Google processes about 3 billion queries per day which is part of what makes it such a valuable marketing tool.
But Google’s not the only search engine in the world, and everyone knows that. Google has lots of competitors, and they all have their own share of the search market. For example, Yahoo! has 309 million searches per day and Bing has 134 million.
They’re both still a far cry from 3 billion — that’s not even half a billion between the two of them — but that’s still a lot of potential customers that could come to your business.
Yahoo! and Bing are just two examples, too — search engine users have more alternatives than just those two.
You just have to know what they are so you can target them.
Today, people use Google for practically everything — especially for health issues.
If someone has a rash, an itch, or a strange feeling that they just can’t place, statistics show that most people use Google before consulting an actual doctor.
There could be a lot of reasons for this — like pride, price, or apathy — but a surprising number of those people actually see a doctor about the results they find online.
In the past, looking up your symptoms online might’ve been a sign that you were a hypochondriac. But now, Google accommodates billions of users by providing top-notch, reliable medical information in certain search results.
With that in mind, it’s never been more important for medical businesses to provide world class content to compete for common, high-volume search terms in their field.
There’s an old adage among creatives that what you create never belongs to you — it belongs to your fans.
The thinking is that you may produce something, but your fans are the ones who interact with it, and because there are so many more of them than there are of you, they “own” it, in a sense.
They decide if it’s good or bad, successful or fruitless, smart or dumb. Even if it’s the best idea you’ve ever had, the opinion of an audience can make it seem like the worst.
Surprisingly, you can say pretty much the same exact thing about hashtags.
When I launched my first website, I had no idea what I was doing. I only knew two things: I wanted a blog, and I wanted something unique that wasn’t WordPress. In terms of running a website, I was new, naïve, and hopeful, which also happens to be a great recipe for making some educational mistakes.
It didn’t take long for me to realize that I had tons of problems with every part of my site. It took a huge chunk of my time (and life, in hindsight) to fix them all, and it felt like every time I fixed one, I created two more.
When I was finally done, I celebrated by going to other websites that weren’t mine. But that just showed me how many problems my site still had.
They weren’t the same kinds of problems, though. My site had them, but so did some that had been around for years. I never noticed how many websites have the same set of issues, not to mention that a lot of site owners don’t take the steps to fix them.
But now that I have a few more years of experience, I’ve noticed the same six problems all over the Internet.
The current and future landscape for people to make informed purchasing decisions is known as digital commerce. More than ever, people can learn about their product choices, how others have experienced these products, and even the history of the companies selling them.
The Internet is a huge part of everyday life. What started as a project to share data among West Coast universities has exponentially grown and taken a life of its own.
Still, the Internet is relatively new to the world. Computer scientists laid the foundation for the Internet in 1969, and in the past 45 years it’s become the fastest and most efficient avenue of information exchange in history. With text, photo, video, games, social networks, and more, it’s no wonder Millennials reportedly average three-and-a-half hours on the Internet every day — and they’re not even the generation that’s fully grown up with Internet access.
But does all of this time spent online have consequences?
That’s what I wanted to check out. I love the Internet — it’s a big reason why I work at WebFX — and when I first started researching this topic, I didn’t think I’d find anything conclusive on how the Internet affects people’s brains. I was really just curious.
But with help from researchers and psychology publications, I found some compelling evidence that stopped me in my tracks. And while I stubbornly didn’t want to believe it all at first, I can’t refute the research — the Internet really does change your brain.