101 SEO Statistics You Should Know in 2025

Top SEO Statistics

• Nearly 91% of the global search market is owned by Google.
• 50% of marketers say SEO provides a better return on investment (ROI) than any other marketing strategy.
• Less than 1% of searchers make it to the second page of Google search results.
• Google processes an average of 40,000 search queries per second — that’s 3.5 billion searches per day and 1.2 trillion searches per year, worldwide.
• 90% of people find voice search to be easier than typing out a search query.

Search engine optimization (SEO) is an incredibly useful digital marketing strategy that helps you get more eyes on your business online. But just how helpful is it, and how many businesses and marketers say it brings them a positive return on investment (ROI)? Find out the answers in this list of 101 must-know SEO statistics!

• Search engine statistics
• Search engines and AI statistics
• Search behavior statistics
• Ranking statistics
• Keyword statistics
• SEO content statistics
• Link building statistics
• Local SEO statistics
• Mobile SEO statistics
• Video SEO statistics
• Image SEO statistics
• Voice search statistics
• SEO industry statistics

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Search engine statistics

1. Nearly 91% of the global search market is owned by Google.
2. 68% of all online experiences start with a search engine.
3. Roughly 4% of the global search market is owned by Microsoft Bing.
4. 2% of the global search market is owned by YANDEX.
5. 1% of the global search market is owned by Yahoo!.
6. Less than 1% of the global search market is owned by Baidu and DuckDuckGo.
7. As of March 2024, Google generated roughly 85.5 billion platform visits worldwide.
8. Google processes an average of 40,000 search queries per second — that’s 3.5 billion searches per day and 1.2 trillion searches per year, worldwide.
9. Google uses more than 200 ranking factors for its search algorithm, and many aren’t directly known.
10. Google’s top five global searches in 2024 were (1) “Copa América,” (2) “UEFA European Championship,” (3) “ICC Men’s T20 World Cup,” (4) “India vs England,” and (5) “Liam Payne.”

Search engines and AI statistics

11. 63% of U.S. adults are unaware or underwhelmed by generative artificial intelligence (AI) search results.
12. 58% of informational queries trigger AI Overviews.
13. 50% of respondents in the U.S. say they would trust AI-powered search engines more if the content was verified by a human first.
14. AI Overviews appear in 47% of Google search results.
15. 36% of U.S. adults say they haven’t used AI-powered search tools.
16. 28% of U.S. adults distrust search results generated by AI.
17. 25% of people in the U.S. who used an AI-powered search tool say the results generated were more specific to their queries than traditional searches.
18. In 2023, 13 million adults in the U.S. claimed to use generative AI as their primary tool for online searches.

Search behavior statistics

19. 70% of search result clicks are for organic listings.
20. 60% of searches result in zero clicks.
21. 40% of users leave a site that takes longer than three seconds to load.
22. 21% of users click on multiple search results.
23. 18% of users search for a new query without clicking on any results from their initial search query.
24. Less than 1% of searchers make it to the second page of Google search results.
25. The average business-to-business (B2B) user conducts approximately 12 searches before interacting with a website.

Ranking statistics

26. 75% of Google AI Overview links come from the top 12 organic rankings.
27. 68% of all clicks in Google go to the top three organic search results.
28. 40% of revenue is driven by organic traffic.
29. Pages ranked #1 in Google’s organic search results have an average click-through rate (CTR) of 27%.
30. 26% of clicks go to the first organic search result when a featured snippet isn’t present.
31. 19% of featured snippets appear for search queries with a question.
32. 12% of searches generate featured snippets.
33. 10% is the average CTR of the #2 organic search result on Google.
34. The #1 organic search result’s CTR drops 8% when a featured snippet appears before it.
35. The average number of pages listed on the first page of Google search results is 8.
36. The #1 organic search result is 10 times more likely to receive a click than the #10 result.

Keyword statistics

37. 94% of keywords get an average of 10 monthly searches or less.
38. Keywords with less than 1,000 monthly searches triggered AI Overviews 55% of the time.
39. 50% of searches are four words or longer.
40. 46% of SEO experts say keyword management is the most effective SEO tactic.
41. 46% of clicks in Google Search Console go to hidden terms.
42. 39% of marketers view keyword research as the most difficult SEO task.
43. The top 10% of Google-ranked sites have keywords with an average length of 3.2–3.5 words.
44. Businesses with a strong keyword rank can, on average, rank 1.5 spots higher than their competitors.

