SMB Martech Services: Get Results-Driven Marketing Tech

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Features	Foundation	Pro	Enterprise
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20%
First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools	Up to 10,000	Up to 15,000	Up to 100,000
Auto-management of Contact Status Contacts with no touchpoints (website visits, calls, etc) within 12 months automatically switch to inactive.	& Up to 250,000 non-marketing customer journeys	& Up to 500,000 non-marketing customer journeys	& Up to 1,000,000 non-marketing customer journeys
CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting
Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation
Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients	10 seats	20 seats	Unlimited seats
SchedulerFX automated calendar booking system	Up to 10 Calendars	Up to 10 Calendars	Up to 50 Calendars
– IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)	Available to WebFX Paid Search Clients	Available to WebFX Paid Search Clients	Available to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)	Available to WebFX Paid Search Clients – Up to a total of 8 audiences	Available to WebFX Paid Social Clients – Up to a total of 15 audiences	Available to WebFX Paid Social Clients – Up to a total of 30 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences
– IntegrationsFXCRM: New Contact Creation Bidirectional CRM connection to create new leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences
IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX	Up to a total of 3 Unidirection IntegrationsFX Data Pipelines	Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines	Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool.		Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines	Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.		Yes – Up to a total of 6 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]	Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc			Yes – Up to a total of 10 Unidirection or Bidirectional IntegrationsFX Data Pipelines
Measurement, Insights + ROI
CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20%
– Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.
– Enterprise Company Enrichment Additional 3rd party data purchased from leading providers such as Year Founded, Company Description, Phone Number, Facebook URL, etc.
LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.
– Standard Lead Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, location, employer, occupation, home value, social media profiles, etc.
– Enterprise Lead Enrichment Higher match rate for enriched firmographic + demographic data and additional data points such as cell phone number, marital status, etc
– Advanced spam filtering Automatically filters leads from blacklisted IP addresses
– Converted lead videos Watch the website actions prior to the visitor converting
LeadScorerFX Coming Q3 2022
CallTrackerFX Automated call tracking + recording for ROI measurement	300 calls tracked / mo	300 calls tracked / mo	1,000 calls tracked / mo
CallTrackerFX Channel-specific call tracking numbers	12 unique numbers	12 unique numbers	50 unique numbers
– Standard Call Enrichment Caller location for automated audience creation
– Enterprise Call Enrichment Enhanced firmographic + demographic data for automated audience creation such as age, employer, occupation, home value, social media profiles, etc.
ConversationIntelligenceFX Caller and agent sentiment analysis and intent powered by Google AI	10 enhanced calls / mo	300 enhanced calls / mo	1,000 enhanced calls / mo
CPLDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel
Revenue Acceleration & Forecasting
AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales	Yes – Available for WebFX Paid Search and Paid Social Clients	Yes – Available for WebFX Paid Search and Paid Social Clients	Yes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
CompetitorSpyFX Competitor website changes tracking and strategy monitoring
LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads
EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads
LeadNurtureFX Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor. Benchmark lift: 14% increase in sales
FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads
ML, Smarter Content & Buyer Journey
ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website.
ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic
DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic	5 reports / mo	10 reports / mo	Unlimited reports
PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions
ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.	Up to 3 locations	Up to 3 locations	Up to 25 locations
Personalized Onboarding & MarTech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic MarTech Specialist	3 calls during first year onboarding	3 calls during first year onboarding	4 calls during first year onboarding
Annual MarTech Specialist Consultations	1 / year	2 / year	4 / year
On-going Data Architect Support Queue Access	Up to 4 hours / year	Up to 6 hours / year	Up to 20 hours / year
Dedicated MarTech Expert
Execution of MarTech FuelFX Assets			3 per quarter /12 per year
Standard Monthly Licensing Cost	$875	$1,375	$5,975
Existing Monthly Customer Cost	$500	$1,000	$4,975

SMB martech services from WebFX

At WebFX, our SMB martech agency offers martech services to help your business make your marketing more efficient so you can maximize leads and revenue for your business.

Here’s what we offer:

Marketing automation services

Marketing automation is critical for helping you save time with your marketing. When you can automate simple processes in your marketing, you can focus your energy on other important marketing tactics.

At WebFX, one of the SMB martech services we offer is marketing automation services. We can help you automate your marketing using MarketingCloudFX, our proprietary marketing software.

Our marketing automation services, you’ll get:

• Setup of lead capture forms
• Setup of lead reporting
• Web visitor company tracking
• Search engine optimization (SEO) dashboard and reporting
• Social media dashboards and reporting
• Online review management and alerts
• And much more

With our marketing automation services, we’ll help you automate parts of your marketing campaigns and data flow to help you get the most from your marketing.

