Retention Rate
Industry average: 50%
WHY IS OUR RETENTION RATE SO HIGH?
Scalable solutions
Industry specialists
Proven results
CLIENT SATISFACTION SCORE
Industry average: 72%
WHY IS OUR SATISFACTION SCORE SO HIGH?
Project management
ROI tracking
Diverse skillsets
“I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.”
Flavia A, Review from Clutch.co
Rated 4.8/5 stars on G2
Rated 4.9/5 stars on Clutch
HIGHER NPS® SCORE THAN
Industry average: 16
WHY IS OUR NPS SO HIGH?
Turn-key solutions
Real business results
Consistent communication
SMB Martech Services: Get Results-Driven Marketing Tech
Finding the right marketing technology, or martech, is critical for helping your small-to-midsized business (SMB) maximize your return on investment (ROI) from your marketing. By investing in SMB martech services, you can access high-quality martech backed by experienced marketing professionals.
What do our SMB martech services include?
With our customizable SMB martech services, you’ll get everything you need for your digital marketing campaigns, from the strategies to the specialists. Browse our most popular SMB martech solutions below. Need a website marketing service you don’t see? Contact us online today!
- Marketing automation services
- Lead management services
- Website call tracking services
- Customer Relationship Management (CRM)
- And more!
Marketing automation services
Marketing automation services
Marketing automation is critical for helping you save time with your marketing. When you can automate simple processes in your marketing, you can focus your energy on other important marketing tactics.
At WebFX, one of the SMB martech services we offer is marketing automation services. We can help you automate your marketing using MarketingCloudFX, our proprietary marketing software.
Our marketing automation services, you’ll get:
- Setup of lead capture forms
- Setup of lead reporting
- Web visitor company tracking
- Search engine optimization (SEO) dashboard and reporting
- Social media dashboards and reporting
- Online review management and alerts
- And much more
With our marketing automation services, we’ll help you automate parts of your marketing campaigns and data flow to help you get the most from your marketing.
Explore Our Marketing Automation Services
Lead management services
Lead management services
If you want to invest in martech services for SMBs, consider investing in lead management services. Lead management is critical if you want to earn more sales and revenue for your business.
With our lead management services, you’ll gain access to our martech software MarketingCloudFX. MarketingCloudFX has a lead attribution feature, LeadManagerFX, that enables you to understand better how leads discover your business.
Our martech will help you understand how leads arrive at your website, what pages they visit while on your website, and more. You’ll better understand your leads, which will help you market to your target audience better in the future.
Explore Our Lead Management Services
Website call tracking services
Website call tracking services
One of the small business martech services we offer is website call tracking services. You can better understand what’s driving people to call your business with website call tracking.
Our proprietary marketing software, MarketingCloudFX, enables you to track your phone call sources. You can see real-time data on who’s calling your business and what pages lead to phone calls. It helps you better understand what campaigns work to drive calls.
We provide you with unique phone numbers for your campaigns, so you can see what numbers drive people to contact your business. All these phone numbers go back to your business’s main line but allow you to separate your campaigns for more precise results.
Additionally, our call tracking software provides you with call transcripts. You can view these transcripts to understand why people contact your business, so you can see if there are ways to adjust your campaigns to generate more conversion-focused phone calls.
Explore Our Call Tracking Services
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
Last on our list of martech services for SMBs is customer relationship management (CRM). If you want to get to know your leads better to deliver relevant information that gets them to convert, CRM is for you.
We offer our CRM software, Nutshell, to help you manage your customer data and sales pipeline so that you can close more deals. This tool enables you to track critical customer data to deliver marketing materials that fit your audience’s interests and needs.
You will see helpful data like lead sources, customer demographics, and more.
Nutshell integrates seamlessly with MarketingCloudFX, giving you a powerful, data-driven martech stack that helps you turn more leads into customers.
And more!
And more!
Technology for Smarter Marketing
MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.
With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.
20%
$500K+
1+ billion
20%
$500K+
1+ billion
Explore SMB Martech Plans
Custom Marketing Automation Plans
Starting at
$675 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a marketing automation service plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within marketing automation, specifically — to determine the best action plan for your website.
