SMB Martech Services: Get Results-Driven Marketing Tech
Finding the right marketing technology, or martech, is critical for helping your small-to-midsized business (SMB) maximize your return on investment (ROI) from your marketing. By investing in SMB martech services, you can access high-quality martech backed by experienced marketing professionals.
Explore SMB Martech Plans
Foundation
$675 / month
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20,000 first-party data profiles -
10 Nutshell Pro seats
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300 calls tracked
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15 lookalike or custom audiences
Data Professional
$1,175 / month
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50,000 first-party data profiles
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20 Nutshell Pro seats
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500 calls tracked
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30 lookalike or custom audiences
Innovator
$2,500 / month
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100,000 first-party data profiles
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Up to 40 Nutshell Pro seats
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1000 calls tracked
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50 lookalike or custom audiences
SMB Martech Services That Make Marketing Simple
With SMB martech services, you’ll have a team of professionals automating your marketing campaigns so you can spend your time on other important tasks.
If you’re looking for an experienced agency that offers top-notch SMB martech services, look no further than WebFX. We offer martech services to help your marketing be more efficient so that you can drive better results for your business.
Keep reading to learn more about our SMB martech services and find out why WebFX is the best partner for helping you drive more leads, sales, and revenue for your business!
If you’re ready to get more from your marketing, contact us online or call us today at 888-601-5359 to speak with a strategist about our martech services!
“WebFX proved to be a great resource for our small business. As an eCommerce site, we rely on accurate Analytics data to make business decisions. But understanding Google Analytics can be difficult for non-experts. WebFX made sure we had a complete Google Analytics set up and that we understood how to use the data to benefit our business. Thanks!”
Marketing Director
Ecommerce store
View SMB martech packages
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 | Up to 50,000 | Up to 100,000 | Up to 250,000 |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 seats | 20 seats | 40 seats | Unlimited seats |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 300 calls tracked / mo | 500 calls tracked / mo | 1,000 calls tracked / mo | 2,500 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 12 unique numbers | 25 unique numbers | 50 unique numbers | 125 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
ConversationIntelligenceFX  Caller and agent sentiment analysis and intent powered by Google AI | 500 enhanced calls / mo | 1,000 enhanced calls / mo | 2,500 enhanced calls / mo | |
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| LeadNurtureFX Smart email campaigns using real-time audience syncing from Customer360FX automated segmentation to build relationships with leads before they ever consider a competitor. Benchmark lift: 14% increase in sales | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & MarTech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic MarTech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual MarTech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated MarTech Expert | ||||
| Execution of MarTech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |
SMB martech services from WebFX
At WebFX, our SMB martech agency offers martech services to help your business make your marketing more efficient so you can maximize leads and revenue for your business.
Here’s what we offer:
Marketing automation services
Marketing automation is critical for helping you save time with your marketing. When you can automate simple processes in your marketing, you can focus your energy on other important marketing tactics.
At WebFX, one of the SMB martech services we offer is marketing automation services. We can help you automate your marketing using MarketingCloudFX, our proprietary marketing software.
Our marketing automation services, you’ll get:
- Setup of lead capture forms
- Setup of lead reporting
- Web visitor company tracking
- Search engine optimization (SEO) dashboard and reporting
- Social media dashboards and reporting
- Online review management and alerts
- And much more
With our marketing automation services, we’ll help you automate parts of your marketing campaigns and data flow to help you get the most from your marketing.
VIEW OUR MARKETING AUTOMATION SERVICES
Lead management services
If you want to invest in martech services for SMBs, consider investing in lead management services. Lead management is critical if you want to earn more sales and revenue for your business.
With our lead management services, you’ll gain access to our martech software MarketingCloudFX. MarketingCloudFX has a lead attribution feature, LeadManagerFX, that enables you to understand better how leads discover your business.
Our martech will help you understand how leads arrive at your website, what pages they visit while on your website, and more. You’ll better understand your leads, which will help you market to your target audience better in the future.
