B2C Martech Services That Drive Results

Marketing technology (martech) is an excellent resource for any business-to-consumer (B2C) company looking to improve its digital marketing campaigns. That’s why your business can benefit from WebFX’s B2C martech services!

We’ve generated over



We’ve generated



We have more than



View B2C martech services


$875 / month

  • 10,000 first-party data profiles
  • 250,000 non-marketing customer journeys
  • 300 calls tracked
  • 8 lookalike or custom audiences


$1,375 / month

  • 15,000 first-party data profiles
  • 500,000 non-marketing customer journeys
  • 300 calls tracked
  • 15 lookalike or custom audiences


$5,975 / month

  • 100,000 first-party data profiles
  • 1 million non-marketing customer journeys
  • 1000 calls tracked
  • 30 lookalike or custom audiences


Top-tier B2C martech services from WebFX

Martech — short for marketing technology — refers to an array of digital tools aimed at helping you market your business. B2C companies like yours can benefit immensely from using martech to expand your reach and bring in more leads.

If you’re looking for martech to boost your campaigns, look no further than WebFX. We’ve been driving marketing results for over 25 years, and we know how to get the most out of martech for B2C companies.

Not only can our B2C martech agency help boost your campaigns through our extensive digital marketing services, but we even have our own martech platform aimed at enhancing all your efforts. Read on to learn more, and then partner with us by calling 888-601-5359 or contacting us online today!

Meet MarketingCloudFX:

One platform tracking countless metrics and driving stellar results.

Learn More About Our Proprietary Software

Our satisfaction has everything to do with WebFX. They listen, study our needs, take action, and are consistent in their proactive manner of communicating with our IT Manager and myself (Marketing Manager).

Operations Manager



See over 1,020 Happy Clients’ Testimonials

View B2C martech service plans and pricing

Features Foundation ProEnterprise
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 10,000Up to 15,000Up to 100,000
Auto-management of Contact Status

Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.

& Up to 250,000 non-marketing customer journeys& Up to 500,000 non-marketing customer journeys& Up to 1,000,000 non-marketing customer journeys
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI

Our proprietary CRM software that powers over $600 million in annual sales for clients

10 seats20 seatsUnlimited seats
SchedulerFX automated calendar booking systemUp to 10 CalendarsUp to 10 CalendarsUp to 50 Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 8 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFXCRM: New Contact Creation

Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX

Up to a total of 3 Unidirection IntegrationsFX Data Pipelines

Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines

Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.

Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data PipelinesUp to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Measurement, Insights + ROI

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

– Enterprise Company Enrichment

Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.


Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

– Standard Lead Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.

– Enterprise Lead Enrichment

Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc

– Advanced spam filtering

Automatically filters leads from blacklisted IP addresses

– Converted lead videos

Watch the website actions prior to the visitor converting


Coming Q3 2022


Automated call tracking + recording for ROI measurement

300 calls tracked / mo300 calls tracked / mo1,000 calls tracked / mo

Channel-specific call tracking numbers

12 unique numbers12 unique numbers50 unique numbers
– Standard Call Enrichment

Caller location for automated audience creation

– Enterprise Call Enrichment

Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.


Caller and agent sentiment analysis and intent powered by Google AI

10 enhanced calls / mo300 enhanced calls / mo1,000 enhanced calls / mo

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients

Competitor website changes tracking and strategy monitoring


Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads


On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads


Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor.

Benchmark lift: 14% increase in sales


Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey

Real-time insights to which content types provide the highest value for your website.


IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic


User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / moUnlimited reports

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions


Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 3 locationsUp to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist 3 calls during first year onboarding3 calls during first year onboarding4 calls during first year onboarding
Annual MarTech Specialist Consultations1 / year2 / year4 / year
On-going Data Architect Support Queue Access Up to 4 hours / yearUp to 6 hours / yearUp to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets 3 per quarter /12 per year
Standard Monthly Licensing Cost$875$1,375$5,975
Existing Monthly Customer Cost$500$1,000$4,975

MarketingCloudFX: The ideal martech for B2C

Some businesses spend long periods of time accumulating many different martech tools to help them drive better results. But trying to keep up with that many tools can quickly become both exhausting and expensive.

That’s why, rather than draw from multiple sources, WebFX has developed our own consolidated martech platform — MarketingCloudFX (MCFX). MCFX can handle a wide range of functions aimed at boosting your campaigns.

Learn more about the individual components of MarketingCloudFX and our martech B2C services below!


One of the most vital parts of MCFX is LeadManagerFX, a piece of software designed to help you track the leads coming in from your site. It can help you see how many leads you have, where they’re coming from, which pages they’re visiting, and more.

LeadManagerFX will also regularly deliver reports on your latest leads and let you view current activity on your site. On top of all that, it will consolidate all your leads’ contact information in one place so you can easily reach them. That means you’ll never be behind on the status of your leads!


In the process of driving leads and conversions, your business likely receives quite a few phone calls. But for those calls to be of maximum value to you, you’ll need to track them — who made them, what you discussed, and which calls drove conversions.

With CallTrackerFX, you can answer all of those questions and more. CallTrackerFX lets you keep records of call sources, maintain transcripts, and more accurately determine your marketing return on investment (ROI).


Have you ever wished it was easier to manage your email campaigns? With MyEmailFX, it can be! MyEmailFX allows you to quickly and easily segment your email audiences and send your emails out in bulk.

It also lets you draw customer data from across the other sections of MarketingCloudFX so you can further build out your email lists. MyEmailFX is an excellent way to simultaneously expand your reach and hone your targeting for your email campaigns!