Review your strategic objectives
What key objectives are on your roadmap? Increase site traffic? Boost your engagement and conversions? We’ll create a marketing automation package that aligns perfectly.
- Automate marketing campaigns
- Unify sales and marketing data
- Optimize ad spend using AI
- Automate marketing attribution
- Monitor competitor changes
- Streamline tech stack
- Launch omnichannel strategies
- Sync data with third-party tools
- Monitor competitor changes
- Closed-loop call, lead, customer journey, and revenue tracking
Your search for SMB martech services ends here
When your company partners with WebFX, we:
Deliver campaigns that drive results
When you invest in SMB martech services, you want them to drive results for your business. You want your services to help grow your business and achieve your goals. When you invest in SMB martech services from WebFX, you can feel confident that you’ll get services that help your SMB grow online.
Have experience across industries
When you invest in small business martech services from WebFX, you’re working with an experienced agency. We have over 25 years of experience in digital marketing, so you can feel confident you’ll get a strategy designed to help your business succeed. You can feel confident that we have experts on our team who know your industry and can help you use martech for your SMB effectively.
Do the work for you
When you invest in martech services for SMBs from WebFX, we’ll do the work for you. You choose how involved you want to be in the marketing process, and we’ll adjust and adapt to fit your needs. We have over 500 experts on our team, each specializing in different facets of digital marketing. Whether you want to use martech to optimize your SEO or improve your email campaigns, we’ve got you covered.
Communicate openly
At WebFX, we communicate openly about what we’re doing for your business. We provide you with a dedicated account manager to contact with any questions or concerns about your campaign. You’ll always know who to talk to about your campaigns. Additionally, your account manager will provide you with monthly reporting on your campaign progress. You’ll gain insight into your campaigns and uncover new ways to improve your marketing to maximize results.
Pricing custom to you.
Starting at $675 per month.
Solving key challenges for businesses
When Merrimack Valley Psychological Associates wanted to help more clients, they turned to WebFX. Learn how our partnership expanded their reach and results.
“My practice has grown quickly and improved our accessibility to those we serve or hope to serve within our community. WebFX is directly responsible for our growth and the fact that we have more than doubled our revenue in six months.”
Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
“Web traffic is up well over 100% and our marketing qualified leads are more than double what they were before our WebFX engagement.”
Hurst Pediatric Dentistry wanted more clients to find their kid-friendly dental office. Here’s how our partnership helped them serve up more smiles!
“Rather than pushing us to make changes on our website that would make it more similar to so many other websites, WebFX offers suggestions for simple tweaks we can make to get the results we want, while still allowing our personalities to shine through.”
Unlock a 25% greater marketing ROI with WebFX’s web marketing services
- Dedicated account manager, interfacing with a team of 500+ digital marketing experts
- MarketingCloudFX access for optimizing, measuring, and reporting ROI
- In-depth analysis of your business goals, industry, and competitors
- In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
- One or two team members trying to keep up with fast-paced marketing advancements
- Analytics suite for measuring and improving campaign performance
- S.M.A.R.T. goals, but limited resources needed to execute
- Reporting roadblocks leading to project delays and wasted spend
Typical Marketing Agency
- Dedicated account manager responsible for strategy, but will need your help implementing solutions
- Third-party tracking and analysis with subscription costs passed to you
- Cookie-cutter checklists and solutions for optimizing your campaigns
- Regular, but unreliable support when issues arise with your account
How to use martech for your SMB
There are multiple ways to use marketing technology for your business. A few of the most popular martech uses include:
- Analytics systems
- Lead management systems
- Customer relationship management
- Content management systems
Analytics systems
Analytics systems
With an analytics system, you’ll have access to millions of collected data points to make more informed, data-based decisions for your marketing campaigns and business strategy overall.
Lead management systems
Lead management systems
A lead management system will help you collect important data information on your potential and current customers and give you more insight into your target market.
Customer relationship management
Customer relationship management
A CRM provides you with a home for all of your customer information, including data to use for email marketing or remarketing campaigns.