VIEW OUR LEAD MANAGEMENT SERVICES
Website call tracking services
One of the small business martech services we offer is website call tracking services. You can better understand what’s driving people to call your business with website call tracking.
Our proprietary marketing software, MarketingCloudFX, enables you to track your phone call sources. You can see real-time data on who’s calling your business and what pages lead to phone calls. It helps you better understand what campaigns work to drive calls.
We provide you with unique phone numbers for your campaigns, so you can see what numbers drive people to contact your business. All these phone numbers go back to your business’s main line but allow you to separate your campaigns for more precise results.
Additionally, our call tracking software provides you with call transcripts. You can view these transcripts to understand why people contact your business, so you can see if there are ways to adjust your campaigns to generate more conversion-focused phone calls.
VIEW OUR CALL TRACKING SERVICES
Customer Relationship Management (CRM)
Last on our list of martech services for SMBs is customer relationship management (CRM). If you want to get to know your leads better to deliver relevant information that gets them to convert, CRM is for you.
We offer our CRM software, Nutshell, to help you manage your customer data and sales pipeline so that you can close more deals. This tool enables you to track critical customer data to deliver marketing materials that fit your audience’s interests and needs.
You will see helpful data like lead sources, customer demographics, and more.
Nutshell integrates seamlessly with MarketingCloudFX, giving you a powerful, data-driven martech stack that helps you turn more leads into customers.
Why invest in SMB martech services from WebFX
Investing in martech services for small businesses is a great way to automate your marketing to drive better results with your campaigns. Here’s why you’ll want to partner with WebFX for your SMB martech services:
We deliver campaigns that drive results
When you invest in SMB martech services, you want them to drive results for your business. You want your services to help grow your business and achieve your goals.
At WebFX, we know how to craft campaigns that drive results. In the past five years, we’ve done the following for our clients:
- Driven over $2.4 billion in revenue
- Obtained over 6.3 million leads
- Handled over 11.6 million transactions
- Taken over 4.2 million phone calls
When you invest in SMB martech services from WebFX, you can feel confident that you’ll get services that help your SMB grow online.
We have experience across industries
When you invest in small business martech services from WebFX, you’re working with an experienced agency. We have over 25 years of experience in digital marketing, so you can feel confident you’ll get a strategy designed to help your business succeed.
Our experts have 1.6 million hours of expertise in digital marketing. We’ve worked with over 20 industries, from education to manufacturing. You can feel confident that we have experts on our team who know your industry and can help you use martech for your SMB effectively.
We do the work for you
You’re busy running your business and managing the daily tasks for your company. You don’t have time to learn how to use martech and implement it with your marketing strategies.
When you invest in martech services for SMBs from WebFX, we’ll do the work for you. You choose how involved you want to be in the marketing process, and we’ll adjust and adapt to fit your needs.
Our team handles all our marketing projects in-house –– we don’t outsource to other companies. We have over 500 experts on our team, each specializing in different facets of digital marketing. Whether you want to use martech to optimize your SEO or improve your email campaigns, we’ve got you covered.
We communicate openly
When you choose to partner with a martech company, you want to keep tabs on your campaign to know what’s happening. You don’t want to sit on hold and wait to speak with someone about your campaigns.
At WebFX, we communicate openly about what we’re doing for your business. We provide you with a dedicated account manager to contact with any questions or concerns about your campaign. You’ll always know who to talk to about your campaigns.
Additionally, your account manager will provide you with monthly reporting on your campaign progress. You’ll gain insight into your campaigns and uncover new ways to improve your marketing to maximize results.
Invest in SMB martech services from WebFX
If you’re ready to invest in SMB martech services, look no further than WebFX. With over 25 in digital marketing, you can feel confident our team of experts will deliver results for your business through our marketing tech.
We offer marketing tech that provides you with everything you need to run more efficient campaigns, maintain customer data, and power your marketing decisions through accurate data.
Ready to invest in martech that helps you drive better marketing results? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech services!
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