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Published: February 15, 2022

Enterprise Martech Agency: Accelerate Growth with WebFX

Marketing technology, or martech, is the key to unlocking revenue and accelerated growth for your enterprise company. With the help of an enterprise martech agency, you can have a team of experts using martech to help you maximize leads and revenue for your company.
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Get Transparent Plans & Pricing From Our Enterprise Martech Agency

Looking for martech that helps you simplify tasks without breaking the bank? Check out our martech pricing and plans!

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Foundation

$675 / month

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    20,000 first-party data profiles
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    10 Nutshell Pro seats
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    300 calls tracked
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    15 lookalike or custom audiences
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Data Professional

$1,175 / month

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    50,000 first-party data profiles
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    20 Nutshell Pro seats
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    500 calls tracked
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    30 lookalike or custom audiences
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Innovator

$2,500 / month

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    100,000 first-party data profiles
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    Up to 40 Nutshell Pro seats
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    1000 calls tracked
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    50 lookalike or custom audiences

SEE FULL DELIVERABLES

Drive Revenue With Our Enterprise Martech Firm

Our enterprise martech company offers in-house software that sparks growth and accelerates revenue for your company. Take a look at what we offer!

Your Deliverables

  • Access to our proprietary martech software, MarketingCloudFX
  • Lead attribution and tracking
  • Call tracking and recording
  • Email automation
  • Search engine performance tracking

Our Process

  • Analyzing lead data to understand what strategies drive qualified leads for your enterprise
  • Track calls to see why people contact your business and how you can accelerate the sales process
  • Create, send, and monitor email marketing campaigns
  • Track keyword rankings, search engine features, and changes in visibility on search engines

Our Clients’ Results

  • $6 billion generated in revenue for clients
  • 24 million leads generated for clients
  • 7.14 million phone calls generated for clients
  • 14.9 million transactions managed for clients
  • 1,100 client reviews, including an overall 4.9 rating on Clutch
  • 91% client retention rate — almost 50% higher than nationwide average

Hear From Our Clients

“Working with WebFX for over a year now, I can concretely say that their service is clear, concise, and most importantly, in line with the return on investment that they laid out from the beginning.”

Auto Parts Manufacturer

“So far, we’re happy with our experience with WebFX. They have been good to work with – professional, knowledgeable, and good in their communication, organization and responsiveness. We are very pleased with the initial directions of our results and expect strong ROI in the near future.”

Ecommerce Retailer

“Since going with a responsive website design, we have noticed an increase in phone calls about our services. It has definitely had a positive impact on our business. Thank you, WebFX, for moving us in this direction. It was a great choice!”

Home Insurance Agency

Read More Client Stories

Ready to Grow? Get your FREE Quote Today!

Increased Website Traffic by

+87%

Read Full Case Study

Increased Conversion Rate by

+71%

Read Full Case Study

Increased Leads Generated by

+60%

Read Full Case Study

“We measure our success by how much we WOW our clients.”

avatar bill
Bill Craig

WebFX President

Explore our Enterprise Martech Company’s Plans & Pricing

Features Foundation Data ProfessionalInnovatorInnovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 20,000 contacts / 160,000 emails/moUp to 50,000 contacts / 400,000 emails/moUp to 100,000 contacts / 800,000 emails/moUp to 250,000 contacts / 2,000,000 emails/mo
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI


Our proprietary CRM software that powers over $600 million in annual sales for clients

10 Pro Nutshell seats20 Pro Nutshell seats40 Pro Nutshell seatsUnlimited Pro Nutshell seats
Nutshell Onboarding

Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.

Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 20 CalendarsUp to 20 CalendarsUp to 50 CalendarsUnlimited Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFX CRM: New Contact Creation

Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX

Up to a total of 2 Unidirection IntegrationsFX Data Pipelines Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time

Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.

Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

New Contact & Prospect Lookup (Monthly Credits)

Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.

Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution

Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent

– ProspectorFX: Contact & Company Search

ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

Advanced Spam Filtering

Automatically filters leads from blacklisted IP addresses

Visitor Recordings: Converted lead videos

Watch the website actions prior to the visitor converting

Up to 250 web conversion journeys recorded Up to 500 web conversion journeys recorded Up to 1,000 web conversion journeys recorded Up to 5,000 web conversion journeys recorded
LeadScorerFX Standard

Close more leads in less time with lead scoring customized to your business

CallTrackerFX: Tracked Monthly Calls

Automated call tracking + recording for ROI measurement

650 calls tracked / mo1,300 calls tracked / mo2,000 calls tracked / mo3,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers

Channel-specific call tracking numbers

15 unique numbers25 unique numbers50 unique numbers125 unique numbers
Standard Call Enrichment

Caller location for Automated Audience Creation

Enterprise Call Enrichment

Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.

AIConversationsFX
google ai logo fullsize

Caller and agent sentiment analysis and intent powered by Google AI


DataEnrichmentFX: Enriched Contacts & Leads
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments)

Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.

Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution
– B2C CallTrackerFX Leads: Reverse Phone # Lookup
LeadScorerFX Pro

LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.

MROIDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth
CompetitorSpyFX: Up to 5 Competitors Tracked

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)
FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

Up to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup
Annual MarTech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$500 $975 $2,250 $4,475

Learn More About Enterprise Martech Agencies

Still have questions about hiring an enterprise martech agency? We’ve got answers!

How do I know if an enterprise martech agency is right for me?

Not sure if hiring an enterprise martech agency is right for you? Before you consider hiring an agency, ask yourself these questions:

  • Do you have time to manage the small tasks of your marketing?
  • Do you have expertise in using martech?
  • Do you have the resources to dedicate to using martech?

If you answered “no” to any of these questions, you’ll want to consider hiring an enterprise martech company.

Why should I hire an enterprise martech company?

An enterprise martech company is an excellent option if you need help managing your marketing. An enterprise martech company will provide you with the software you need to manage your marketing.

Additionally, an enterprise martech agency can get you set up with the marketing software, rather than having to figure it out yourself. An agency will get you started on the right foot so that you can drive success through martech.

Meet your enterprise martech company, WebFX

Trying to find the right enterprise martech agency, look no further than WebFX. Our proprietary marketing software provides you with everything you need to optimize your marketing campaigns and drive your desired results.

With our in-house marketing software, MarketingCloudFX, you can easily automate your marketing tasks to save time and maximize revenue for your business.

Ready to drive more revenue for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech solutions!

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