Content management systems
Content management systems
You can edit your website content with a CMS and manage your overall web presence with this type of martech platform.
FAQs about SMB martech services
What is martech?
Martech is software that powers and improves marketing processes. It is also referred to as marketing technology.
Why invest in SMB martech services?
SMB martech services provide you with everything you need to run more efficient campaigns, maintain customer data, and power your marketing decisions through accurate data.
Invest in SMB martech services from WebFX
If you’re ready to invest in SMB martech services, look no further than WebFX. With over 25 in digital marketing, you can feel confident our team of experts will deliver results for your business through our marketing tech.
Ready to invest in martech that helps you drive better marketing results? Contact us online or call us today at 888-601-5359 to speak with a strategist about our martech services!
+1,100
For verified ratings of our marketing services, please read our:
WebFX Agency Rating:
4.9 / 5 with 371 ratings
View SMB martech packages
| Features | Foundation | Data Professional | Innovator | Innovator VIP |
|---|---|---|---|---|
| Customer Data Platform | ||||
| Customer360FX Unified Customer Journeys + Automated Segmentation Combines disjointed customer data into unified customer journeys enriched with additional purchased data fields for real-time audience segmentation Benchmark lift: 20% | ||||
| First-Party Data Profiles For audiences which sync to revenue driving marketing automation tools | Up to 20,000 contacts / 160,000 emails/mo | Up to 50,000 contacts / 400,000 emails/mo | Up to 100,000 contacts / 800,000 emails/mo | Up to 250,000 contacts / 2,000,000 emails/mo |
| CSV Upload Bulk upload CRM closed lead data for reporting and deduplicate existing clients from new lead reporting | ||||
| Lead Statuses Options such as MQL, SQL, Won/Lost to refine lead generation machines and audience segmentation | ||||
 Nutshell Pro Marketing + Sales CRM with Integrated Marketing Channel Attribution for Closed-Loop ROI Our proprietary CRM software that powers over $600 million in annual sales for clients | 10 Pro Nutshell seats | 20 Pro Nutshell seats | 40 Pro Nutshell seats | Unlimited Pro Nutshell seats |
| Nutshell Onboarding
Onboarding with a Nutshell CRM Subject Matter Expert (SME) from the Nutshell team will provide demos, build CRM workflow/pipeline stages. | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 4 hours of CRM Onboarding Support & Consulting | Up to 6 hours of CRM Onboarding Support & Consulting | Up to 12 hours of CRM Onboarding Support & Consulting |
| SchedulerFX automated calendar booking system | Up to 20 Calendars | Up to 20 Calendars | Up to 50 Calendars | Unlimited Calendars |
| – IntegrationsFX Conversion Based Smart Bidding The set up, ongoing monitoring, & debugging of data pipelines to send offline conversions to Google, YouTube Ads, Bing, and/or Microsoft Ads to improve their machine learning algorithm for your campaigns, saving you ad spend budget and accelerating new customer acquisition. (Minimum of 25-30 conversions per month needed) | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients | Available to WebFX Paid Search Clients |
| – IntegrationsFXLookalike + Custom Audiences Continually Updated The set up, ongoing monitoring, & debugging of data pipelines to send contacts to Google, YouTube Ads, Bing, and/or Microsoft Ads to create lookalike and/or custom audiences. (Minimums differ per platform, but typically 1,000 active contacts are needed to use an audience) | Available to WebFX Paid Search Clients – Up to a total of 15 audiences | Available to WebFX Paid Social Clients – Up to a total of 30 audiences | Available to WebFX Paid Social Clients – Up to a total of 50 audiences | Available to WebFX Paid Social Clients – Up to a total of 100 audiences |
| – IntegrationsFX CRM: Attribution, Closed-Loop Reporting, and Audience Segmentation Bidirectional CRM connection to append marketing data [4 fields total: source, medium, utm_parameters, and notes (to include: entry page, link to full lead journey/call transcript)] to CRM leads, and query back lead status and revenue for Customer360FX Contacts and Automated Audiences | ||||
