B2C Martech Services That Drive Results

MarketingCloudFX: The ideal martech for B2C

Some businesses spend long periods of time accumulating many different martech tools to help them drive better results. But trying to keep up with that many tools can quickly become both exhausting and expensive.

That’s why, rather than draw from multiple sources, WebFX has developed our own consolidated martech platform — MarketingCloudFX (MCFX). MCFX can handle a wide range of functions aimed at boosting your campaigns.

Learn more about the individual components of MarketingCloudFX and our martech B2C services below!

LeadManagerFX

One of the most vital parts of MCFX is LeadManagerFX, a piece of software designed to help you track the leads coming in from your site. It can help you see how many leads you have, where they’re coming from, which pages they’re visiting, and more.

LeadManagerFX will also regularly deliver reports on your latest leads and let you view current activity on your site. On top of all that, it will consolidate all your leads’ contact information in one place so you can easily reach them. That means you’ll never be behind on the status of your leads!

CallTrackerFX

In the process of driving leads and conversions, your business likely receives quite a few phone calls. But for those calls to be of maximum value to you, you’ll need to track them — who made them, what you discussed, and which calls drove conversions.

With CallTrackerFX, you can answer all of those questions and more. CallTrackerFX lets you keep records of call sources, maintain transcripts, and more accurately determine your marketing return on investment (ROI).

MyEmailFX

Have you ever wished it was easier to manage your email campaigns? With MyEmailFX, it can be! MyEmailFX allows you to quickly and easily segment your email audiences and send your emails out in bulk.

It also lets you draw customer data from across the other sections of MarketingCloudFX so you can further build out your email lists. MyEmailFX is an excellent way to simultaneously expand your reach and hone your targeting for your email campaigns!

AnalyticsFX

One of the most critical elements of digital marketing is search engine optimization (SEO), or optimizing your web content to rank in search results. AnalyticsFX is our tool for helping you track your search engine performance and determine how to improve it.

AnalyticsFX will let you see where your content is ranking for different keywords. It will also provide auto-generated recommendations for different keywords to target and improvements to make in your content so you can boost your SEO.

LeadNurtureFX

Once you turn prospects into leads, there’s still a journey to take them from that point to conversion. That journey is referred to as lead nurturing, and WebFX offers our own piece of software — LeadNurtureFX — specifically dedicated to facilitating it.

LeadNurtureFX will help you design custom workflows on your website aimed at reaching returning visitors. Using other resources like email, it can help you push users toward the final step of making a purchase.

ReviewBoostFX

Reviews can be an excellent tool for your online marketing, but they’re also one you have to monitor closely. A positive review can work wonders for your brand image, encouraging others to become customers as well — but you always want to watch out for negative reviews.

With ReviewBoostFX, that whole process becomes much easier. ReviewBoostFX is equipped with tools to help you elicit positive reviews and testimonials from your customers and keep an eye on existing reviews so you can address any negative ones that come along.

VisitorRecorderFX

You can learn an incredible amount of information from the way users behave while they’re on your website. Which pages do they visit? How long do they stick around? At which point do they most often decide to leave? The answers can help you better determine how they think.

That’s why we offer VisitorRecorderFX, which does exactly what it sounds like — it lets you record what visitors do on your website. You can then go back and watch the recordings to figure out how to further optimize your site.

PersonalizeFX

Personalization is an excellent method for improving user engagement across all your marketing. In emails, for instance, you can work wonders simply by addressing users by name. But you can also personalize the user experience on your website, and PersonalizeFX can help you do that.

With PersonalizeFX, you can set up specific site elements to be tailored to individual users, adjusting their appearance based on who views them. As a result, users will be much more prone to stick around long enough to become leads or convert.

SchedulerFX

Scheduling meeting times with potential customers can be hectic. While not as prevalent for B2C companies as for B2B companies, there may still be occasions where you schedule phone calls or video chats with users. When that happens, you’ll want to have SchedulerFX handy.

SchedulerFX allows you to more easily set up appointments with potential customers, integrating with any other scheduling platforms you may use so you can have all your appointments booked and organized in one location.

Why choose MarketingCloudFX as your B2C marketing technology?

All the components listed above are fantastic, but what makes MarketingCloudFX more valuable than other martech for B2C companies? It’s not the only B2C marketing technology out there, so what helps it stand out from the crowd?

As it happens, MarketingCloudFX is special in more ways than one. Here are some of the features that make it so outstanding!

1. It lets you centralize your marketing efforts

Arguably the central benefit of MarketingCloudFX is that it combines so many features into one platform. You’d be hard-pressed to find another piece of B2C marketing technology that will let you do everything from tracking calls to monitoring search result rankings.

By having everything in one place, you can vastly cut down on both the chaos and the expense that you would face by managing multiple tools from multiple sources all at once. That means you’ll be able to apply more focus to your marketing efforts and drive better results!

2. It lets you more accurately evaluate your campaigns

Another reason MarketingCloudFX is such a standout martech platform is that it lets you evaluate your campaigns’ performance more accurately than other platforms.

This ties back into the previous point about it letting you have all your martech in one place. Since MarketingCloudFX connects to all your marketing channels, from social media to email, it lets you compare them and see which ones are performing the best. It also lets you get a better perspective on your overall ROI.

3. It integrates with various CRMs

The third reason MarketingCloudFX is so useful is that you can integrate it with various customer relationship management (CRM) platforms. Some of the platforms you can integrate with MCFX include:

• Salesforce
• Shopify
• Marketo
• Facebook
• Amazon
• And more!

These integrations make it easier to connect all your marketing through martech!

Why choose WebFX for your martech B2C services?

When you partner with WebFX, you can get more than simply MarketingCloudFX. As great a tool as it is, it’s even better when paired with WebFX’s expert martech B2C services, where we help you put MCFX to use in your campaigns.

But what makes our agency stand out from the crowd? Why partner with us? Read on to find out!

1. We have decades of experience

When you partner with WebFX, you aren’t getting an agency that’s only been around for a few years. WebFX was founded in 1996, giving us over 25 years of experience with digital marketing.

That level of experience is something you’ll definitely want on your side. With over two decades under our belt, we have a level of expertise no other agency can match, making us the ideal partner for your B2C company.

2. We drive top-tier results

As valuable as experience is, we know it doesn’t automatically make us a good agency. It’s the results we drive that truly speak to our capabilities — and fortunately, they don’t disappoint.

In the past five years alone, we’ve driven over7.8 million leads and $3 billion in revenue for our clients, and we can achieve similarly outstanding results for you. If you’re still in doubt, just ask our past clients themselves — they’ve left us with over 1020 positive testimonials over the years!

3. We’re a full-service digital marketing agency

The final reason to partner with WebFX is that we’re a full-service marketing agency. That means we offer a variety of digital marketing services, so when you partner with us, you can get everything done in one place rather than outsourcing to multiple other agencies.

Some of the services we offer include:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media
• Web design
• And more!

That means we can handle not only your B2C marketing technology, but also many other aspects of your marketing!

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

• Leads
• Transactions
• Calls
• Revenue

Learn More

Give your campaigns a boost with our martech B2C services

Ready to kick your marketing campaigns into gear with martech for B2C? Choose MarketingCloudFX! For all the reasons outlined above and more, it’s the optimal platform for all your digital marketing needs.

When you partner with WebFX, you’ll also be assigned a dedicated account representative to be your primary point of contact with us regarding everything we do to improve your campaigns.

To get started with us, just call 888-601-5359 or contact us online today!