One of the most critical elements of digital marketing is search engine optimization (SEO), or optimizing your web content to rank in search results. AnalyticsFX is our tool for helping you track your search engine performance and determine how to improve it.

AnalyticsFX will let you see where your content is ranking for different keywords. It will also provide auto-generated recommendations for different keywords to target and improvements to make in your content so you can boost your SEO.


Once you turn prospects into leads, there’s still a journey to take them from that point to conversion. That journey is referred to as lead nurturing, and WebFX offers our own piece of software — LeadNurtureFX — specifically dedicated to facilitating it.

LeadNurtureFX will help you design custom workflows on your website aimed at reaching returning visitors. Using other resources like email, it can help you push users toward the final step of making a purchase.


Reviews can be an excellent tool for your online marketing, but they’re also one you have to monitor closely. A positive review can work wonders for your brand image, encouraging others to become customers as well — but you always want to watch out for negative reviews.

With ReviewBoostFX, that whole process becomes much easier. ReviewBoostFX is equipped with tools to help you elicit positive reviews and testimonials from your customers and keep an eye on existing reviews so you can address any negative ones that come along.


You can learn an incredible amount of information from the way users behave while they’re on your website. Which pages do they visit? How long do they stick around? At which point do they most often decide to leave? The answers can help you better determine how they think.

That’s why we offer VisitorRecorderFX, which does exactly what it sounds like — it lets you record what visitors do on your website. You can then go back and watch the recordings to figure out how to further optimize your site.


Personalization is an excellent method for improving user engagement across all your marketing. In emails, for instance, you can work wonders simply by addressing users by name. But you can also personalize the user experience on your website, and PersonalizeFX can help you do that.

With PersonalizeFX, you can set up specific site elements to be tailored to individual users, adjusting their appearance based on who views them. As a result, users will be much more prone to stick around long enough to become leads or convert.


Scheduling meeting times with potential customers can be hectic. While not as prevalent for B2C companies as for B2B companies, there may still be occasions where you schedule phone calls or video chats with users. When that happens, you’ll want to have SchedulerFX handy.

SchedulerFX allows you to more easily set up appointments with potential customers, integrating with any other scheduling platforms you may use so you can have all your appointments booked and organized in one location.

Why choose MarketingCloudFX as your B2C marketing technology?

All the components listed above are fantastic, but what makes MarketingCloudFX more valuable than other martech for B2C companies? It’s not the only B2C marketing technology out there, so what helps it stand out from the crowd?

As it happens, MarketingCloudFX is special in more ways than one. Here are some of the features that make it so outstanding!

1. It lets you centralize your marketing efforts

Arguably the central benefit of MarketingCloudFX is that it combines so many features into one platform. You’d be hard-pressed to find another piece of B2C marketing technology that will let you do everything from tracking calls to monitoring search result rankings.

By having everything in one place, you can vastly cut down on both the chaos and the expense that you would face by managing multiple tools from multiple sources all at once. That means you’ll be able to apply more focus to your marketing efforts and drive better results!

2. It lets you more accurately evaluate your campaigns

Another reason MarketingCloudFX is such a standout martech platform is that it lets you evaluate your campaigns’ performance more accurately than other platforms.

This ties back into the previous point about it letting you have all your martech in one place. Since MarketingCloudFX connects to all your marketing channels, from social media to email, it lets you compare them and see which ones are performing the best. It also lets you get a better perspective on your overall ROI.

3. It integrates with various CRMs

The third reason MarketingCloudFX is so useful is that you can integrate it with various customer relationship management (CRM) platforms. Some of the platforms you can integrate with MCFX include:

These integrations make it easier to connect all your marketing through martech!

Why choose WebFX for your martech B2C services?

When you partner with WebFX, you can get more than simply MarketingCloudFX. As great a tool as it is, it’s even better when paired with WebFX’s expert martech B2C services, where we help you put MCFX to use in your campaigns.

But what makes our agency stand out from the crowd? Why partner with us? Read on to find out!

1. We have decades of experience

When you partner with WebFX, you aren’t getting an agency that’s only been around for a few years. WebFX was founded in 1996, giving us over 25 years of experience with digital marketing.

That level of experience is something you’ll definitely want on your side. With over two decades under our belt, we have a level of expertise no other agency can match, making us the ideal partner for your B2C company.

2. We drive top-tier results

As valuable as experience is, we know it doesn’t automatically make us a good agency. It’s the results we drive that truly speak to our capabilities — and fortunately, they don’t disappoint.

In the past five years alone, we’ve driven over7.8 million leads and $3 billion in revenue for our clients, and we can achieve similarly outstanding results for you. If you’re still in doubt, just ask our past clients themselves — they’ve left us with over 1,020 positive testimonials over the years!

3. We’re a full-service digital marketing agency

The final reason to partner with WebFX is that we’re a full-service marketing agency. That means we offer a variety of digital marketing services, so when you partner with us, you can get everything done in one place rather than outsourcing to multiple other agencies.

Some of the services we offer include:

That means we can handle not only your B2C marketing technology, but also many other aspects of your marketing!

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
Learn More

Give your campaigns a boost with our martech B2C services

Ready to kick your marketing campaigns into gear with martech for B2C? Choose MarketingCloudFX! For all the reasons outlined above and more, it’s the optimal platform for all your digital marketing needs.

When you partner with WebFX, you’ll also be assigned a dedicated account representative to be your primary point of contact with us regarding everything we do to improve your campaigns.

To get started with us, just call 888-601-5359 or contact us online today!