| – IntegrationsFX CRM: New Contact Creation Bidirectional CRM connection to create New leads in CRM tracked by MarketingCloudFX, and query back lead status + revenue for Customer360FX and Automated Audiences | ||||
| IntegrationsFX: Additional Unidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data into MarketingCloudFX | Up to a total of 2 Unidirection IntegrationsFX Data Pipelines | Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines |
| IntegrationsFX: Additional Bidirectional Data Pipelines Additional data connectors such as supported LiveChat, Paid Advertising, & Ecommerce platforms that sync data between MarketingCloudFX and the original MarTech tool. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines | |
| – IntegrationsFX ERP Closed-Loop Reporting + Audience Segmentation Additional data connectors for supported ERPs + Accounting systems such as NetSuite, Sage, Quickbooks, FreshBooks, Clover, etc. | Yes – Up to a total of 4 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 7 Unidirection or Bidirectional IntegrationsFX Data Pipelines [Excludes Enterprise ERP Integrations] | Yes – Up to a total of 15 Unidirection or Bidirectional IntegrationsFX Data Pipelines including Enterprise ERPs such as Oracle E-Business Suite, SAP, ADP Wisely, and Microsoft Dynamics Business Central | |
| – IntegrationsFX | Data Warehouse Synchronization Integration: AWS Redshift, Snowflake, BigQuery, etc | By Quote | |||
| Pipeline Consulting & Engineering Time Data pipeline consultant and engineering time spent building new pipelines or customizing existing IntegrationsFX data pipelines for custom client requirements. | Up to 25 hours / year | Up to 50 hours / year | ||
| Measurement, Insights + ROI | ||||
| CompanyTrackerFX Identity resolution for B2B visitors with basic data enrichment to support sales teams and smarter marketing automation campaigns Benchmark lift: 20% | ||||
| – Standard Company Enrichment 3rd party data purchased from leading providers to enrich missing or incomplete firmographic data points such as Location, Industry, Number of Employees, Domain and Annual Sales. | ||||
| New Contact & Prospect Lookup (Monthly Credits) Access professional profiles, including job title, work experience, education, LinkedIn profile, etc. Includes The ability to export resolved professional contacts. | Total of 10 credits per month (5 for ProspectorFX & 5 for CompanyTrackerFX Pro) | Total of 300 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 800 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) | Total of 2,000 credits per month (Flexible allocation between ProspectorFX & CompanyTrackerFX Pro) |
| – CompanyTrackerFX Pro: Employee Resolution Contact info for ICPs working at the companies that visit your website. Average match rate of ~35% of resolved from anonymously resolved companies visiting your website, who have buying intent | ||||
| – ProspectorFX: Contact & Company Search ProspectorFX allows you to search and filter for prospective new customers from a database of over 400 million profiles based on your ideal customer persona. Use credits to reveal the phone, email, and social touchpoints of your most desired matches. | ||||
| LeadManagerFX Omnichannel lead journey tracking and scoring for form submissions, live chats, and microconversions. | ||||
| Advanced Spam Filtering Automatically filters leads from blacklisted IP addresses | ||||
| Visitor Recordings: Converted lead videos Watch the website actions prior to the visitor converting | Up to 250 web conversion journeys recorded | Up to 500 web conversion journeys recorded | Up to 1,000 web conversion journeys recorded | Up to 5,000 web conversion journeys recorded |
| LeadScorerFX Standard Close more leads in less time with lead scoring customized to your business | ||||
| CallTrackerFX: Tracked Monthly Calls Automated call tracking + recording for ROI measurement | 650 calls tracked / mo | 1,300 calls tracked / mo | 2,000 calls tracked / mo | 3,000 calls tracked / mo |
| CallTrackerFX: Unique Call Tracking Numbers Channel-specific call tracking numbers | 15 unique numbers | 25 unique numbers | 50 unique numbers | 125 unique numbers |
| Standard Call Enrichment Caller location for Automated Audience Creation | ||||
| Enterprise Call Enrichment Enhanced firmographic + demographic data for Automated Audience Creation such as age, employer, occupation, home value, social media profiles, etc. | ||||
