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500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

Technology for Smarter Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Analytics & ROI Reporting

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Integration with CRM for end-to-end revenue reporting
  • View ROI by marketing channel to make investment decisions
  • Track the impact of all content on your core business objectives

Data Enablement

Unite first and third party data to automate audience creation and refine ad network targeting.

  • Leverage lead data to refine ad network targeting
  • Reach qualified users on any device
  • Make data-driven decisions about campaigns

Project Collaboration

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more

20%

avg increase in ROI across digital marketing channels

$500K+

built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Transparent Martech Pricing for SMBs

Custom Marketing Automation Plans

Starting at

$675 / month

How we determine pricing

Share with a friend icon. Data Capacity and Volume

You and your WebFX strategist will discuss your team’s usage needs. Pricing will vary based on the ability to manage more contacts, send more emails, and track more calls and visitor recordings.

Coding icon. Integration Capabilities

Our DataTech team will get your technologies integrated with one another. If your business is also going to be using your data for digital advertising, this could affect your custom web strategy.

Handshake icon Advanced Features and Support

Your monthly fee may vary if your business is looking for more advanced personalization, enhanced lead scoring, greater consulting support, exclusive features, and specialized asset execution.

Included in all marketing automation plans:

  • Automate marketing campaigns
  • Unify sales and marketing data
  • Optimize ad spend using AI
  • Automate marketing attribution
  • Monitor competitor changes
  • Streamline tech stack
  • Launch omnichannel strategies
  • Sync data with third-party tools
  • Monitor competitor changes
  • Closed-loop call, lead, customer journey, and revenue tracking

Your search for SMB martech services ends here

When your company partners with WebFX, we:

Computer chart icon with arrow pointing up for improved results.

Deliver campaigns that drive results

When you invest in SMB martech services, you want them to drive results for your business. You want your services to help grow your business and achieve your goals. When you invest in SMB martech services from WebFX, you can feel confident that you’ll get services that help your SMB grow online.

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Have experience across industries

When you invest in small business martech services from WebFX, you’re working with an experienced agency. We have over 25 years of experience in digital marketing, so you can feel confident you’ll get a strategy designed to help your business succeed. You can feel confident that we have experts on our team who know your industry and can help you use martech for your SMB effectively.

Expert icon with three people.

Do the work for you

When you invest in martech services for SMBs from WebFX, we’ll do the work for you. You choose how involved you want to be in the marketing process, and we’ll adjust and adapt to fit your needs. We have over 500 experts on our team, each specializing in different facets of digital marketing. Whether you want to use martech to optimize your SEO or improve your email campaigns, we’ve got you covered.

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Communicate openly

At WebFX, we communicate openly about what we’re doing for your business. We provide you with a dedicated account manager to contact with any questions or concerns about your campaign. You’ll always know who to talk to about your campaigns. Additionally, your account manager will provide you with monthly reporting on your campaign progress. You’ll gain insight into your campaigns and uncover new ways to improve your marketing to maximize results.

Pricing custom to you.

Starting at $675 per month.

Request a Free Proposal
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Solving key challenges for businesses

Merrimack Valley Psychological Associates 5

When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.

“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”

2XRevenue in six months

5d1489ddad86d8c441ae7303 Net Friends Logo

Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.

“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”

2XIncrease in website traffic and leads

Hurst Pediatric Dentistry Horz new UPDATE 300x93 1

Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!

“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”

540%Increase in leads from organic search

Unlock a 25% greater marketing ROI with WebFX’s web marketing services

In-House Marketing

  • One or two team members trying to keep up with fast-paced marketing advancements
  • Analytics suite for measuring and improving campaign performance
  • S.M.A.R.T. goals, but limited resources needed to execute
  • Reporting roadblocks leading to project delays and wasted spend

Typical Marketing Agency

  • Dedicated account manager responsible for strategy, but will need your help implementing solutions
  • Third-party tracking and analysis with subscription costs passed to you
  • Cookie-cutter checklists and solutions for optimizing your campaigns
  • Regular, but unreliable support when issues arise with your account

How to use martech for your SMB

There are multiple ways to use marketing technology for your business. A few of the most popular martech uses include:

Barclay Brand testimonial presented by representative Ferdon
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Analytics systems

Analytics systems

With an analytics system, you’ll have access to millions of collected data points to make more informed, data-based decisions for your marketing campaigns and business strategy overall.

Lead management systems

Lead management systems

A lead management system will help you collect important data information on your potential and current customers and give you more insight into your target market.

Customer relationship management

Customer relationship management

A CRM provides you with a home for all of your customer information, including data to use for email marketing or remarketing campaigns.

Content management systems

Content management systems

You can edit your website content with a CMS and manage your overall web presence with this type of martech platform.

FAQs about SMB martech services

What is martech?

Martech is software that powers and improves marketing processes. It is also referred to as marketing technology.

Why invest in SMB martech services?

SMB martech services provide you with everything you need to run more efficient campaigns, maintain customer data, and power your marketing decisions through accurate data.

View SMB martech packages

Features Foundation Data ProfessionalInnovatorInnovator VIP
Customer Data Platform
Customer360FX Unified Customer Journeys + Automated Segmentation

Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation

Benchmark lift: 20%

First-Party Data Profiles

For audiences which sync to revenue driving marketing automation tools

Up to 20,000 contacts / 160,000 emails/moUp to 50,000 contacts / 400,000 emails/moUp to 100,000 contacts / 800,000 emails/moUp to 250,000 contacts / 2,000,000 emails/mo
CSV Upload

Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting

Lead Statuses

Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation

nutshell team
Nutshell Pro

Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI


Our proprietary CRM software that powers over $600 million in annual sales for clients

10 Pro Nutshell seats20 Pro Nutshell seats40 Pro Nutshell seatsUnlimited Pro Nutshell seats
Nutshell Onboarding

Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages.

