7 Tips for Repairing Your Company’s Online Reputation

Did you know that 25% of a company’s market value comes directly from its reputation?

No matter your industry or size of your company, your reputation is important, and it plays a key role in the long-term success of your organization. Since anyone can publish anything online, it’s extremely important to consistently manage your online reputation.

So what should you do if your business suddenly experiences an uptick in negative reviews, faces a social media crisis, or worse?

In this post, we’ll take a look at seven strategies your company can use to repair your online reputation.

Let’s get started!

11 Free Online Survey Tools Compared

Conducting surveys can help your company gauge customer satisfaction, gather feedback, and even measure employee satisfaction.

This used to be a tedious process, but online tools make it easy to create and send surveys within minutes. However, now that there’s a seemingly endless number of survey platforms that each claim to be the best, choosing the right survey provider for your needs can be more challenging than actually creating the surveys.

 

That’s why in this post, we’ve rounded up 11 of the best free online survey tools and summarized the features they offer.

What Is Black Hat SEO?

You’ve probably heard the term “black hat SEO” before. But what does it mean?

Join Brooke Cooper — Internet marketing specialist at WebFX — as she discusses black hat SEO, what it means, and what it entails.

She’ll even give you hints on how you can determine if you’re working with a black hat agency!

Video: What Is Black Hat SEO?

 

5 Maps of the Most Popular (and Weird) US State Searches

Google Autocomplete is one of the most advanced predictors of search engine input in the world.

Autocomplete (sometimes called Autosuggest) is the Google function that shows the most commonly searched phrases based on your initial input in the Google search bar.

It looks like this:

google-autocomplete-example

This mainly shows Google users the most popular searches for certain terms.

So in the example above, Google’s telling us that when people start typing “search engine,” they mostly follow it with “search engines,” “search engine optimization,” and “search engine land” — in that order.

That gave us at WebFX the idea to look into something we’ve always wanted to know — what do people want to know about each state in the US?

With Google Autocomplete at the ready, we got to work.

Keep in mind: Google’s search results and Autocomplete changes with the tides, so some of these may no longer be accurate by the time you read this.

SEO Basics: Why Your Site Needs Maintenance

The state of your website plays a huge role in your SEO strategy.

But once you add something new to your site, isn’t your job done?

In this installment of our SEO Basics video blog, we’ll answer that question and tell you why!

Video: Why Your Site Needs Maintenance




4 Reasons Why Ad Blockers Aren’t Problems for Marketing

Ad blockers are more popular than ever.

Nearly 200 million users had some kind of ad blocking software installed in June 2015, and that number will probably grow by double digits in 2017.

graph-ad-blocker-usage

For Internet users who are sick of ads, this is great. They don’t have to look at intrusive popups or sit through unskippable commercials before their favorite YouTube videos.

For businesses, this sounds like a problem. If people don’t see your ads, how can you get new customers?

But in reality, the issue of ad blockers is far more complex than that.

Surprisingly, it’s also far less catastrophic.

They key is to stop looking at ad blockers as a challenge and start looking at them as opportunities.

Let’s talk about why.