Drive Results
Marketing technology (martech) is an excellent resource for any business-to-consumer (B2C) company looking to improve its digital marketing campaigns. That’s why your business can benefit from WebFX’s B2C martech services!
scheduWhat do our B2C martech services include?
Some businesses spend long periods of time accumulating many different martech tools to help them drive better results. But trying to keep up with that many tools can quickly become both exhausting and expensive.
That’s why, rather than draw from multiple sources, WebFX has developed our own consolidated martech platform — RevenueCloudFX. RevenueCloudFX can handle a wide range of functions aimed at boosting your campaigns.
Learn more about the individual components of RevenueCloudFX and our martech B2C services below!
- LeadManagerFX
- CallTrackerFX
- MyEmailFX
- AnalyticsFX
- LeadNurtureFX
- ReviewBoostFX
- VisitorRecorderFX
- PersonalizeFX
- SchedulerFX
- And more!
LeadManagerFX
LeadManagerFX
One of the most vital parts of RevenueCloudFX is LeadManagerFX, a piece of software designed to help you track the leads coming in from your site. It can help you see how many leads you have, where they’re coming from, which pages they’re visiting, and more.
LeadManagerFX will also regularly deliver reports on your latest leads and let you view current activity on your site. On top of all that, it will consolidate all your leads’ contact information in one place so you can easily reach them. That means you’ll never be behind on the status of your leads!
CallTrackerFX
CallTrackerFX
In the process of driving leads and conversions, your business likely receives quite a few phone calls. But for those calls to be of maximum value to you, you’ll need to track them — who made them, what you discussed, and which calls drove conversions.
With CallTrackerFX, you can answer all of those questions and more. CallTrackerFX lets you keep records of call sources, maintain transcripts, and more accurately determine your marketing return on investment (ROI).
MyEmailFX
MyEmailFX
Have you ever wished it was easier to manage your email campaigns? With MyEmailFX, it can be! MyEmailFX allows you to quickly and easily segment your email audiences and send your emails out in bulk.
It also lets you draw customer data from across the other sections of RevenueCloudFX so you can further build out your email lists. MyEmailFX is an excellent way to simultaneously expand your reach and hone your targeting for your email campaigns!
AnalyticsFX
AnalyticsFX
One of the most critical elements of digital marketing is search engine optimization (SEO), or optimizing your web content to rank in search results. AnalyticsFX is our tool for helping you track your search engine performance and determine how to improve it.
AnalyticsFX will let you see where your content is ranking for different keywords. It will also provide auto-generated recommendations for different keywords to target and improvements to make in your content so you can boost your SEO.
LeadNurtureFX
LeadNurtureFX
Once you turn prospects into leads, there’s still a journey to take them from that point to conversion. That journey is referred to as lead nurturing, and WebFX offers our own piece of software — LeadNurtureFX — specifically dedicated to facilitating it.
LeadNurtureFX will help you design custom workflows on your website aimed at reaching returning visitors. Using other resources like email, it can help you push users toward the final step of making a purchase.
ReviewBoostFX
ReviewBoostFX
Reviews can be an excellent tool for your online marketing, but they’re also one you have to monitor closely. A positive review can work wonders for your brand image, encouraging others to become customers as well — but you always want to watch out for negative reviews.
With ReviewBoostFX, that whole process becomes much easier. ReviewBoostFX is equipped with tools to help you elicit positive reviews and testimonials from your customers and keep an eye on existing reviews so you can address any negative ones that come along.
VisitorRecorderFX
VisitorRecorderFX
You can learn an incredible amount of information from the way users behave while they’re on your website. Which pages do they visit? How long do they stick around? At which point do they most often decide to leave? The answers can help you better determine how they think.
That’s why we offer VisitorRecorderFX, which does exactly what it sounds like — it lets you record what visitors do on your website. You can then go back and watch the recordings to figure out how to further optimize your site.
PersonalizeFX
PersonalizeFX
Personalization is an excellent method for improving user engagement across all your marketing. In emails, for instance, you can work wonders simply by addressing users by name. But you can also personalize the user experience on your website, and PersonalizeFX can help you do that.
With PersonalizeFX, you can set up specific site elements to be tailored to individual users, adjusting their appearance based on who views them. As a result, users will be much more prone to stick around long enough to become leads or convert.
SchedulerFX
SchedulerFX
Scheduling meeting times with potential customers can be hectic. While not as prevalent for B2C companies as for B2B companies, there may still be occasions where you schedule phone calls or video chats with users. When that happens, you’ll want to have SchedulerFX handy.
SchedulerFX allows you to more easily set up appointments with potential customers, integrating with any other scheduling platforms you may use so you can have all your appointments booked and organized in one location.
And more!
And more!
Want to learn more about what our B2C martech services include? Watch the video below!