Up to 4 hours of CRM Onboarding Support & ConsultingUp to 4 hours of CRM Onboarding Support & ConsultingUp to 6 hours of CRM Onboarding Support & ConsultingUp to 12 hours of CRM Onboarding Support & Consulting
SchedulerFX automated calendar booking systemUp to 20 CalendarsUp to 20 CalendarsUp to 50 CalendarsUnlimited Calendars
– IntegrationsFX Conversion Based Smart Bidding

The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed)

Available to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search ClientsAvailable to WebFX Paid Search Clients
– IntegrationsFXLookalike + Custom Audiences Continually Updated

The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience)

Available to WebFX Paid Search Clients – Up to a total of 15 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 30 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 50 audiencesAvailable to WebFX Paid Social Clients – Up to a total of 100 audiences
– IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation

Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences

– IntegrationsFX CRM: New Contact Creation

Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences

IntegrationsFX: Additional Unidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX

Up to a total of 2 Unidirection IntegrationsFX Data Pipelines Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
IntegrationsFX: Additional Bidirectional Data Pipelines

Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original Martech tool.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data PipelinesYes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines
– IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation

Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc.

Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations]Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central
– IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etcBy Quote
Pipeline Consulting & Engineering Time

Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements.

Up to 25 hours / yearUp to 50 hours / year
Measurement, Insights + ROI
CompanyTrackerFX

Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns

Benchmark lift: 20%

– Standard Company Enrichment

3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales.

New Contact & Prospect Lookup (Monthly Credits)

Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts.

Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro)Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro)
– CompanyTrackerFX Pro: Employee Resolution

Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent

– ProspectorFX: Contact & Company Search

ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches.

LeadManagerFX

Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions.

Advanced Spam Filtering

Automatically filters leads from blacklisted IP addresses

Visitor Recordings: Converted lead videos

Watch the website actions prior to the visitor converting

Up to 250 web conversion journeys recorded Up to 500 web conversion journeys recorded Up to 1,000 web conversion journeys recorded Up to 5,000 web conversion journeys recorded
LeadScorerFX Standard

Close more leads in less time with lead scoring customized to your business

CallTrackerFX: Tracked Monthly Calls

Automated call tracking + recording for ROI measurement

650 calls tracked / mo1,300 calls tracked / mo2,000 calls tracked / mo3,000 calls tracked / mo
CallTrackerFX: Unique Call Tracking Numbers

Channel-specific call tracking numbers

15 unique numbers25 unique numbers50 unique numbers125 unique numbers
Standard Call Enrichment

Caller location for Automated Audience Creation

Enterprise Call Enrichment

Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc.

AIConversationsFX
google ai logo fullsize

Caller and agent sentiment analysis and intent powered by Google AI


DataEnrichmentFX: Enriched Contacts & Leads
– Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments)

Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation.

Up to 2,000 enrichments / moUp to 5,000 enrichments / moUp to 15,000 / moUp to 40,000 / mo
– B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution
– B2C CallTrackerFX Leads: Reverse Phone # Lookup
LeadScorerFX Pro

LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements.

MROIDashboardFX

ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel

Revenue Acceleration & Forecasting
AdTechFX

Multi-device programmatic advertising based on CRM and visitor data

Benchmark lift: 8% increase in closed sales

Yes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social ClientsYes – Available for WebFX Paid Search and Paid Social Clients
PlaybookFX
Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth
CompetitorSpyFX: Up to 5 Competitors Tracked

Competitor website changes tracking and strategy monitoring

LocalFX

Location data accuracy reports for increasing maps visibility

Benchmark lift: 12% increase in local leads

EmailMarketingFX

On-demand email sending with real-time audience syncing from Customer360FX

Benchmark lift: 16% increase in leads

Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX)
FunnelsFX

Drag n drop page builder to rapidly deploy high converting landing pages

Benchmark lift: 11% increase in leads

ML, Smarter Content & Buyer Journey
ContentAnalyticsFX

Real-time insights to which content types provide the highest value for your website.

ContentGeniusFX

IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors

Benchmark lift: 10% increase in organic traffic

DeepLearningFX

User intent for content marketing search engine ranking analysis powered by IBM Watson

Benchmark lift: 8% increase in organic traffic

5 reports / mo10 reports / mo25 reports / moUnlimited reports
PersonalizeFX

Customize demographic & firmographic audience journeys

Benchmark lift: 11% increase in conversions

Up to 15 demographic, firmographic, or audience segments can be personalizedUp to 30 demographic, firmographic, or audience segments can be personalizedUp to 60 demographic, firmographic, or audience segments can be personalizedUnlimited demographic, firmographic, or audience segments can be personalized
ReviewAccelerationFX

Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software.

Up to 3 locationsUp to 5 locationsUp to 10 locationsUp to 25 locations
Personalized Onboarding & Martech Strategy
Contacts imported from legacy software systems
Onboarding + performance implementation w/ Strategic Martech Specialist3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup
Annual Martech Specialist Consultations1 / year2 / year4 / year4 / year
On-going Data Architect Support Queue AccessUp to 4 hours / yearUp to 6 hours / yearUp to 12 hours / yearUp to 20 hours / year
Dedicated Martech Expert
Execution of Martech FuelFX Assets3 per quarter / 12 per year
Standard Monthly Licensing Cost$675 $1,175 $2,500 $4,975
Existing Monthly Customer Cost$500 $975 $2,250 $4,475