SEO content statistics

45. 61% of companies outsource their content marketing efforts.
46. 54% of SEO experts say quality content creation is the most effective SEO tactic.
47. 33% of SEO experts say quality content creation is the most difficult part of SEO.
48. 28% of SEO experts say frequent blogging is the most difficult part of SEO.
49. 17% of SEO experts say frequent blogging is the most effective SEO tactic.
50. The average word count for a page that ranks on the first page of Google search results is 1,890 words.

Link building statistics

51. 89% of link builders say nofollow links have an impact on search rankings.
52. 41% of SEO experts say link building is the most difficult part of SEO.
53. 30% of your Google page score is attributed to backlinks.
54. 13% of SEO experts say link building is the most effective SEO tactic.
55. The average cost for a paid link is $83.
56. A page ranking #1 on Google search results earns an average of 3.8x more backlinks than other pages. 
57. On average, it takes 3.1 months for the impact of links on search rankings to be observed.

Local SEO statistics

58. 80% of local searches result in conversions.
59. 79% of marketers consider local SEO a highly effective marketing strategy.
60. 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours.
61. 28% of SEO experts say local optimization is the most effective SEO tactic.
62. 28% of local searches conducted on a smartphone result in a purchase.
63. Over 1.5 billion searches each month include “near me” in the query.

Mobile SEO statistics

64. Nearly 94% of the mobile search engine market share is owned by Google.
65. Together, AI Overviews and featured snippets can take up to 75% of the mobile screen.
66. 61% of users are more likely to buy from a mobile-friendly website.
67. 53% of global search traffic comes from mobile devices.
68. 51% of smartphone users find new companies or products through mobile searches.
69. 30% of all mobile searches relate to a specific location.

Video SEO statistics

70. Posts with videos see a 157% boost in search traffic and earn more backlinks.
71. 87% of marketers claim video marketing has helped them increase sales and reduce support queries (53%).
72. 82% of people have been convinced to buy a product or service by watching a video.
73. 75% of video marketers have used AI tools to help them create or edit marketing videos.
74. 68% of videos on the first page of YouTube’s search results are HD videos.
75. 62% of global Internet users use video-sharing sites and apps to search for information.
76. 34% of external views on YouTube come from Google search results.
77. The average length of a video on the first page of YouTube’s search results is 14 minutes and 50 seconds.

Image SEO statistics

78. 97% of sites on page one of Google’s search results have at least one image on them.
79. 50% of online shoppers say images help them make a purchase.
80. Online shoppers click on 3D images 50% more than static images.
81. 19% of Google search results show images.
82. Google Lens processes over 12 billion searches every month.
83. Images appear 12.5 times more often on mobile search results.
84. The content and metadata of pages where an image is embedded can significantly influence where and how the image appears in Google search results.
85. Sharper, visually appealing images are more likely to generate traffic from users than pages with low-quality images.

Voice search statistics

86. 90% of people find voice search to be easier than typing out a search query.
87. 62% of Americans 18+ use a voice assistant on any device.
88. Approximately 50% of U.S. consumers use Google’s voice search tool each day.
89. 40% of marketers cite algorithm changes as the biggest SEO challenge.
90. Almost 20% of all voice searches start with one of 25 keywords (“how,” “when,” “what is,” etc.).
91. By 2025, the global voice recognition market is expected to reach over $26.8 billion.
92. Over $2 billion in sales has been generated from voice searches.
93. The global number of voice assistant-enabled devices is 8.4 billion, overtaking the world’s population.
94. 2,312 is the average word count of pages ranking in voice search results.
95. The average voice search results page loads in 4.6 seconds. This is 52% faster than average web pages.

SEO industry statistics

96. 50% of marketers say SEO provides a better return on investment (ROI) than any other marketing strategy.
97. 44% of companies use SEO.
98. The close rate for SEO leads is nearly 15%.
99. The SEO services market size is expected to grow from $90.35 billion in 2024 to $106.9 billion in 2025.
100. Businesses spend approximately $500–$7,500 per month on SEO services.
101. The average SEO budget for small businesses is around $500 per month.

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