Data-Driven Digital Marketing
RevenueCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
View B2C martech services
Foundation
$675 / month
-
20,000 first-party data profiles -
10 Nutshell Pro seats
-
300 calls tracked
-
15 lookalike or custom audiences
Data Professional
$1,175 / month
-
50,000 first-party data profiles
-
20 Nutshell Pro seats
-
500 calls tracked
-
30 lookalike or custom audiences
Innovator
$2,500 / month
-
100,000 first-party data profiles
-
Up to 40 Nutshell Pro seats
-
1000 calls tracked
-
50 lookalike or custom audiences
Your search for B2C martech services ends here
When your company partners with WebFX, you:
Partner with an experienced team
When you partner with WebFX, you aren’t getting an agency that’s only been around for a few years. WebFX was founded in 1996, giving us over 29 years of experience with digital marketing. With over two decades under our belt, we have a level of expertise no other agency can match, making us the ideal partner for your B2C company.
Implement custom strategies
Receive custom lead generation strategies tailored to your company’s unique goals, needs, target market, industry, and more to ensure you drive revenue right from the start.
Grow your bottom line
In the past five years alone, we’ve driven over 24 million leads and $10 billion in revenue for our clients, and we can achieve similarly outstanding results for you. If you’re still in doubt, just ask our past clients themselves — they’ve left us with over 1,100 positive testimonials over the years!
Get full-service marketing support
At WebFX, we can handle not only your B2C marketing technology, but also many other aspects of your marketing! We’re a full-service marketing agency offering a wide range of services, including SEO, email marketing, web design, and more!
Pricing custom to you.
Starting at $675 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 20% increase in ROI with WebFX’s award-winning B2C marketing technology
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- RevenueCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
Why choose RevenueCloudFX as your B2C marketing technology?
All the components listed above are fantastic, but what makes RevenueCloudFX more valuable than other martech for B2C companies? It’s not the only B2C marketing technology out there, so what helps it stand out from the crowd?
As it happens, RevenueCloudFX is special in more ways than one. Here are some of the features that make it so outstanding!
- 1. It lets you centralize your marketing efforts
- 2. It lets you more accurately evaluate your campaigns
- 3. It integrates with various CRMs
1. It lets you centralize your marketing efforts
1. It lets you centralize your marketing efforts
Arguably the central benefit of RevenueCloudFX is that it combines so many features into one platform. You’d be hard-pressed to find another piece of B2C marketing technology that will let you do everything from tracking calls to monitoring search result rankings.
By having everything in one place, you can vastly cut down on both the chaos and the expense that you would face by managing multiple tools from multiple sources all at once. That means you’ll be able to apply more focus to your marketing efforts and drive better results!
2. It lets you more accurately evaluate your campaigns
2. It lets you more accurately evaluate your campaigns
Another reason RevenueCloudFX is such a standout martech platform is that it lets you evaluate your campaigns’ performance more accurately than other platforms.
This ties back into the previous point about it letting you have all your martech in one place. Since RevenueCloudFX connects to all your marketing channels, from social media to email, it lets you compare them and see which ones are performing the best. It also lets you get a better perspective on your overall ROI.
3. It integrates with various CRMs
3. It integrates with various CRMs
The third reason RevenueCloudFX is so useful is that you can integrate it with various customer relationship management (CRM) platforms. Some of the platforms you can integrate with RevenueCloudFX include:
- Salesforce
- Shopify
- Marketo
- Amazon
- And more!
These integrations make it easier to connect all your marketing through martech!
FAQs about B2C martech services
What is martech?
Martech is short for marketing technology. It’s any software, tool, or platform you use to enhance and improve your marketing efforts. You can use martech to track your website traffic, manage your leads, and much more.
What are B2C martech services?
B2C martech services are professional services provided by an agency offers business-to-consumer (B2C) companies access to software and expertise that enhances and improves their marketing efforts.
View B2C martech service plans and pricing
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Enterprise Nutshell seats | 40 Enterprise Nutshell seats | 80 Enterprise Nutshell seats |
Connect with your CRM contacts with 1-to-1 via text messages. Included # of outbound SMS/month for each Nutshell seat | 150 outbound SMS per user, for a shared pool of up to 1,500 per month for your 10 users | 150 outbound SMS per user, for a shared pool of up to 3,000 per month for your 20 users | 150 outbound SMS per user, for a shared pool of up to 6,000 per month for your 40 users | 150 outbound SMS per user, for a shared pool of up to 12,000 per month for your 80 users |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 10 Calendars | Up to 20 Calendars | Up to 40 Calendars | Up to 80 Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by RevenueCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into RevenueCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between RevenueCloudFX and the original Martech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 1,250 calls tracked / mo | 2,500 calls tracked / mo | 5,000 calls tracked / mo | 10,000 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 25 unique numbers | 50 unique numbers | 75 unique numbers | 150 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX  Caller and agent sentiment analysis and intent powered by Google AI | ||||
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Sending to up to 20,000 Contacts, with unlimited emails sent to each Contact, included in plan | Sending to up to 50,000 Contacts, with unlimited emails sent to each Contact, included in plan | Sending to up to 100,000 Contacts, with unlimited emails sent to each Contact, included in plan | Sending to up to 250,000 Contacts, with unlimited emails sent to each Contact, included in plan |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & Martech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic Martech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual Martech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated Martech Expert | ||||
| Execution of Martech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
WebFX has thousands of reviews praising our transparency, communication, and results.
WebFX Agency Rating
4.9/5
based on over 550 third-party reviews
based on over 550 third-party reviews