VIEW OUR MARKETING AUTOMATION SERVICES

Lead management services

If you want to invest in martech services for SMBs, consider investing in lead management services. Lead management is critical if you want to earn more sales and revenue for your business.

With our lead management services, you’ll gain access to our martech software MarketingCloudFX. MarketingCloudFX has a lead attribution feature, LeadManagerFX, that enables you to understand better how leads discover your business.

Our martech will help you understand how leads arrive at your website, what pages they visit while on your website, and more. You’ll better understand your leads, which will help you market to your target audience better in the future.

VIEW OUR LEAD MANAGEMENT SERVICES

Website call tracking services

One of the small business martech services we offer is website call tracking services. You can better understand what’s driving people to call your business with website call tracking.

Our proprietary marketing software, MarketingCloudFX, enables you to track your phone call sources. You can see real-time data on who’s calling your business and what pages lead to phone calls. It helps you better understand what campaigns work to drive calls.

We provide you with unique phone numbers for your campaigns, so you can see what numbers drive people to contact your business. All these phone numbers go back to your business’s main line but allow you to separate your campaigns for more precise results.

Additionally, our call tracking software provides you with call transcripts. You can view these transcripts to understand why people contact your business, so you can see if there are ways to adjust your campaigns to generate more conversion-focused phone calls.

VIEW OUR CALL TRACKING SERVICES

Customer Relationship Management (CRM)

Last on our list of martech services for SMBs is customer relationship management (CRM). If you want to get to know your leads better to deliver relevant information that gets them to convert, CRM is for you.

We offer our CRM software, Nutshell, to help you manage your customer data and sales pipeline so that you can close more deals. This tool enables you to track critical customer data to deliver marketing materials that fit your audience’s interests and needs.

You will see helpful data like lead sources, customer demographics, and more.

Nutshell integrates seamlessly with MarketingCloudFX, giving you a powerful, data-driven martech stack that helps you turn more leads into customers.

LEARN MORE ABOUT NUTSHELL

Why invest in SMB martech services from WebFX

Investing in martech services for small businesses is a great way to automate your marketing to drive better results with your campaigns. Here’s why you’ll want to partner with WebFX for your SMB martech services:

We deliver campaigns that drive results

When you invest in SMB martech services, you want them to drive results for your business. You want your services to help grow your business and achieve your goals.

At WebFX, we know how to craft campaigns that drive results. In the past five years, we’ve done the following for our clients:

• Driven over $2.4 billion in revenue
• Obtained over 6.3 million leads
• Handled over 11.6 million transactions
• Taken over 4.2 million phone calls

When you invest in SMB martech services from WebFX, you can feel confident that you’ll get services that help your SMB grow online.

We have experience across industries

When you invest in small business martech services from WebFX, you’re working with an experienced agency. We have over 25 years of experience in digital marketing, so you can feel confident you’ll get a strategy designed to help your business succeed.

Our experts have 1.6 million hours of expertise in digital marketing. We’ve worked with over 20 industries, from education to manufacturing. You can feel confident that we have experts on our team who know your industry and can help you use martech for your SMB effectively.

We do the work for you

You’re busy running your business and managing the daily tasks for your company. You don’t have time to learn how to use martech and implement it with your marketing strategies.

When you invest in martech services for SMBs from WebFX, we’ll do the work for you. You choose how involved you want to be in the marketing process, and we’ll adjust and adapt to fit your needs.

Our team handles all our marketing projects in-house –– we don’t outsource to other companies. We have over 500 experts on our team, each specializing in different facets of digital marketing. Whether you want to use martech to optimize your SEO or improve your email campaigns, we’ve got you covered.

We communicate openly

When you choose to partner with a martech company, you want to keep tabs on your campaign to know what’s happening. You don’t want to sit on hold and wait to speak with someone about your campaigns.

At WebFX, we communicate openly about what we’re doing for your business. We provide you with a dedicated account manager to contact with any questions or concerns about your campaign. You’ll always know who to talk to about your campaigns.

Additionally, your account manager will provide you with monthly reporting on your campaign progress. You’ll gain insight into your campaigns and uncover new ways to improve your marketing to maximize results.

Invest in SMB martech services from WebFX

If you’re ready to invest in SMB martech services, look no further than WebFX. With over 25 in digital marketing, you can feel confident our team of experts will deliver results for your business through our marketing tech.

We offer marketing tech that provides you with everything you need to run more efficient campaigns, maintain customer data, and power your marketing decisions through accurate data.

Ready to invest in martech that helps you drive better marketing results? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech services!

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