AIConversationsFX  Caller and agent sentiment analysis and intent powered by Google AI | ||||
| DataEnrichmentFX: Enriched Contacts & Leads | ||||
| – Contact & Lead Enrichment: Web Leads, Callers, Contacts, & Email Lists (Monthly Enrichments) Enhanced firmographic and demographic data to enrich incoming leads (including list uploads) for sales support and marketing segmentation. | Up to 2,000 enrichments / mo | Up to 5,000 enrichments / mo | Up to 15,000 / mo | Up to 40,000 / mo |
| – B2B-to-B2C Secondary Email Resolution & B2C-to-B2B Secondary Email Resolution | ||||
| – B2C CallTrackerFX Leads: Reverse Phone # Lookup | ||||
| LeadScorerFX Pro LeadScorerFX Pro utilizes data Enrichment fields for Enhanced lead scoring calculations and measurements. | ||||
| MROIDashboardFX ROI + CPL Dashboarding with automated ad spend tracking for cost per lead analysis per MROI Channel | ||||
| Revenue Acceleration & Forecasting | ||||
| AdTechFX Multi-device programmatic advertising based on CRM and visitor data Benchmark lift: 8% increase in closed sales | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients | Yes – Available for WebFX Paid Search and Paid Social Clients |
| PlaybookFX Big data insights & PredictionGeniusFX forecasts identify the most effective path for revenue growth | ||||
| CompetitorSpyFX: Up to 5 Competitors Tracked Competitor website changes tracking and strategy monitoring | ||||
| LocalFX Location data accuracy reports for increasing maps visibility Benchmark lift: 12% increase in local leads | ||||
| EmailMarketingFX On-demand email sending with real-time audience syncing from Customer360FX Benchmark lift: 16% increase in leads | Up to 160,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 400,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 800,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) | Up to 2,000,000 emails / mo total (Flexible allocation between LeadNurtureFX & EmailMarketingFX) |
| FunnelsFX Drag n drop page builder to rapidly deploy high converting landing pages Benchmark lift: 11% increase in leads | ||||
| ML, Smarter Content & Buyer Journey | ||||
| ContentAnalyticsFX Real-time insights to which content types provide the highest value for your website. | ||||
| ContentGeniusFX IBM Watson-powered, SEO content creation and evaluation tool to outrank competitors Benchmark lift: 10% increase in organic traffic | ||||
| DeepLearningFX User intent for content marketing search engine ranking analysis powered by IBM Watson Benchmark lift: 8% increase in organic traffic | 5 reports / mo | 10 reports / mo | 25 reports / mo | Unlimited reports |
| PersonalizeFX Customize demographic & firmographic audience journeys Benchmark lift: 11% increase in conversions | Up to 15 demographic, firmographic, or audience segments can be personalized | Up to 30 demographic, firmographic, or audience segments can be personalized | Up to 60 demographic, firmographic, or audience segments can be personalized | Unlimited demographic, firmographic, or audience segments can be personalized |
| ReviewAccelerationFX Boost your online credibility and local leads, and gain visibility to customer experiences through this review collection software. | Up to 3 locations | Up to 5 locations | Up to 10 locations | Up to 25 locations |
| Personalized Onboarding & MarTech Strategy | ||||
| Contacts imported from legacy software systems | ||||
| Onboarding + performance implementation w/ Strategic MarTech Specialist | 3 calls during first year onboarding and up to 10 hours of consulting, auditing, implementation and setup | 3 calls during first year onboarding and up to 15 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 20 hours of consulting, auditing, implementation and setup | 4 calls during first year onboarding and up to 30 hours of consulting, auditing, implementation and setup |
| Annual MarTech Specialist Consultations | 1 / year | 2 / year | 4 / year | 4 / year |
| On-going Data Architect Support Queue Access | Up to 4 hours / year | Up to 6 hours / year | Up to 12 hours / year | Up to 20 hours / year |
| Dedicated MarTech Expert | ||||
| Execution of MarTech FuelFX Assets | 3 per quarter / 12 per year | |||
| Standard Monthly Licensing Cost | $675 | $1,175 | $2,500 | $4,975 |
| Existing Monthly Customer Cost | $500 | $975 | $2,250 | $4,475 |