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500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Technology for Smarter Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Analytics & ROI Reporting

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Integration with CRM for end-to-end revenue reporting
  • View ROI by marketing channel to make investment decisions
  • Track the impact of all content on your core business objectives

Data Enablement

Unite first and third party data to automate audience creation and refine ad network targeting.

  • Leverage lead data to refine ad network targeting
  • Reach qualified users on any device
  • Make data-driven decisions about campaigns

Project Collaboration

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Browse WebFX martech services for B2B companies

Custom Marketing Automation Plans

Starting at

$675 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a marketing automation service plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within marketing automation, specifically — to determine the best action plan for your website.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase site traffic? Boost your engagement and conversions? We’ll create a marketing automation package that aligns perfectly.

  • Automate marketing campaigns
  • Unify sales and marketing data
  • Optimize ad spend using AI
  • Automate marketing attribution
  • Monitor competitor changes
  • Streamline tech stack
  • Launch omnichannel strategies
  • Sync data with third-party tools
  • Monitor competitor changes
  • Closed-loop call, lead, customer journey, and revenue tracking

Your search for B2B martech services ends here

When your company partners with WebFX, you:

Accounts icon with person icon and writing above it.

Have a dedicated account manager

We know how challenging it is to get passed around between multiple points of contact when you have a question or need assistance. Our martech services for B2B companies come equipped with a dedicated account manager for your business. Your account manager will know your business inside and out to help you maximize results with our martech software and answer any questions you might have.

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Work with over 500 award-winning B2B marketing experts

With WebFX, you’ll have access to our award-winning team of over 500 B2B marketing experts. We’ll guide you through the multiple tools and features of our in-house B2B martech software, MarketingCloudFX. Plus, our team will help you optimize your campaigns for the best results.

Data icon with bars at different heights.

Have an experienced B2B martech partner

When you partner with WebFX, you partner with an agency with over 25 years of experience driving impressive results for our clients. We’ve helped businesses drive over $6 billion in revenue in just the past few years. Just check out over 1090 of our glowing reviews and testimonials to learn more about how we’ve helped businesses just like yours drive impressive results and achieve their business goals.

Pricing custom to you.

Starting at $675 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

Our in-house B2B martech software: MarketingCloudFX

When you invest in B2B marketing technology plans from WebFX, you’ll have access to our industry-leading B2B martech software, MarketingCloudFX.

MarketingCloudFX enables you to harness the power of advanced artificial intelligence (AI) and machine learning to automate and streamline your marketing processes. From collecting essential client and campaign data to providing data-driven optimization suggestions, MarketingCloudFX can do it all.

Check out some of the main features and tools of MarketingCloudFX.

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With PersonalizeFX, you can create personalized marketing messages and website experiences that resonate with both your current and potential clients. Launch personalized experience based on users’ location, company, job role, and more to boost conversions.



AnalyticsFX enables you to track the performance of your website in search engines like Google. Use AnalyticsFX to monitor your keyword rankings and implement optimizations to help you outrank your biggest competitors in the search results.



With CallTrackerFX, you can easily track your phone calls to learn which channels drive the most calls and leads for your business. Plus, you can view your call transcripts to improve your processes to drive more conversions for your company in the future.



LeadManagerFX helps you generate and manage your leads to turn more prospects into loyal clients. With LeadManagerFX, you can discover your leads’ journey, from awareness to conversions, which pages they visited, and which campaigns encouraged them to convert.



Accelerate and streamline your lead contact times to help you acquire more clients with SchedulerFX. Use SchedulerFX to enable your leads and prospects to book calls, appointments, meetings, and more directly with your team so you can drive more conversions and revenue.



Prospects love to read reviews before deciding to partner with a company. With ReviewAccelerationFX, you can increase your positive reviews and client testimonials to encourage more prospects to connect with your business and become a client.

FAQs about B2B martech services

What is martech?

Martech is short for marketing technology and is typically used in digital marketing campaigns. You can use martech tools to collect data, incorporate automation into your marketing strategies, and more!

Why use martech for your B2B?

Martech helps you centralize all of your business’ data in one place to help you save time and make better marketing decisions.

How can you use martech for your B2B?

Popular B2B uses for martech include analytics systems, lead management systems, customer relationship management, content management systems, social media management tools, and automation systems.

B2B martech plans from WebFX

Find the perfect B2B marketing technology services plan for your company today!

Features MarketingCloudFX MarketingCloudFX w/ Call Tracking
Setup of lead capture forms & lead reporting
Ability to view lead source
Website call tracking – Up to 200 calls a month & 2 phone numbers
Ability to listen & download recorded website calls
Web visitor company tracking
Web visitor company tracking history report
Web visitor company tracking daily email reporting
Web access and lead management system user permission tiers
Ability to view contacts at the web visitors company
Ability to setup drip email campaigns (Additional costs for the # of prospect emails sent to) (Additional costs for the # of prospect emails sent to)
Lead scoring
Prospect alerts
SEO dashboards & reporting
Social media dashboards & reporting
Online review management system & alerts
500+ SMEs behind campaign driving results
Monthly investment for WebFX customers spending at least $600 a monthCost waived Cost waived
Monthly investment for MarketingCloudFX software$400 $600
Need more information? Call Us: 888-601-5359

WebFX has thousands of reviews praising our transparency, communication, and results.

Check out our client testimonials

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based on over 550 third-party reviews
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